Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Building Demand Gen is Still a People Business Nate Spurgess, Demand Marketing Manager (Service Express) and John Steinert, CMO (TechTarget) Join us as John Steinert, TechTarget CMO, and Nate Spurgess, the Demand Marketing Manager at Service Express, discuss the evolution of Service Express... September 27, 2022 5:00pm Modern Demand Strategies for Maximizing Opportunities in Today's Market David Pitta (TechTarget), Sarah McConnell (Qualified), Tyler Lessard (Vidyard) and Sara Ramlo Larsen (Wolters Kluwer Health) Modern B2B marketing and sales teams face more pressure than ever before to drive true buyer engagement and maximize revenue opportunities. To drive t... September 29, 2022 5:00pm Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... 4 weeks ago | 29 mins The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... September 29, 2022 1:00pm The ABCs of Webinar Lead Generation Kate Jacobsen, Adam Golove, and Alex Harkin (BrightTALK) In the digital age, the benefits of webinar-based demand gen strategies are clear. Companies of varying sizes and structures are tapping into this eng... September 29, 2022 12:00pm Multi-Threading: How Sales Acts on Buying Teams John Steinert, CMO, Christina Stone, Enterprise Account Director and Rich Stone, VP of Sales (TechTarget) Recently there’s been a lot of discussion in ABM and demand gen circles about buying teams – particularly around how to identify, engage and help brin... September 29, 2022 2:00pm 10 Best Practices for Securing Your Hybrid Workforce with Next Gen ZTNA Hema Halagatti, Principal Product Manager at Zscaler and Dave Muhlbradt, Sr. Technical Product Specialist at Zscaler Work-from-anywhere is upon us, and in the midst of drastic change, organizations are looking for ways to secure their hybrid workforces without hamper... 5 hours ago | 43 mins ABM 101: Building & Optimizing Your Program Jodi Cerretani, Sr. Director of Demand Gen, RollWorks In today’s landscape, B2B marketing challenges are complex, but the journey to close deals doesn’t have to be. With an all-in-one account-based platfo... 4 weeks ago | 28 mins Delivering Zero Trust with Cloud-gen Firewalls Anusha Vaidyanathan, Director, Product Management, Zscaler Next-generation, on premises firewalls have become “last generation.” 72% of enterprises are actively prioritizing zero trust, and these “last-gen” fi... 2 weeks ago | 37 mins Crawl, Walk, Run to Airline Personalization with United Airlines Sadia Khan, Director, Demand Gen & Digital Marketing, United Airlines, and Lauren Snedden, Tealium Hear from United Airlines on the key roadblocks they were experiencing to achieve real-time personalization and the strategic new measures they’re put... 4 weeks ago | 29 mins Load more
