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    • Tips for writing an effective, marketable abstract
      Tips for writing an effective, marketable abstract Susan King, Mary Nishikawa Recorded: Mar 15 2017 10:30 pm UTC 52 mins
    • Are you confused about when to write the abstract? Do you need help in understanding how to create an effective abstract? Let’s take a look at the steps you can follow. Also, you will learn about essential elements that make abstracts more attractive to potential audiences.

      Who is this for?
      Early career researchers who are submitting their first paper to an academic journal in the fields of biomedical sciences. This is a beginner-level session, though it is valuable for experienced writers alike.

      Why should you attend?
      Editage Academic Trainer Mary Nishikawa will focus on a checklist that you can use when writing an abstract. She will provide examples of effective abstracts and explain why they are effective. Rockefeller University Press Executive Director Susan King will provide a brief introduction to The Journal of Cell Biology, The Journal of Experimental Medicine, and The Journal of General Physiology.


      How do you register?
      It’s simple!
      •Click on “Attend” in the “Registration” section below.
      •Fill in the short one-time registration form to generate your username and password.
      •You will receive a confirmation e-mail with the link to the webinar.
      •On the day of the webinar, click the link and sign in using your login details.

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    • Fostering Innovation with Lean Startup and SAFe
      Fostering Innovation with Lean Startup and SAFe Dean Leffingwell, Cofounder and Chief Methodologist, Scaled Agile, Inc. Recorded: May 17 2018 6:30 pm UTC 46 mins
    • The marketplace is changing so quickly that we need a paradigm shift in how we enable innovation in the large enterprise. When an innovation culture is relegated exclusively to the startup, our biggest brands—those who employ most of the people and drive most of the world's economy—are at risk for their very survival. And yet, sometimes it seems that the larger and more successful the company, the more difficult it is to innovate. 
Fortunately, Lean and Agile development gives us many of the tools we need to apply that momentum to new innovations, and to do so at enterprise scale. And now, the Scaled Agile Framework® (SAFe®) and other industry trends bring new mindsets and thinking to bear on this challenge.

      In this session, Dean Leffingwell will illustrate how seemingly disparate practices—like Agile, scaled Agile, Lean Startup, Lean UX, DevOps, and Continuous Delivery—need not be separate initiatives, but rather a continuum that helps enterprises delivery more innovative solutions at a velocity they could only imagine before. From Minimum Viable Product to Minimum Marketable Feature, to the-smallest-package-that-can-be efficiently-released-into-production, Dean will discuss how reducing batch size enables fast feedback, and is the one elemental practice that binds them all.

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    • How to Build Financial Apps to Meet Rapidly Evolving Customer Expectations
      How to Build Financial Apps to Meet Rapidly Evolving Customer Expectations Evan Schuman, VentureBeat Recorded: Aug 20 2015 5:00 pm UTC 60 mins
    • Today’s banking customers are a demanding bunch. They expect mobility, transparency, instant access, and competitive products from their providers. In response, financial institutions are hard at work optimizing online and mobile banking. However, all too often, the solutions and apps they create fall short of the mark.

      At the same time, technology advancements are making it easier than ever for small, agile fintech startups to quickly turn ideas into marketable products across multiple channels, including wearables.

      To compete in the digital age, banks must deliver smart, friendly technology, and they must do it quickly. The best way to do this is to partner with the experts. Leading banks and fintech firms need one another to thrive, if not survive.

      Join Yodlee Interactive for a webinar hosted by VentureBeat on August 20th at 10 a.m. PT, featuring panelists Josh Gordon-Blake, SVP of Global Partnerships at Pangea, Dr. Richard M. Smith, Founder and CEO of TradeStops, and Elizabeth Gunderson, Senior Manager of Customer Success at Yodlee Interactive.

      We’ll explore:
      · What’s driving change in fintech
      · How to prepare for the coming wave of wearable technology
      · How to prepare for Generation Z
      · Why collaboration is the path forward to create killer fintech applications

      Don’t wait. Register now. And follow the discussion using #FintechApps on Twitter and other social media platforms.

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    • 5 Traits All Successful Content Marketers Share
      5 Traits All Successful Content Marketers Share Brian Clark, Founder and CEO, Copyblogger Media Recorded: Jul 10 2013 5:00 pm UTC 46 mins
    • From mom-and-pop shops to Fortune 500 corporations, everyone is talking about the importance of online content. What isn't being discussed are the traits that make content work as marketing.
      When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise in getting people to understand the benefit to them when they choose your solution. How does this understanding happen?

      Join Brian Clark, founder and CEO of Copyblogger Media, as he shares proven strategies for empowering your content in a way that gets people to know, like, and trust your business. This webinar is geared towards search, content and online marketers. By watching the webinar, you will learn:

      1. The five traits that matter most for effective content marketers
      2. Examples of how other companies are increasing their profits with marketable content
      3. How you can leverage content to enhance your authority and develop long-term relationships with paying customers

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    • Drive Profitable Growth through Innovation
      Drive Profitable Growth through Innovation Greg Cohen, Senior Principal Consultant, 280 Group Recorded: Oct 27 2010 5:00 pm UTC 64 mins
    • Everyone contributes to innovation but Product Managers own it – is what makes a systematic approach to internal collaboration so crucial to the innovation process. Informally collecting ideas from throughout the organization and deciding yourself – as a product manager – which ideas are best leads to bias and often allows the PM’s bosses to have the greatest influence even when their ideas aren’t as good. Product managers need a neutral and data-based way to foster the discipline of innovation within their own company that properly weights the feedback from all parties, customers included, to improve the consistency of marketable innovation. When ideas are collected, but aren’t incorporated and evaluated throughout the innovation cycle, success of the product becomes increasingly a matter of chance.

      Join Greg Cohen, Senior Principal Consultant, at 280 Group, for a webinar on October 27th to learn how developing the creative ideas that lead to innovative products is a discipline unto itself and that using these techniques can lead to products that will have lasting competitive advantage in the marketplace. In addition to going out to speak to your customers, learn the six other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer.

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