Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 6 days ago | 51 mins Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 2 weeks ago | 40 mins A Roadmap to Authentic B2B Webinar Content Funmi Marin, Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... February 28, 2023 4:00pm Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 3 weeks ago | 33 mins Marketing Fails and Fixes: Unpacking Account-Based Marketing Jillian Coffin, Senior Vice President (TechTarget) and Alicia Borchardt, Marketing Programs Manager (BrightTALK) Any marketing team focused on revenue growth has likely thought about or dabbled with account-based marketing in recent years. And yet, while the conc... 2 months ago | 44 mins Build a Better Webinar: Coaching Speakers MB Welch, Producer (BrightTALK) Nobody likes to attend a dull webinar. Regardless of how exceptional your content is, if your presenter is boring or lacks confidence when conveying h... 4 weeks ago | 46 mins The 5 Real Pillars of Marketing and Sales Alignment Jodi Cerretani, VP Revenue Marketing and Danilo Nikolich, VP SDR, RollWorks Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... 2 months ago | 41 mins B2B Video Campaigns: Starting with Strategy Nyekha Bennett, Morgan Cantrell, Greg Johnson, Katie Lewis, and Steve Madeja (BrightTALK) Marketers tend to think format-first when it comes to campaigns. But even the flashiest productions won’t get anywhere without a crystal-clear vision ... 2 months ago | 48 mins Reaching Your Users Where They Are—Request Service From Your Collaboration Tools Peter Di Stefano, Principal Product Marketing Manager & David Russell, Solutions Engineer When your users need help, it shouldn’t matter where they are or what tools they use to engage; it needs to be quick, simple, and effective. Businesse... February 8, 2023 4:00pm The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy Phil Hollrah, VP of Product Marketing, Tealium | Sav Khetan, Product Consultant, Tealium Privacy is neither a buzzword nor should it be treated as such. That's why it's crucial to have data privacy compliance practices baked into your cus... 18 hours ago | 35 mins Load more
