Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date 5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics Byrony Seifert, SVP, Audience Operations, TechTarget Content creation, SEO, brand profiling, tone and message structure, authenticity, and compromise - we'll connect on all these topics and more in this ... 1 week ago | 17 mins Connecting the Dots: Using Data to Drive GTM Teams’ Impact Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still st... 1 week ago | 42 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 1 week ago | 31 mins Opening Keynote by TechTarget's CEO Mike Cotoia Mike Cotoia, CEO, TechTarget Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light... 1 week ago | 17 mins Harnessing Content to Strengthen your Go-to-Market Lynsey Jenkins, Akamai Technologies | Jon Mycroft, TechTarget Content should be at the core of any marketer’s demand generation strategy. Yet, crafting an effective content strategy that actually drives deep enga... 1 week ago | 18 mins Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm A Musicologist's Take on Better-Orchestrated Target Account Programs Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget) By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketin... June 21, 2023 2:00pm Live now Tanium + Microsoft: Advanced Zero Trust and Rapid Incident Response at Scale Christopher Hallenbeck, CISO, Tanium * Michael Fiorina, Sr. Director, * Tanium Christopher Hallum, Director, Tanium Managing and securing your IT estate is getting more difficult as your attack surface continues to expand and the attacks on it increase in parallel. ... June 8, 2023 3:00pm | 55 mins Application Portfolio Management Light Learning Lilly Souksamlane, Sr. product marketing manager, SPM, ServiceNow Watch this light learning video to learn about the benefits of Application Portfolio Management. June 8, 2023 4:00pm Load more
