Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Data is the new oil – Datengetriebene Kundenkommunikation bei Tamedia Yves Schebesta Jaggi, Head of Sales Intelligence & Development bei Tamedia Data is the new oil – ein schönes Schlagwort und in gewisser Weise auch immer noch wahr. Daten haben einen Wert – wie Öl – aber was ist, wenn sich die... 3 weeks ago | 21 mins Marketing in Zeiten der größten digitalen Transformation Gregor Endl, Digital Experience - Director Customer Experience, Data Management bei der AUDI AG Dieses Jahr hat das Zeitalter des volldigitalen Kunden eingeläutet. Das heißt: Nicht nur Ihr Unternehmen muss digital werden, sondern auch Ihre Kunden... 1 month ago | 39 mins Dude, What About My DMP? Thinking About Data Post Third-Party Cookie Jamie Wells, Director of Solutions Consulting, and Matt Parisi, Director of Product Marketing, Tealium So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If y... 11 months ago | 44 mins CDP vs DMP vs CRM: Replace or leverage? Neill Brookman, Director of Solution Consulting, EMEA and India We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM,... 1 year ago | 19 mins CDP vs DMP: What's the difference, Why it Matters. David Raab, Founder at CDP Institute Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the differe... 1 year ago | 37 mins CDP vs DMP: What's the difference, Why it Matters. David Raab, Founder at CDP Institute Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the differe... 1 year ago | 37 mins Dude, What About My DMP? Thinking About Data Post Third-Party Cookie Jamie Wells, Director of Solutions Consulting, and Matt Parisi, Director of Product Marketing, Tealium So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If y... 1 year ago | 44 mins Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar? Frederic Zalma, Head of Sales Spain | Aritz Hernando, Senior Solution Consultant Sabemos que CDP, DMP y CRM son soluciones distintas y pueden ser complementarias. De hecho, muchas organizaciones están tratando de armonizar su CRM, ... 11 months ago | 18 mins CDP, DMP, RCU... Comment y voir plus clair? Ghislain GRIDEL, Directeur Conseil Data & CRM, et Marjolaine HOCHART, Responsable Data Management chez Avanci Les spécialistes du marketing nagent dans une mer d’acronymes et le jargon technique est parfois incompréhensible. Pour construire une stratégie relat... 2 years ago | 24 mins Data Enhancement and the Evolution of Marketing Data Platforms Mike Danley (Acxiom), Steve Letourneau (Treasure Data) While digital transformation and marketing technology continue to evolve, the continued focus for brands is on the customer experience. Since consumer... 1 year ago | 62 mins Load more
