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How WatchGuard Tapped into the Intent Data Revolution

Annie Matthews, SVP of Sales,TechTarget, Alex McWethy, Director of Demand Generation & Kel Pendleton, BDR Manager, WatchGuard

Across the industry, the intent data revolution is being powered by its very real ROI. And while intent-driven ROI benefits in marketing are widely ac...

2 weeks ago 38 mins

F5’s ABM Playbook: How Intent Data helps to Shape their Strategy

Olga Royenko, Director, Digital & Marketing Operations (EMEA), F5 and Jess Flynn, Senior Account Manager, TechTarget

Building a great account-based marketing strategy requires a deep understanding of your best-fit accounts, close collaboration among your go-to-market...

2 weeks ago 46 mins

Secrets of Successful Intent Adoption: Insights from Customer Success Superstars

Heather Turner, Abby Grant, Susan Flynn and Candice Hoban, TechTarget

As buyer behavior continues to evolve at a fast pace, so must B2B marketing teams’ approach to implementing, executing, and optimizing new technology,...

2 weeks ago 38 mins

Intent Data and ROI: How to Measure It and Drive It Through the Roof

Andy Briney, Mark Tarro and Kyle Donley, TechTarget

Intent data is everywhere, but is it productive? In a recent survey, B2B sellers said their #1 challenge remains “knowing buyer priorities and interes...

2 weeks ago 58 mins

Small but Mighty: How Nobl9 Accelerates Growth with Intent Data

Kit Merker, Chief Growth Officer, Nobl9 and Garrett Mann, Vice President, Corporate Communications, TechTarget

What’s the difference between a browser and a buyer? Intent. To grow quickly without wasting precious marketing dollars, you need to know the differen...

2 weeks ago 34 mins

NLP-Backed Crosswalking: NIST 800-53 to CIS Top 18 Controls

Steve Torino, VP of Solutions Architecture | Michael Blumreich, Senior Sales Engineer

Map controls between NIST 800-53 to CIS Top 18 in seconds using CyberStrong’s patented AI technology. Attain actionable gap analysis between these top...

October 4, 2023 5:00pm

B2B Intent Data: How to Generate Closeable Leads Faster

Felix Serna, VP Marketing, Leadspace

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are ...

7 days ago 27 mins

Activating Real Intent for Better Marketing Results

Martin Lindsay, Sr. Director, Growth Marketing, Fortinet and Julia DePalma, Sr. Account Director, TechTarget

If you are familiar with Fortinet, you know they are a driving force in the evolution of cybersecurity and the convergence of networking and security....

2 weeks ago 41 mins

Data-Driven Excellence: DocuSign and Mimecast's Journeys with Intent Data

Sumari Lottering, DocuSign, Daniel McDermott, Mimecast and Romi Seher, TechTarget

In today's rapidly evolving digital landscape, the role of intent data in shaping an effective marketing strategy has become more critical than ever b...

2 weeks ago 42 mins

Understanding and Leveraging the 3 Phases of Intent-Based Value Delivery

Chris Moody, Demandbase, Gareth Noonan, Demandbase and John Steinert, TechTarget

We’re all sick of hearing “do more with less” but know that we have to be extremely efficient with our time and money. This is impossible to do withou...

2 weeks ago 59 mins

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