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    • How to Write a Good Brief When Working with Influencers
      How to Write a Good Brief When Working with Influencers Alistair Wheate Recorded: Jul 5 2018 3:00 pm UTC 60 mins
    • We're very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers.

      • Specificity vs flexibility – is it important to be very specific with an influencer about what you’d like them to do or should you accept it’s better to let the influencer have some freedom to say what they want?

      • Give vs take – how should brands think about the ‘give and take’ in terms of working with an influencer.

      • What are the sort of things that an influencer values when working with a brand?

      • What are the sort of things that an influencer can offer a brand?

      Joining us on the discussion will be:

      Chris Richards - Global Marketing Manager at Barclays RISE. Chris oversees the Rise social media strategy and platform content delivery for its 6 FinTech Accelerator Ecosystems dotted around the globe.

      Elizabeth Lumley - Internationally recognized as one of the leading voices in FinTech and banking technology innovation. She is a well-established global conference speaker, as well as conference organizer and speaks on services, regulations, risk, data and technology in investment, retail, and global transaction banking.

      Chris Gledhill - Lead Mobile Architect and led the disruptive innovation labs at Lloyds Banking Group before becoming CEO and Co-Founder of FinTech Startup Secco. Chris has both a technical & business background with expertise spanning a wide range of disruptive technologies including Blockchain, AI, API, Big Data, Deep Learning, Virtual Reality, CryptoCurrencies, Biometrics, Mobile & Wearables.

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    • The 4 Main Reasons Brands Engage with Influencers
      The 4 Main Reasons Brands Engage with Influencers Alistair Wheate Recorded: Oct 12 2017 3:00 pm UTC 31 mins
    • Why do brands engage with influencers?

      Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising?

      Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers?

      Join me for our webinar on Thursday 12th October at 4pm BST where I will answer these questions by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G, and how things will likely change going into 2018.

      In the talk I will explore the pros and cons of each approach to influencer engagement and what marketing and comms teams need to consider with each approach.

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    • Social influencers: How to #Crush in Video with Expert Billy Parisi
      Social influencers: How to #Crush in Video with Expert Billy Parisi Billy Parisi, Social influencer & video expert Recorded: Sep 14 2016 5:00 pm UTC 56 mins
    • Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.

      TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.

      Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:

      - Why video?
      - What to consider before getting started
      - Ways to get involved: DIY vs. Hired Production
      - Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
      - How to work with brands on video collaborations

      About the speaker:
      Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.

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    • How to Choose Influencers Based on Your Business Values
      How to Choose Influencers Based on Your Business Values Alistair Wheate Recorded: Aug 16 2018 3:00 pm UTC 60 mins
    • Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships include activities such as speaking at events, co-creating content and networking with senior executives. It is therefore imperative that the influencers brands partner with can be trusted and that they share the same brand values so their voice is aligned to the brand’s messaging and that they are a good fit.

      In this webinar discussion featuring Mark Schaefer, Konstanze Alex and Tim McLoughlin we will explore how brands need to look beyond the quantitative influence numbers to decide which influencers to work with.

      Konstanze Alex is the Influencer Marketing lead at Dell. Her focus is on driving a robust global strategy for influencer content co-creation that positively impacts Dell's Share of voice.

      Mark Schaefer is a globally recognized blogger, speaker, marketing consultant, author and executive branding coach. He teaches graduate marketing classes at Rutgers University and has written six best-selling books.

      Tim McLoughlin is the Global social media head for Hotels.com encompassing all brand social media marketing across the world. He manages a team across four locations, in North America, Latin America, Europe and Asia. He has won awards for his work and talks about advertising at conferences around the world.

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    • Influencers - Who They Are and How to Pick Them for Your Business feat Ian Moyse
      Influencers - Who They Are and How to Pick Them for Your Business feat Ian Moyse Alistair Wheate Recorded: Jun 21 2018 3:00 pm UTC 62 mins
    • Join us on June 21st on our webinar where we will be discussing what makes an influencer, who they are and how to pick them for your business.

      In this Webinar we will look at:

      1. Understanding influencer objectives & motivations

      2. How to plan your influencer target profile to decide which influencers to work with

      3. How to build an Equal Value Partnership with the influencer so that both sides benefit from engaging with each other

      4. How to communicate with influencers in planning a collaboration

      We are very lucky to be joined by top Cloud & Social Selling influencer Ian Moyse who is the Sales / Channel Director for Natterbox Limited. Ian was recently awarded Sales Director of the Year (Institute of Sales Management). He is a board member of the Cloud Industry Forum & FAST and a LinkedIn Top 10 Tech Power Profile.

      Ian was also identified as the #1 Social Influencer on cloud in 2017, 2016 & 2015 by Onalytica

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    • Consumers trust influencers more than they trust you
      Consumers trust influencers more than they trust you Rachael Brownell, Moderator, VentureBeat Upcoming: Dec 5 2018 6:00 pm UTC 60 mins
    • They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

      In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

      What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

      Register now for free!

      Attend this webinar and learn:
      * How influencers and customers drive brand reputation and how they differ.
      * The relationship between PR tactics and community voice
      * Real-world tactics used by brands to overcome PR nightmares
      * How to create an influencer marketing plan that retains authenticity and believability
      * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

      Speakers:
      * Rachael Brownell, Moderator, VentureBeat

      More speakers coming soon!

