Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI Scott Logan, SVP, Marketing, Kronologic ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about enga... July 21, 2022 8:00pm Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 2 months ago | 30 mins The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection Allison J. Taylor, Founder & CEO, Thought Marketing LLC This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing su... 3 months ago | 55 mins Practical Tips for Intent Marketing Ben Beeching, EMEA Marketing at MEGA International The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they ... 3 months ago | 55 mins Power Your Planning: Leverage Data to Make Marketing More Effective Christa Tuttle, Founder and CEO of Launch Marketing Today’s marketing and business landscape is filled with various social media platforms, content distribution channels, marketing automation tools, CRM... 5 months ago | 48 mins Customer Data Platforms (CDPs) Are In For 2022! Marianne S. Hewitt, Marketing Strategy and Technology Leader at The Growth Strategy Group Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years.... 5 months ago | 42 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 4 months ago | 41 mins The Power of Episodic Content Paige Bidgood Azevedo (Manager, Original Content, BrightTALK) and Jennifer Reed (Marketing Programs, BrightTALK) Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your aud... 5 months ago | 50 mins How to Migrate to Exclaimer Signature Management Cloud James Wayne, Product Marketing Manager Learn how easy it is to move from Exclaimer's on-premises email signature software to Exclaimer Signature Management Cloud with this exclusive webinar... 7 hours ago | 1 min Optimizing Email Signatures as a Digital Marketing Channel James Wayne, Product Marketing Manager Did you know that with Exclaimer, you can do so much more with email signatures than just centrally control them? In fact, with Exclaimer's new produc... 1 day ago | 21 mins Load more
