Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Power of Episodic Content Paige Bidgood Azevedo (Manager, Original Content, BrightTALK) and Jennifer Reed (Marketing Programs, BrightTALK) Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your aud... 6 months ago | 50 mins Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... July 21, 2022 5:00pm Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI Scott Logan, SVP, Marketing, Kronologic ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about enga... July 21, 2022 8:00pm Customer Data Platforms (CDPs) Are In For 2022! Marianne S. Hewitt, Marketing Strategy and Technology Leader at The Growth Strategy Group Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years.... 6 months ago | 42 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, SVP Products at B2B DecisionLabs Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 2 months ago | 41 mins CDPs Power the Journey That Drives Demand Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personali... 2 months ago | 39 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 4 months ago | 41 mins Why Connection Is the New Currency: Meet Customers When It Matters Erin Fitzgerald, Director, Client Revenue Operations at CloudKettle In our always-on digital world, the refrain “serve up the right message at the right time to the right person,” is always at the forefront. The need t... 2 months ago | 33 mins Monetization 101 for Embedded Screens Joe Stribl: Business Development Manager and Nanda Kumar: Senior Solutions Engineer Learn how you can generate revenue from any embedded screen with the new Qt Digital Advertising Platform. In this webinar, our experts will share thei... July 13, 2022 5:30pm The Bold Reset: Structuring for Success in a Data Economy Kintu Joseph, Tealium | Ben Poole, 55 Singapore | David Harling, Moneysmart The perfect storm of market influences has led to a cookieless conundrum for companies. With a surge in online activity, tightening data privacy contr... July 13, 2022 5:00am Load more
