Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Going Vertical: Standing Up an Industry-specific ABM Play Brian Glynn, SVP, Healthcare, TechTarget and Shirley Golen, VP Global Public Sector Marketing, Amazon Web Services At a bare minimum, ABM has got to be about doing something different to a particular set of accounts than the approaches you’d typically implement whe... June 21, 2023 7:00pm How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Steele-Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm Building on ABM Success: Six Keys to Long-Term Success Adam Bennington, Head Of Consulting and Rob Leavitt, Senior Vice President, Advisory at Momentum ITSMA ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale... June 21, 2023 1:00pm Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 4 months ago | 40 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 4 months ago | 48 mins A Roadmap to Authentic B2B Webinar Content Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... 3 months ago | 64 mins Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 4 months ago | 59 mins Account-Based Marketing on Fire Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline an... 2 days ago | 45 mins Get Started with AI Targeting for Sales and Marketing Felix Serna, VP Growth Marketing, Leadspace Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline... 3 days ago | 31 mins Load more
