Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Getting From MQL to SQL: How to Drive a High-Quality Pipeline George B. Thomas, Speaker & Moderator, MarketingProfs Is your sales funnel too noisy, too congested? The MQL remains a tried-and-true way to qualify potential buyers. But without the right strategy, it's... 3 months ago | 61 mins The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... 4 months ago | 65 mins Digital Marketing Mastery & Best Practices for Law Firms Filevine In order to successfully unfold or renew your law firm’s digital marketing efforts, you must first: • Define your target audience(s) • Establish short... 2 months ago | 57 mins Crush MQL Targets with These Proven Demand Gen Tactics ZoomInfo, Mitchell Hanson, Director of Demand Generation Act-On, Andy Rice, Director of Demand Generation Is your 2022 demand gen strategy solid or shakey? A successful demand generation strategy ensures that more best-fit customers connect with your camp... 8 months ago | 64 mins B2B Intent Data that Works in Real Life Andrew Briney, SVP of Products, TechTarget Purchase intent data is only useful if it speeds your time to value. In this informative session we’ll walk through the newest release of Priority Eng... 1 year ago | 44 mins Cyber Security Marketing Benchmarks: Are You paying too much for those MQLs? Yigal Zeifman, Director of Marketing at Imperva & Amit Lavi, CEO and Co-founder of Marketing Envy This webinar will disclose the vital insights to confirm that you are on the right track with your marketing campaign ROI, or are way off and need to ... 4 years ago | 47 mins MQLs are dead, long live ABM in B2B Marketing! Emmanuel Obadia, Former Vice President of Marketing at Oracle and Salesforce.Com Delivering a personalized message to each key account decision-maker based on their probability of closing, is the promise of Account-Based Marketing ... 1 year ago | 60 mins Maximum Value: Activating Intent Data Millie Resnick (Bombora); Paul Logue (SAP); Moderated by Russell Rothstein (IT Central Station) More and more, B2B companies are investing in intent data, hoping that it will solve a problem - whether it's reducing churn, increasing sales or conv... 2 years ago | 36 mins Delivering the Goods: The Path to Improving MQL-to-Opp Rate by 10x+ Anh Ly Marketing Systems Admin | Mendix & DeAnn Poe VP of Marketing | DiscoverOrg Sales wants more leads. But that doesn’t mean they will settle for just any leads. They want good-fit ones that will close quickly. Despite offering ... 4 years ago | 28 mins Whole Nine Yards: Customer Experience From MQL to Upsell Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, Kustomer Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ab... 3 years ago | 46 mins Load more
