Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... June 28, 2023 4:00pm Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins Using Analyst Insights to Engage Buying Teams Greg Anderson, VP Client Relations and John McKnight, SVP Research & Strategy at Enterprise Strategy Group As buyer’s journey interactions become increasingly digital and arm’s length, sellers are struggling to get buying groups engaged. Marketing and bette... June 21, 2023 5:00pm Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 4 months ago | 59 mins Maximizing Intent Data and Its Impact on GTM Teams Annie Matthews, TechTarget; Tamye Oshman, Xcitium; Nicole Kimmick, Alation As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in ... 4 months ago | 27 mins Taking Zero Trust to 100%: Best Practices to Support your Journey Alexandra Willsher, Forcepoint | John Leonard, Computing | Anne Cockshott, The Channel Company EMEA Zero Trust is widely regarded as the best approach for protecting organizations, but implementing it is a journey rather than a one-off purchase. The... 3 months ago | 38 mins From Legacy to Leading-edge: Transforming Your BI with Modernization Saikat Basu, Sr. Solution Architect at Kyligence In today's rapidly evolving business landscape, harnessing the power of data has become essential for organizations to stay competitive. Business Inte... June 7, 2023 5:00pm Hoe UMC Utrecht data lineage toepast [Dutch] Nancy Louisnord - Manta; Gythe Arends - UMC Utrecht; Angela Wiechers - Systemation [Dutch]: Migratietrajecten zijn een van de belangrijkste toepassingen voor data lineage. Maar hoe helpt data lineage eigenlijk bij migraties? Neem dee... June 8, 2023 2:00pm How Malicious Actors Compromise Your Mobile App Jason Cockerham from DZone & Krishna Vishnubhotla from Zimperium Mobile app developers are under pressure to do more with less and faster, making it more difficult than ever to build a secure mobile app. And hackers... 7 hours ago | 29 mins Future-proofing Your Marketing Through Better Customer Understanding David Donatelli, Lead Solutions Engineer, Acquia; Jeffrey S. Larche, Director, Analytics and Personalization, TA Digital The first step to creating better experiences is listening to what your customers are telling you when they open an email, visit a web page or add an ... 14 hours ago | 58 mins Load more
