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Guiding the IT Buying Journey: Strategies for Partner Marketing

Laurie Mitchell, Wasabi; Meaghan Moore, ServiceNow; Amy McNew, Palo Alto Networks and Michael Latchford, TechTarget

A recent Enterprise Strategy Group survey found that 53% of IT professionals view IT as more complicated than it was two years ago. With an increase i...

1 week ago 52 mins

Activating Real Intent for Better Marketing Results

Martin Lindsay, Sr. Director, Growth Marketing, Fortinet and Julia DePalma, Sr. Account Director, TechTarget

If you are familiar with Fortinet, you know they are a driving force in the evolution of cybersecurity and the convergence of networking and security....

2 weeks ago 41 mins

5 Video Marketing Trends to Test and Perfect

Maxwell Iskiev, Senior Market Research Analyst, HubSpot and Olivia Dassler, Senior Director, Marketing Programs, BrightTALK

Step aside, home movies. When done well, modern video storytelling helps brands stand out in a noisy marketing landscape by eliciting emotion and dire...

2 weeks ago 66 mins

AI and Content: The Advantage is in the Data

Paul Healey, VP AI Insights, TechTarget and Ryan Bell, VP Content and Market Insights, TechTarget

Generative AI is going to be an effective tool for ramping up content volumes, but volume and impact are very different. All marketers need to be able...

1 week ago 26 mins

F5’s ABM Playbook: How Intent Data helps to Shape their Strategy

Olga Royenko, Director, Digital & Marketing Operations (EMEA), F5 and Jess Flynn, Senior Account Manager, TechTarget

Building a great account-based marketing strategy requires a deep understanding of your best-fit accounts, close collaboration among your go-to-market...

1 week ago 46 mins

Making Space for Data Center: Strategies for Sustainable Expansion

AMD VP of server technology marketing, Lynn Comp and CTO Advisor Keith Townsend

There's no question that innovation can be achieved via infrastructure modernization. To truly get a view on the value to enterprise, Lynn Comp is joi...

1 day ago 30 mins

B2B Intent Data: How to Generate Closeable Leads Faster

Felix Serna, VP Marketing, Leadspace

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are ...

4 days ago 27 mins

2023 Ransomware Insights report: A global perspective

Olesia Klevchuk (Director, Product Marketing), Anastasia Hurley (Principal Product Marketing Manager)

Barracuda's 2023 Ransomware Insights Report was recently released. Insights based on a survey of 1,350 organisations from around the globe and across ...

October 5, 2023 9:00am

Beyond CSPM: Mastering Cloud Defense in the Age of Rapid Attacks

Douglas Ko, Director of Product Marketing, Sysdig & Michael Scholl, Senior Customer Solutions Architect, Sysdig

We all know the cloud brings speed and automation to the business, but the speed of cloud attacks is staggering. New data shows how your cloud can be ...

3 days ago 43 mins

Unveiling Excellent PXM: The Power of Taxonomy, Attribution, and SEO

Adam Beatty, Evangelist, Akeneo, Sarah Assouss, Senior Director Product Marketing, Akeneo, George Dzuricsko, Sitation

Imagine a future where you’re saving weeks, even months of time optimizing your SEO, product enrichment, and product taxonomy to create magic for your...

3 days ago 30 mins

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