Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Connecting the Dots: Using Data to Drive GTM Teams’ Impact Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still st... 1 week ago | 42 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 1 week ago | 31 mins Harnessing Content to Strengthen your Go-to-Market Lynsey Jenkins, Akamai Technologies | Jon Mycroft, TechTarget Content should be at the core of any marketer’s demand generation strategy. Yet, crafting an effective content strategy that actually drives deep enga... 1 week ago | 18 mins The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Insights and Intelligence: Atlassian’s Approach to ABM Preethi Ramanath, Mary Souza and Helana Zhang at Atlassian and Dara Such at TechTarget You’ve likely heard of Atlassian, the software company helping unleash the potential of every team. It should be no surprise that their tools have soa... June 21, 2023 4:00pm Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking | Ian Cook | Thea Haaland-Hawkings | Ben James | Sean MacKinnon Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... 1 week ago | 28 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... June 21, 2023 10:00am Embracing workflows for agile marketing Ancy Dow, Product Marketing at Airtable, and McKinsey leaders In order to efficiently deliver revenue in light of cost-cutting measures, marketing leaders are more hard-pressed than ever to improve their marketin... 2 days ago | 30 mins Transform unstructured social data into insights with AI based social listening Chetan Manda, Lead Product Manager, Sprinklr Watch Chetan Manda to understand how to:- 1) Identify critical trends across the world that inform your social media strategy 2) Gain deep insights us... 20 hours ago | 30 mins Load more
