Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 6 days ago | 31 mins 5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics Byrony Seifert, SVP, Audience Operations, TechTarget Content creation, SEO, brand profiling, tone and message structure, authenticity, and compromise - we'll connect on all these topics and more in this ... 6 days ago | 17 mins Opening Keynote by TechTarget's CEO Mike Cotoia Mike Cotoia, CEO, TechTarget Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light... 6 days ago | 17 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... June 21, 2023 10:00am Insights and Intelligence: Atlassian’s Approach to ABM Preethi Ramanath, Mary Souza and Helana Zhang at Atlassian and Dara Such at TechTarget You’ve likely heard of Atlassian, the software company helping unleash the potential of every team. It should be no surprise that their tools have soa... June 21, 2023 4:00pm Prioritizing Vulnerability Risk at Verana Health [CyberRisk Summit May 2023] Jayashree Jagannath, Verana Health director of security and compliance Hear Jayashree Jagannath, Verana Health director of security and compliance, describe how her cyber security and vulnerability management teams use Vu... June 21, 2023 4:00pm Using Analyst Insights to Engage Buying Teams Greg Anderson, VP Client Relations and John McKnight, SVP Research & Strategy at Enterprise Strategy Group As buyer’s journey interactions become increasingly digital and arm’s length, sellers are struggling to get buying groups engaged. Marketing and bette... June 21, 2023 5:00pm Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins How to Protect Against Advanced Email Threats Cary Hudgins, Michael Jones & Alyn Hockey at Fortra. Organizations need comprehensive solutions to combat sophisticated threats. Your email security solution should include collecting threat intelligence... 3 hours ago | 30 mins Incident Response War Stories: When MDR Would Have Made the Difference Jeff Gardner, Practice Advisor, Rapid7 | Erick Galinkin, Principle AI Researcher, Rapid7 | Bill Brenner, VP Content, CRA The Managed Detection and Response (MDR) market is heating up as lean security teams lacking the human and financial resources of larger organizations... 6 days ago | 53 mins Load more
