Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Are You Future Proofed for Marketing and AI? Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group Artificial Intelligence (AI) and Machine Learning (ML) are not new. We’ve been using them for decades. What is new is that they now have traction in... August 12, 2021 5:00pm Build a Better Webinar: Post-Event Momentum Roma Patel, Customer Marketing Manager (BrightTALK) Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales... August 12, 2021 3:00pm How Crucial is AI for Razor Sharp Personalisation Kirstie Leadley Head of UK Marketing & Group Digital ZEDRA & Jez John Managing Director Webstars Everyone nowadays has at least a basic understanding of Artificial Intelligence as a standalone concept…but how much do we fully appreciate the value ... August 12, 2021 8:00am Patient Retention the Golden Egg of Healthcare Marketing Metrics Warren White, Former Chief Marketing Officer, Adeptus Health Profitable patient volume is the key to success in healthcare organizations. We will delve into keys to retaining customers and growing your brand fr... August 12, 2021 10:00pm Greater Marketing Accuracy Using Artificial Intelligence Morgan Cantrell (BrightTALK), Oz Etzioni (Clich), Matt Parisi (Tealium) The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial I... August 12, 2021 3:00pm Engaging with Retail Associates on your New Product Value Proposition N K Chari, CMO, StreamzAI Retail associates are the front line who meet smart undecided consumers . They hold the key: Can they communicate the value proposition, pitch the pro... August 12, 2021 10:00am Shaping Brand Perceptions with DYI NeuroMarketing AI Dafne Palú, Customer Success Manager/Linguist, Mindspeller Did you know that most of our decision-making happens before we have time to rationalize it? Mindspeller’s groundbreaking AI allows you to explore the... August 12, 2021 12:00pm Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy Val-Pierre Genton - BrightTALK, Luxy Thuraisingam- Cisco, Robert Brower - Druva, Renata Randi- Logicalis The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go... August 19, 2021 3:00pm 5 Criteria for Choosing an NPM Solution David Izumo - Principal Technical Marketing Engineer The network is no longer a collection of technology assets but a critical component of a successful business strategy. In order for IT to provide stra... 6 hours ago | 57 mins Reimagine Growth - Customer Acquisition and Retention Sandeep Almiya, Branch and Jeevitha Ganesan, CleverTap Join our Growth Series Masterclass and discover how top leaders at Branch and CleverTap are reimagining acquisition, engagement, retention, customer e... August 4, 2021 5:00am The NetOps Expert - Episode 2: DX NetOps Expands Observability for Even More SDx Broadcom DX NetOps Product Management and Product Marketing Teams In this episode of The NetOps Expert, Broadcom’s Sarbdeep Singh and Jeremy Rossbach discuss and demo the latest DX NetOps 21.2 release enhancements to... 11 hours ago | 11 mins Marketing in Zeiten der größten digitalen Transformation Salesforce Gemeinsam mit Gregor Endl, Digital Experience - Director Customer Experience, Data Management bei der AUDI AG, und Björn Lügger, Head of IT bei CANYON... August 5, 2021 11:00am Supply Chain Disruptions: The High Cost of the Status Quo Greg Holt - Product Marketing Director, Procurement What price does your organization pay for supply chain disruptions? The Interos Annual Global Supply Chain Report, a survey of 900 enterprise decisio... August 4, 2021 5:00pm Part Two: AI-Powered Service Operations and Predictive AIOps just got real Lisa Wolfe and Glen Kaminski of ServiceNow with Christopher Brown of Accenture Register now for this special follow-up webinar with Accenture! We’ll present industry use cases, including our own Now on Now learnings on the benefi... August 5, 2021 3:00pm Marketing Analytics Mythbusting: This Is Why Your Marketing Reports Suck Matt Hertig, CEO and Co-founder | Alight Analytics Good marketing reports are (a) useful and (b) easy to consume. So you’re doing it wrong if you’re using a 90-slide PowerPoint deck to explain how your... 5 days ago | 30 mins How To: Make Data Driven Decisions Using Freshservice Analytics Pro Nishant Arora, Sr. Manager - Product Marketing, Freshworks You need intelligent reporting capabilities from your service desk to make accurate decisions. Decision making becomes easier and effective when it is... August 5, 2021 4:00pm The Power of Episodic Content Replay Paige Bidgood Azevedo, Manager, Original Content, and Jennifer Reed, Marketing Programs Manager (BrightTALK) Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your aud... 5 days ago | 50 mins 5 Proven Steps to Build Your Lead Scoring Program Kevin Eskew, Director of Marketing Operations, Act-On Software Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding ... August 12, 2021 6:00pm Top 5 Lessons for Enterprises Trying to Connect to the Multi-Cloud Benjamin Molnar, Principal Technical Marketing Engineer at Prosimo | John Burke, CIO & Principal Research Analyst at Nemertes Organizations are experiencing incredible frustration when it comes to cloud networking—dealing with issues such as connecting to the cloud across reg... August 5, 2021 4:00pm Reimagining Digital Transformation Kenneth Koh, SAS | Arika Allen, Accenture - Strategy & Consulting | Connie Leung, Microsoft The rate of digital adoption and transformation in the insurance industry has accelerated at an unprecedented pace due to COVID-19. That added to the ... 6 days ago | 61 mins How to drive performance across all revenue teams with strategic enablement Dominik Schaefer, Senior Marketing Manager, EMEA at Highspot & Gabriela Warren, Director of Marketing, EMEA at Workiva The consistent performance and execution of all customer-facing roles in a business are vital. It inevitably leads to sustainable revenue growth and r... 5 days ago | 47 mins What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel Amy Noel You already know Apple's iOS 14 updates are starting to have an impact and have probably heard theories about the impact of their plans for Q3 with th... 1 week ago | 43 mins Clearing the Path for Automated Operations at Capgemini Leslie Minnix-Wolfe, Vice President, Product Marketing & Jonathan Chivers, Senior Director Global Solutions | ScienceLogic **AIOps Webinar Series** This session is the first in a series of four webinars that outline a typical journey to automated operations or AIOps. ITO... August 12, 2021 3:00pm Supercharge Your Security with Automation John Dominguez | Product Marketing Director, Splunk Philip Royer | Research Engineer, Splunk Drowning in repetitive security tasks? Too many security alerts to triage each day? Can't respond to security incidents fast enough? 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