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How WatchGuard Tapped into the Intent Data Revolution

Annie Matthews, SVP of Sales,TechTarget, Alex McWethy, Director of Demand Generation & Kel Pendleton, BDR Manager, WatchGuard

Across the industry, the intent data revolution is being powered by its very real ROI. And while intent-driven ROI benefits in marketing are widely ac...

1 week ago 38 mins

3 Ways AI is Revolutionizing B2B Sales

Seth Marrs, Principal Analyst, Forrester

It is the best of times and the worst of times. Despite more and more tools available to sales, the gap between potential productivity and actual prod...

6 days ago 52 mins

Stop, Collaborate and Listen: Bringing Marketing and Sales Teams Together

Andrew Milne, Senior Director, Marketing, Secureworks and Jat Hayer, Senior VP of Sales, EMEA, TechTarget

When marketing and sales teams aren’t aligned on short-term objectives and long-term goals, the overall business outcomes - pipeline and revenue - suf...

1 week ago 55 mins

Demand Evolution: From Leads with Problems to Teams with Projects

Michael Brown, Senior Director, Global Business Development, Reltio and John Steinert, CMO, TechTarget

Revenue development was conceived as a way to leverage one-to-many capabilities into more productive opportunity discovery. At its center, there was t...

5 days ago 57 mins

How TechTarget Scales Content Using Writer's Enterprise Generative AI Platform

Alex Wettreich, Head of Sales, Writer and Olivia Dassler, Sr. Director of Marketing Programs at TechTarget

The generative AI revolution is here. While AI’s cultural impact has been significant, not surprisingly, it has left many curious about the practical ...

7 days ago 48 mins

Making Sense of the APAC Media and Data Landscape

Del Robles, Just Global, Marcelo Loustau, MOI Global, Amadeus Guerrero-Pou, TechTarget, and Jon Panker, TechTarget

These days there's no shortage of suppliers promising to build your brand, generate pipeline and alert you to the accounts who are in market for your ...

5 days ago 52 mins

Tools, Training and Enablement: How to Maximize Your Revenue Potential

Randy Seidl, Sales Community, Doug Olender and Dara Such, TechTarget

When it comes to a successful go-to-market, all leaders are looking for the magical trifecta of speed, efficiency and scale. Achieving these outcomes ...

1 week ago 47 mins

Omnichannel In Pharma: Scaling Content Operations

Noz Urbina, Urbina Consulting | Monica Mercer, Sanofi Vaccines

Pharma companies around the world are working to “go omnichannel.” Medical Affairs, MedInfo, Commercial, Marketing, Regulatory, and SciComm teams are ...

September 27, 2023 3:00pm

Crafting Seamless Experiences that Drive Engagement and Revenue

Dan Pella Director of Technology, Melanie Auld Jewelry , Nicole Silberstein, Ecommerce Editor, Retail Touchpoints

Creative, connected and engaging experiences can create meaningful moments for customers. But do those moments carry them all the way through the path...

September 28, 2023 4:00pm

How we’re applying the three Rs to navigate the current cycle

Graham Campbell and Bettina Edmondston

How can a global equity income fund balance dividend strength, capital growth and protection in this uncertain environment? Perhaps not in the way you...

September 28, 2023 9:30am

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