Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Stop, Collaborate and Listen: Bringing Marketing and Sales Teams Together Andrew Milne, Senior Director, Marketing, Secureworks and Jat Hayer, Senior VP of Sales, EMEA, TechTarget When marketing and sales teams aren’t aligned on short-term objectives and long-term goals, the overall business outcomes - pipeline and revenue - suf... 2 days ago | 55 mins Intent Data and ROI: How to Measure It and Drive It Through the Roof Andy Briney, Mark Tarro and Kyle Donley, TechTarget Intent data is everywhere, but is it productive? In a recent survey, B2B sellers said their #1 challenge remains “knowing buyer priorities and interes... 2 days ago | 58 mins Engines of Alignment: People, Processes, Data and Measurement John Steinert, CMO, TechTarget, Evan Liang, CEO, LeanData and Josh Hill, AVP, RingCentral Great execution requires well-thought-through processes. And achieving great execution at scale requires that teams adhere to them. But stack complexi... 2 weeks ago | 48 mins Building on ABM Success: Six Keys to Long-Term Success Adam Bennington, Head Of Consulting and Rob Leavitt, Senior Vice President, Advisory at Momentum ITSMA ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale... 3 months ago | 56 mins Harnessing Performance Analytics to Improve Executive Visibility for SecOps Jon Williams, sr product marketing manager, security operations, ServiceNow The goal of SecOps teams is to identify, prioritize and analyze cyberthreats prior to financial or reputational impact. The goal of senior stakeholder... September 21, 2023 3:00pm The Power of Form Analytics: Insights, Optimization and Conversions Scott Aldridge, Business Insights, Glassbox Did you know according to a study conducted by Formstack in 2021, websites that use multi-step forms experience a 14% higher conversion rate compared ... September 21, 2023 4:00pm Engage, Influence and Sell: 3 Ways To Improve Your Customer’s Journey Celina Wong, Sr. Director Of Analytics, TULA Skincare & Josh Friedman, Head of Digital Products (Fmr.), Blue Apron Understanding the customer journey is a crucial task for retailers because it enables them to smoothly deliver personalized experiences that drive cus... 7 days ago | 66 mins Be sustainable without destroying your bottom line! Kuldip Sangha, Product Marketing OVHcloud There’s a real buzz and lots of hype around sustainability. The industry has to halve its emissions to reverse the damage being done to the planet. On... 3 days ago | 91 mins Unlock Digital Marketing Insights Like a Data Pro with AI Harry Kurniawan, Senior Solutions Architect at Kyligence In the fast-paced world of digital marketing, the ability to harness data effectively can be the difference between soaring success and missed opportu... 7 days ago | 29 mins Reducing MTTR and accelerating the move to cloud-native Andrew Gardner, Sr. Product Marketing Manager – Cloud Observability, ServiceNow Many organizations struggle to manage the growing scale and complexity of cloud and cloud-native infrastructure, and often lack complete visibility ac... September 26, 2023 4:00pm Load more