Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 4 months ago | 48 mins Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins Converting SEO Traffic: Winning With Email Marketing Hank Hoffmeier - Sr. Manager of Marketing and Operations, iContact - A Ziff Davis Company Exclusive content from Litmus Live 2022! Litmus’ premier event to share insights, networking, learning and development opportunities for innovative em... June 21, 2023 5:00pm Nature vs Nurture: Nurturing cold leads into your customers of tomorrow Adam Oldfield, CEO & Founder, Force 24 In this talk, Adam will discuss how to nurture leads through best-practice lead-nurturing tactics. The strategies discussed in this session are comp... 11 months ago | 50 mins Talent Summit 2022: Emerging Trends: Talent Nurture is the New Sourcing Michael Franco In 2022, 80% of separations are now initiated by employees—talent that’s voluntarily choosing to leave comfortable jobs in a complex macroeconomic cli... 8 months ago | 23 mins Marketing Fails and Fixes: Unpacking Account-Based Marketing Jillian Coffin, Senior Vice President (TechTarget) and Alicia Borchardt, Marketing Programs Manager (BrightTALK) Any marketing team focused on revenue growth has likely thought about or dabbled with account-based marketing in recent years. And yet, while the conc... 6 months ago | 44 mins How to Create High-Impact Wins from Email Marketing Guy Hudson, Marketing Programs Manager and Meg Walch,Senior Product Marketing Manager Let’s be real, marketers just need prospects and customers to open their emails. Whether it be to promote your next webinar, convert cold leads in you... 1 year ago | 60 mins How Smartbox Engaged and Delighted Their Audience with Cheetah Experiences Gayle Gunning, CRM Director, Smartbox As one of Europe’s most notable gift-giving services, Smartbox had the unique challenge of having three different audience groups: buyers, beneficiari... 5 months ago | 23 mins Load more
