Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date How Crucial is AI for Razor Sharp Personalisation Kirstie Leadley Head of UK Marketing & Group Digital ZEDRA & Jez John Managing Director Webstars Everyone nowadays has at least a basic understanding of Artificial Intelligence as a standalone concept…but how much do we fully appreciate the value ... August 12, 2021 8:00am DEMYSTIFYING ABM: ACHIEVING PERSONALISATION AT SCALE Iulia Balan - Managing Director, Head of Product & Account-Based Marketing at State Street Register today to join an insightful discussion on effective ways to scale account-based marketing. Whether you are looking to expand an existing ABM ... 4 days ago | 46 mins Fireside Chat with Capgemini: Identity in a Cookieless World Gunjan Aggarwal, Sr. Dir., AI & Marketing Science, Capgemini And Craig Hooper, Sr. Mgr., Solution Engineering, Treasure Data The GDPR and CCPA have afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third... 3 days ago | 35 mins DEMYSTIFYING ABM: ACHIEVING PERSONALISATION AT SCALE Iulia Balan - Managing Director, Head of Product & Account-Based Marketing at State Street Register today to join an insightful discussion on effective ways to scale account-based marketing. Whether you are looking to expand an existing ABM ... 1 month ago | 46 mins How to create a lead nurturing strategy that drives sales-ready opportunities Kate Doyle, Senior Marketing Manager – DX Commercial at Adobe This has been one challenging year. Business has gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Mark... August 11, 2021 3:00pm Myth: Customers always want more personalisation Ben Davis, Econsultancy | Scott Morrison FRSA, The Boom | Brian Green, Adobe | Peter Weinberg, The B2B Institute at LinkedIn Personalisation is fast becoming the standard when it comes to retail. Tailored and individualised everything, from marketing to website design, is on... 2 months ago | 31 mins Webinar: Personalisation & Privacy – A Third-Party Cookies Replacement Game Plan OneTrust, DMA Sponsored by OneTrust PreferenceChoice, this webinar on Tuesday 14 September will provide expert insights about building trust with consumers around f... September 14, 2021 9:00am Shaping the Customer Experience & Driving Long Term Client Engagement FinTech Global, Digital Wealth & CX Forum At the recent FinTech Global Digital Wealth & CX Forum, a panel of experts met to discuss what strategies wealth management firms can implement to dri... 2 weeks ago | 41 mins Journey to Personalisation Richard Barker - South Western Railway, David Keens - Axciom and Laura McHenry - Tealium South Western Railway are a brand new adopter of Customer Data Platform technology. Hear first hand how, in partnership with Acxiom and Tealium, they ... 2 months ago | 29 mins How Risk Profiling Can Lead to Revenue Through Personalised Offerings Finextra, Aerospike, Nordea and Wells Fargo Driven by lockdowns enforced because of Covid-19, a sea change in consumer behaviour has led to a substantial impact on the fraud threat landscape. W... 1 month ago | 58 mins Unleash the power of personalisation to create an inclusive protection benefits Sarah Lloyd, Strategic Development Director, Protect and Roger Fairhead, Group Reward Director, Legal & General Sarah Lloyd, our Strategic Development Director for Protect, and Roger Fairhead, Group Reward Director recently delivered a webinar at HR Grapevine’s ... 3 months ago | 28 mins Customer Data and The Fundamentals of Personalisation April Mullen, Director of Strategic Insights at SparkPost; Eloise Shuttleworth, Director of Customer Success at Iterable Today, 91% of consumers are more likely to shop with brands who provide relevant offers or recommendations. Yet few marketers leverage their data to c... 4 months ago | 82 mins A cookieless future is coming...are you ready? Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has ... 1 month ago | 47 mins Data: The key to brand loyalty via seamlessly personalised customer experience Neill Brookman, Director of Solutions Engineering, Treasure Data | Andy Steed, Big Data LDN Wherever you look, the consumer market is highly competitive: customers are strongly influenced by their experience with a brand, and as such their ex... 1 month ago | 36 mins Building a 'future-proof' Data Foundation Siegert Dierickx, Multiminds, and Kristel De Blezer, PartenaMut Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience... 2 months ago | 30 mins 07 - Be Where Your Customers Are Scott Rigby, Head of Digital Transformation, Adobe / Joe Escobedo, Author of Asian Growth Stories There’s a window of opportunity between the moment a customer realises they have a desire, and the moment they add you to their wishlist. To convert t... 2 months ago | 66 mins How a CDP Enhances Personalisation & Drives Marketing KPIs Brian Carlos - ROC Consulting; Jonathan Weber - Bounteous and Eric Fullerton - Acquia Join CMSWire contributor Brian Carlson, Acquia’s Eric Fullerton and Bounteous’ Jonathan Weber as they examine the benefits of deploying a CDP to deliv... 4 months ago | 57 mins Myth: Email is Dead Joel Harrison, B2B Marketing | Chris Manns, Webeo | Gareth Case, Redstor | Peter Bell, Adobe With communication constantly changing, is email dying – or simply just evolving? Email is far from over and is still one of the best digital marketin... 2 months ago | 30 mins Email & More: Real Time Personalisation Adeola Sole, Gretchen Scheiman, Corrina Cohen, & Kath Pay Join us for this panel on Realtime-Personalisation, with moderator Adeola Sole & Kath Pay of Holistic Email Marketing and expert panellists; Corrina C... 10 months ago | 57 mins Solve my Problem Series - Foundations of Personalisation Ben Fettes, Co-founder and Head of Strategy, The Lumery and Kieran Smith, Senior Solutions Consultant, Tealium Back by popular demand, our personalisation experts are here to guide you through all the recent changes with the first-party data landscape. Last t... 9 months ago | 31 mins Digital Disruption in Finance P1:Manage the cost & complexity of legacy systems Sanjiv Sachdev, Strategic Business Value Consulting (Serviceware) & Ulrika Axelsson, Head of Financial Services (Centigo) The last year has marked a steep acceleration in digitalisation for banking and insurance, with >44% of retail banking customers now relying on mobile... 2 months ago | 52 mins Master your Marketing Leow Chun Tat, Senior Solution Engineer, Digital 360,Salesforce | Laurence Fitch, Sales Specialist Digital 360,Salesforce Master your Marketing: How-to Reimagine Personalization and Real-Time Interaction with Data and Machine Learning As customers start to value brand ex... 2 months ago | 74 mins How To Get Personalisation Right Patrick Milburn, Managing Director Hong Kong & Singapore, Mezzo Labs Mark Van Den Haak, VP of Sales Asia, Tealium Personalisation has a powerful potential that can sometimes panic marketers. Do too little and you will not cut through the background noise. Go too... 11 months ago | 48 mins How To Enhance CX Through Personalised, Automated Solutions Phil Coop, Marketing Cloud Director, Acquia APJ Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation? ... 3 months ago | 55 mins Increasing CX through Voicebot Data Bjorn Smulders, Carglass and Lindsay McEwan, Tealium CX and the Customer Journey have always been at the forefront for the team at Carglass. Through transforming and connecting each touchpoint in the cus... 2 months ago | 30 mins Load more
