Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Beyond the Blame Game: Improving Patient, Physician, Pharma Relation Andrew McConaghie We often hear patients report a lack of ‘connection’ with their physician, and where lifestyle plays a role in the development of a disease, such as o... 4 years ago | 59 mins Strengthening market access deliverables by harnessing the patient journey Dominic Tyer In today’s multi-stakeholder environment, pharma companies need to coordinate their stakeholder interactions between functions to ensure consistency o... 6 years ago | 58 mins Driving adoption of Commercial Analytic solutions Dominic Tyer Commercial analytic solutions are becoming more and more common within the Pharma industry. Companies are spending millions implementing tools which a... 6 years ago | 50 mins The value of early asset development and commercialisation Dominic Tyer Linking the clinical benefit of a product to a real-world benefit that markets care about, insurers will pay for and that will improve patients’ lives... 7 years ago | 56 mins Transforming Access to Medicines Through Patient-Centric Solutions Dominic Tyer As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular ... 5 years ago | 59 mins Modelling ‘smart’ and ‘lazy' thinking to influence decision-making Dominic Tyer Traditional models of cognitive behaviour remain meaningful, but they can fail to deliver strong links between ‘smart’, cognitive-based factors of jud... 6 years ago | 55 mins PC: Are you Patient Centric or just Politically Correct? Dominic Tyer Everyone in pharma is talking about patient centricity, but how is the drive received ‘on the ground’ among patients who are its focus? How is it unfo... 6 years ago | 61 mins Regret Minimisation Dominic Tyer When new products approach the market the level of demand for them is often exaggerated. However, in the real-world we know healthcare professionals ... 6 years ago | 54 mins The Future of Marketing in Life Sciences: Is your function fit for purpose? Dominic Tyer The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these dri... 5 years ago | 54 mins Developing medical education that advances patient outcomes Dominic Tyer As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific... 7 years ago | 56 mins
