Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The 5 (Real) Pillars of Marketing & Sales Alignment Jodi Cerretani, Sr. Director of Demand Gen, RollWorks | Danilo Nikolich, Sr. Director of Sales Development Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... May 23, 2022 5:00pm Crush MQL Targets with These Proven Demand Gen Tactics ZoomInfo, Mitchell Hanson, Director of Demand Generation Act-On, Andy Rice, Director of Demand Generation Is your 2022 demand gen strategy solid or shakey? A successful demand generation strategy ensures that more best-fit customers connect with your camp... May 24, 2022 4:00pm Blocking Advanced Web Attacks with a Next-Gen WAF - APAC Heshaam Attar, Senior Engineer, Fastly and Liz Hurder, Sr. Product Marketing Manager, Fastly Organizations are growing their web applications and APIs to stay competitive in a crowded market, but legacy WAFs are unable to integrate with modern... May 25, 2022 1:00am Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement Andrew Gaffney, Publisher, Demand Gen Report and John Steinert, CMO, TechTarget Updated thinking, new technology and dynamic data sources have vastly expanded the modern demand gen pro’s toolset - and it’s time to retire classic l... June 2, 2022 3:00pm RevTech – Rethink how your Marketing, Sales and Revenue teams work together. Susan McKay, CMO, Dun & Bradstreet Post pandemic, we’re seeing an ever more competitive landscape. Buyers are demanding an increasingly digital experience and it’s creating a pivotal ti... 4 days ago | 58 mins Beyond the Buy: Using ABM to Keep and Grow Accounts Hannah Shain, VP of Marketing at Smartbug | Jill Brock, Director of Demand Gen at RollWorks Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. W... 2 weeks ago | 49 mins Combine Your Demand Gen & ABM Without Tech Stack Bloat Allyson Havener, VP of Marketing at TrustRadius and Jeff Coveney, CMO at Digital Pi Where are you on traditional demand gen versus ABM? In the past few years we’ve seen a shift towards ABM. In fact, according to HubSpot, 70% of marke... June 14, 2022 1:00pm 6 Proven Steps to Getting Started with ABM Jodi Cerretani, Sr. Director of Demand Gen, RollWorks The ABM market is saturated with “strategy”, “thought leadership”, and “best practices” but missing concrete methods used to implement and realize val... 4 weeks ago | 31 mins Today's Market Realities Require New Demand Gen Strategies Terry Flaherty, Forrester | SiriusDecisions, Anthony McPartlin, Forrester | SiriusDecisions, John Steinert, CMO, TechTarget In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pu... 3 weeks ago | 36 mins Beyond the Buy: Using ABM to keep and grow accounts Hannah Shain, VP of Marketing at Smartbug | Jill Brock, Director of Demand Gen at RollWorks Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. W... 4 weeks ago | 49 mins Load more
