Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How To Improve Google Ads Performance Through SERP Analysis Zach Eberhard - Senior Advertising Specialist at 97th Floor Most of us are dead set on pleasing Google at all costs, but do we seek to understand it? Maybe if we were as intent on finding out the reasoning behi... 1 month ago | 52 mins Killer Paid Search Tactics That Every Marketer Needs to Know Blair Symes, Jessica Stein, Travis Reason Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, ... 5 months ago | 60 mins The Tricky & Sometimes Messy World of Digital Agency & Client Relationships Susan Wenograd (Director, Paid Media/Acquisition at Nextiva) Agency and client relationships are a tricky thing, and often fraught with frustration on both sides. Where do things go wrong? How can brands better ... 2 years ago | 61 mins 6 steps to guiding UK C-Suite Strategy with Paid Search Ashley Fletcher, VP Marketing at Adthena - hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights In times of constant change, understanding where and how to adjust your digital strategy can feel overwhelming. Decisions made without data could jeop... 3 years ago | 49 mins Leveraging Owned Channels to Maximize Paid Channels Ehren Maedge, GM North America, MoEngage As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize... 1 year ago | 30 mins Google Responsive Ads: 5 Secrets To Unlock Their Performance Brenton Thomas (Founder - Twibi) The Utah Digital Marketing Collective is thrilled to welcome Brenton Thomas for an in-depth presentation to discover 5 secrets that will unlock the pe... 5 months ago | 62 mins 5 Ways to Optimize Paid Search for Your Most Profitable Conversions Katie Carlson Scrimger: Team Lead, Paid Search @Elite SEM | Blair Symes: Director of Content Marketing @dialogtech The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is ... 5 years ago | 60 mins Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI Mike McDougall, Organic Search Director, Stickyeyes Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very differe... 4 years ago | 47 mins Why a 'channel agnostic' approach to search can deliver greater ROI Mike McDougall, Organic Search Director, Stickyeyes Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI. Brands are still approaching search marketing as... 4 years ago | 35 mins Ready-to-Use Marketing Dashboards for Google Data Studio Cort McElmury, Data Scientist, Alight Analytics Get an inside look at Alight’s new Google Data Studio dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing.... 3 years ago | 24 mins Load more
