Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Riding the Data Revolution: How to Harness the Power of Intent Data Meaghan Nichols, TechTarget & Min Erh Mah, Palo Alto Networks This session provides a playbook for harnessing the power of intent data. Understand the different types of data on offer and how to best leverage var... 5 months ago | 26 mins Rules of Engagement: Leveraging Intent to Drive to a Quicker Close Jon Panker (TechTarget), Joseph McCarthy (BrightTALK), Souvik Chowdhury (Palo Alto Networks) The best sales reps in B2B tech no longer have to take a shot in the dark. They know exactly who to engage, when to reach out and what to say. Their e... 3 months ago | 38 mins Leveraging Data: How Successful, Data-Driven Tech Salespeople Reach Their Goals Shamim Narayan, TechTarget & Abhishek Thakur, Hewlett Packard Enterprise Let’s face it. There’s nothing sellers like more than being in the same room with their prospects. But even with the return of physical events, most t... 6 months ago | 35 mins Fuel Your GTM with Credible, Data-Driven Content John McKnight (Enterprise Strategy Group) and Kelley Damore (TechTarget) Your GTM’s competitive effectiveness depends on the insights you have for fuel. To better connect your solutions to real buyer needs ─ and do it in wa... March 21, 2023 4:00pm European IT Priorities: What's in Store for 2023? Bryan Glick, Editor-in-Chief (Computer Weekly) and Brent Boswell, SVP, International (TechTarget) With the current economic situation and budget cuts across the IT sector, go-to-market (GTM) teams need to be laser-focused on delivering value to the... 4 days ago | 49 mins Crypto-Agility and Preparing Now for Post-Quantum Cryptography Asif Karel, Director of Product Management, AppViewX Despite the many promising opportunities and benefits, there is little doubt that quantum computers with sufficient processing power will eventually b... 5 days ago | 44 mins Essential Metrics For Successful ABM Dara Such, VP Customer Enablement & Data Strategy (TechTarget) An effective account-based marketing (ABM) program isn’t created overnight — programs can take months or even years to perfect. While ABM requires lo... 2 weeks ago | 46 mins Etude : Quels projets IT en France pour 2023 ? David Castaneira TechTarget, Valery Marchive LeMagIT, Philippe Ducelier LeMagIT, Yann Serra LeMagIT, 60 minutes avec les journalistes du site LeMagIT.fr pour comprendre les grandes tendances des DSI en matière d’investissement technologique Tensions ... 4 days ago | 93 mins Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 1 month ago | 65 mins Real Impact from Intent Data in 2023 Malachi Threadgill, Principal Analyst, Forrester Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economi... 1 month ago | 45 mins Load more
