Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... July 21, 2022 5:00pm How to Unite Marketing & Sales for Explosive Revenue Growth ZoomInfo's Mitchell Hanson, Sr. Director of Demand Gen, Lauren McHugh Sr. Product Marketing Mgr Executing a holistic full-funnel marketing strategy begins with knowing who you are trying to reach and where they fit in the funnel. In order to do ... 8 hours ago | 60 mins 6 Proven Steps to Getting Started with ABM Jodi Cerretani, Sr. Director of Demand Gen, RollWorks The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize val... 6 days ago | 31 mins Combine Your Demand Gen & ABM Without Tech Stack Bloat Allyson Havener, VP of Marketing at TrustRadius and Jeff Coveney, CMO at Digital Pi Where are you on traditional demand gen versus ABM? In the past few years we’ve seen a shift towards ABM. In fact, according to HubSpot, 70% of marke... 3 weeks ago | 55 mins Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement Andrew Gaffney, Publisher, Demand Gen Report and John Steinert, CMO, TechTarget Updated thinking, new technology and dynamic data sources have vastly expanded the modern demand gen pro’s toolset - and it’s time to retire classic l... 1 month ago | 47 mins Crush MQL Targets with These Proven Demand Gen Tactics ZoomInfo, Mitchell Hanson, Director of Demand Generation Act-On, Andy Rice, Director of Demand Generation Is your 2022 demand gen strategy solid or shakey? A successful demand generation strategy ensures that more best-fit customers connect with your camp... 1 month ago | 64 mins The 5 (Real) Pillars of Marketing & Sales Alignment Jodi Cerretani, Sr. Director of Demand Gen, RollWorks | Danilo Nikolich, Sr. Director of Sales Development Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... 1 month ago | 45 mins 8 Steps to Get Hybrid Ready Jon Mycroft, Jeff Kunken, & Danke Cline-Thomas (BrightTALK) Events are stronger than ever with in-person gatherings on the rise. Despite this shift, virtual events are here to stay. With your addressable audien... 2 weeks ago | 38 mins Today's Market Realities Require New Demand Gen Strategies Terry Flaherty, Forrester | SiriusDecisions, Anthony McPartlin, Forrester | SiriusDecisions, John Steinert, CMO, TechTarget In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pu... 2 months ago | 36 mins Beyond the Buy: Using ABM to Keep and Grow Accounts Hannah Shain, VP of Marketing at Smartbug | Jill Brock, Director of Demand Gen at RollWorks Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. W... 2 months ago | 49 mins Load more
