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Tech Investors and Operators: Navigating Economic Headwinds

Jeremy Kaufmann and Craig Rosenberg (Scale Venture Partners) with Rebecca Kitchens and John Steinert (TechTarget)

Why listen to venture capitalists at all? Scale Venture Partners is an early-stage venture capital (VC) firm that typically leads Series A or Series B...

October 11, 2023 4:00pm

Guiding the IT Buying Journey: Strategies for Partner Marketing

Laurie Mitchell, Wasabi; Meaghan Moore, ServiceNow; Amy McNew, Palo Alto Networks and Michael Latchford, TechTarget

A recent Enterprise Strategy Group survey found that 53% of IT professionals view IT as more complicated than it was two years ago. With an increase i...

2 weeks ago 52 mins

Activating Real Intent for Better Marketing Results

Martin Lindsay, Sr. Director, Growth Marketing, Fortinet and Julia DePalma, Sr. Account Director, TechTarget

If you are familiar with Fortinet, you know they are a driving force in the evolution of cybersecurity and the convergence of networking and security....

2 weeks ago 41 mins

Stop, Collaborate and Listen: Bringing Marketing and Sales Teams Together

Andrew Milne, Senior Director, Marketing, Secureworks and Jat Hayer, Senior VP of Sales, EMEA, TechTarget

When marketing and sales teams aren’t aligned on short-term objectives and long-term goals, the overall business outcomes - pipeline and revenue - suf...

2 weeks ago 55 mins

5 Video Marketing Trends to Test and Perfect

Maxwell Iskiev, Senior Market Research Analyst, HubSpot and Olivia Dassler, Senior Director, Marketing Programs, BrightTALK

Step aside, home movies. When done well, modern video storytelling helps brands stand out in a noisy marketing landscape by eliciting emotion and dire...

2 weeks ago 66 mins

Mind the Gaps: Driving More Revenue with Integrated Marketing

Helen Gillbe, Director, Demand Generation, EMEA, Proofpoint and Alex Leadbeater, Senior Account Director, TechTarget

Competition in the IT landscape is fierce. Your buyers are likely being bombarded with marketing messages and sales outreach on a daily basis. To effe...

2 weeks ago 43 mins

How to Select a CX Platform — The Malwarebytes Story (EU)

Jeannie Zaemes, Director of Growth Marketing, Alchemer

Learn how international cybersecurity company Malwarebytes selected a CX platform and delivered the ROI they needed in this short webinar. Malwarebyt...

1 hour ago 29 mins

Veeam's 2023 Ransomware Report and Your Choice of Cloud Storage (Hint: Wasabi)

Drew Schlussel, Sr Director, Product Marketing, Wasabi; Dave Russell, VP of Enterprise Strategy, Veeam

According to Veeam's 2023 Data Protection Trends Report, 85% of organizations suffered at least one cyber attack in the preceding twelve months. Addit...

October 4, 2023 3:00pm

The 3 Pillars of AI – Practical Use Cases you can Leverage Today

Adam Kentosh, Sr. Director, Sales Engineering and Jonny Steiner, Product Marketing Manager, both from Digital.ai

The hype around AI is deafening and reaching the point of driving organizations to distraction. Cutting through the noise to understand the true value...

October 4, 2023 2:00pm

Protecting Your Applications and APIs with Modern Ingress Security

Frank Yue, Senior Product Marketing Manager

Application architectures are evolving, and security needs to evolve with it. Web application and API protection is critical in today’s multi-cloud an...

8 hours ago 56 mins

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