Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... June 28, 2023 4:00pm Using Analyst Insights to Engage Buying Teams Greg Anderson, VP Client Relations and John McKnight, SVP Research & Strategy at Enterprise Strategy Group As buyer’s journey interactions become increasingly digital and arm’s length, sellers are struggling to get buying groups engaged. Marketing and bette... June 21, 2023 5:00pm Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 4 months ago | 59 mins Maximizing Intent Data and Its Impact on GTM Teams Annie Matthews, TechTarget; Tamye Oshman, Xcitium; Nicole Kimmick, Alation As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in ... 4 months ago | 27 mins A Modern Approach to Application Security Janet Worthington, Sr Analyst | Jeff Lawson, Product Mgmt | Peter Monahan, Dir, SA | Vishrut Iyengar, Product Marketing Securing today's applications requires a new approach. You need to deliver new applications and API’s, fast. Unfortunately, this “need for speed” can... 6 months ago | 58 mins Buyer Personas für SEO nutzen: Perfekten Content in Customer Journey erstellen Christian Tembrink In dem Webinar erklärt dir Christian Tembrink, was Personas sind, wie du sie erstellst und warum sie für deine SEO-Arbeit wahre Wunder bewirken können... 8 hours ago | 56 mins OWASP Top 10 API security risks for 2023 Tushar Richabadas (Senior Product Marketing Manager), Stefan van der Wal (Consulting Solutions Architect) Join this webinar as we go into detail on the upcoming updates to the OWASP API Security Top 10 list, the state of API security in 2023 and the reason... June 8, 2023 9:00am 2023 AT&T Cybersecurity Insights Report: Edge Ecosystem Theresa Lanowitz,Head of Cybersecurity Evangelism,AT&T Business, Mark Freifeld, Lead Marketing Manager, AT& Cybersecurity The twelfth edition of the industry-leading AT&T Cybersecurity InsightsTM Report – Edge Ecosystem is here! The data is in, the analysis is complete, a... 1 day ago | 45 mins Future-proofing Your Marketing Through Better Customer Understanding David Donatelli, Lead Solutions Engineer, Acquia; Jeffrey S. Larche, Director, Analytics and Personalization, TA Digital The first step to creating better experiences is listening to what your customers are telling you when they open an email, visit a web page or add an ... 2 days ago | 58 mins Load more