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    • 15 Influencer Marketing Campaigns You Should Consider - Featuring Neal Schaffer
      15 Influencer Marketing Campaigns You Should Consider - Featuring Neal Schaffer Neal Schaffer Recorded: Mar 28 2018 4:00 pm UTC 75 mins
    • Using case studies from around the world with companies from both the B2B and B2C world Neal Schaffer will be sharing examples of how social media influence can form an integral part of your marketing and PR campaigns in 2018. Whether you want to work with influencers externally or boost the reach and influence of your own team Neal will share best practice examples that can be deployed both for short term campaigns or as part of a longer term strategy and practical tips for how to get started for those new to influencer marketing and new ideas for the seasoned pro.

      About Neal Schaffer:

      Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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    • Maximize The Reach Of Your Content Through Micro-Influencers
      Maximize The Reach Of Your Content Through Micro-Influencers Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond Recorded: Aug 8 2018 6:00 pm UTC 44 mins
    • Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

      Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

      Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

      In this webinar, you’ll learn how to:

      - Leverage your micro-influencers for content distribution
      - Increase employee engagement on social media
      - Connect with your audience through your employees

      About the presenters:

      Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

      Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.

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    • Know Thy Guidelines: FTC Compliance for Influencer Marketing in 2017
      Know Thy Guidelines: FTC Compliance for Influencer Marketing in 2017 Amanda Schreyer and Rachael Cihlar, Recorded: Feb 28 2017 5:00 pm UTC 32 mins
    • Influencer Marketing has grown to become mainstream for marketers in recent years. As opportunities to leverage influencers expand, so do the guidelines set forth by the Federal Trade Commission, making compliance a moving target for many marketers.

      Learn how to navigate evolving FTC guidelines for influencer marketing. They’ll cover the history of influencer marketing and the FTC, examples of dos and don’ts for disclosing partnerships and newsworthy case studies of FTC compliance and non-compliance.

      Join us on February 28, 2017 at 12pm EST to ensure you’re up to date on how to protect your brand by being FTC compliant, when working with influencers. You won’t want to miss it!

      Information on the Presenters:

      Amanda Schreyer is counsel to the Corporate Department and Intellectual Property Group of Sullivan & Worcester LLP. Amanda represents creative entrepreneurs, digital influencers, influencer marketing agencies, media publishers, video game developers, writers, filmmakers and other intellectual property holders in connection with a wide variety of transactional matters. She frequently writes and lectures on several topics relating to her law practice.

      Rachael Cihlar is the Director of Strategy and Thought Leadership at TapInfluence, Rachael strategizes, designs, implements, and optimizes influencer marketing campaigns and programs for brands and agencies. When she’s not working with senior executives at leading digital and PR agencies, or with social media teams inside top brands, Rachael is actively monitoring trends and data in consumer buying behavior.

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    • Effective B2B influencer relationship marketing
      Effective B2B influencer relationship marketing Dave Chaffey, CEO of Smart Insights Recorded: Dec 7 2017 1:00 pm UTC 47 mins
    • In this webinar, you will learn practical tips and tools for how B2B organizations can boost awareness and leads using social media to support influencer marketing.

      Dr Dave Chaffey will explain techniques used by B2B organisations including his team at Smart Insights which generates over 5,000 leads each month using inbound marketing. Dave will cover:

      - How to segment and target B2B influencers
      - Tools to use to identify and engage relevant influencers in social media
      - How to build long-term relationships with B2B influencers
      - How to measure the impact of social media for influencer marketing
      - How Smart Insights uses influencer marketing to support content distribution

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    • The State of Influencer Marketing
      The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 5:00 pm UTC 63 mins
    • Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

      This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

      - Budget allocation
      - Preferred social platforms
      - Key challenges faced
      - Measuring success
      - Top performing tactics
      - Why influencer marketing works

      About the speaker:
      Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.

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    • Growth Hacking Your Business Through Influencer Marketing
      Growth Hacking Your Business Through Influencer Marketing Kyle Lacy, VP Marketing – OpenView Partners and Joseph Cole, Head of Growth – TapInfluence Recorded: Sep 28 2016 7:00 pm UTC 48 mins
    • Let’s face it, when it comes to marketing, our target market has created a wall, it’s not their fault, it’s ours. Think about this - you’re responsible for generating over 5,000 leads this quarter, how are you going to do it?

      - Create another eBook?
      - Write more blogs?
      - Invest more money in AdWords?
      - Refocus on building pipeline with ABM?

      You would probably want a combination of all the above, but that’s time-consuming and quickly adds up $$$. And even if you’re doing all of the above, there isn’t a guarantee that these channels will cut through the noise. Take these examples into consideration:

      - 57% of Internet users don’t click on banner ads because they’re afraid of receiving spam or malware.
      - 18% of Internet users in the U.S. use an ad blocker, which resulted in a loss of $5.8 billion in ad revenue on 2014.
      - Spotify Premium grew by a cool 10 million users since 2014 as consumers sought an ad-free listening experience.

      If you’re a start-up, small company, (even if you’re pretty big) marketing budgets are tight and always scrutinized. Influencer marketing has proven to be a profitable and scalable channel, if done right. Learn from growth marketing experts as they give you tips on how to Growth hack your business through Influencer Marketing.

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