Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, SVP Products at B2B DecisionLabs Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 2 weeks ago | 41 mins Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 2 weeks ago | 30 mins Data-Driven Marketing with a Human Touch Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK) Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketin... 2 weeks ago | 50 mins Empower your SDRs with the Right Data Joe Hornagold, North America SDR Manager, BrightTALK The type of data that you have access to affects not only your marketing strategies but your commercial team's efforts as well. Your SDR/BDR team is o... 3 months ago | 39 mins Practical Tips for Intent Marketing Ben Beeching, EMEA Marketing at MEGA International The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they ... 2 months ago | 55 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 3 months ago | 41 mins Power Your Planning: Leverage Data to Make Marketing More Effective Christa Tuttle, Founder and CEO of Launch Marketing Today’s marketing and business landscape is filled with various social media platforms, content distribution channels, marketing automation tools, CRM... 4 months ago | 48 mins The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection Allison J. Taylor, Founder & CEO, Thought Marketing LLC This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing su... 2 months ago | 55 mins The 5 (Real) Pillars of Marketing & Sales Alignment Jodi Cerretani, Sr. Director of Demand Gen, RollWorks | Danilo Nikolich, Sr. Director of Sales Development Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the ... May 23, 2022 5:00pm Predict Failures Before They Impact the Customer Experience Rishi Sharda, Tanzu Observability Solution Engineer, APJ, VMware & Steve Bajada, Tanzu Observability Sales Lead, ANZ, VMware Customer Caroline is making a purchase online when suddenly the application fails, and she is unable to complete her transaction. After a call with cu... May 24, 2022 3:00am Load more
