Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Meaningful Digital Initiatives Need Face Time Dominic Tyer Recent global survey data confirms that pharmaceutical sales representatives are still doctors’ preferred source of pharmaceutical product information... 7 years ago | 61 mins The Future of Marketing in Life Sciences: Is your function fit for purpose? Dominic Tyer The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these dri... 5 years ago | 54 mins Developing medical education that advances patient outcomes Dominic Tyer As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific... 6 years ago | 56 mins Assessing early market opportunity Dominic Tyer To successfully develop and launch an asset it’s crucial to identify and define the commercial value early in the process. On the 19th April Cello He... 6 years ago | 58 mins Driving adoption of Commercial Analytic solutions Dominic Tyer Commercial analytic solutions are becoming more and more common within the Pharma industry. Companies are spending millions implementing tools which a... 6 years ago | 50 mins Regret Minimisation Dominic Tyer When new products approach the market the level of demand for them is often exaggerated. However, in the real-world we know healthcare professionals ... 5 years ago | 54 mins The Truth about Doctors Dominic Tyer McCann Health partnered with McCann Truth Central, the global intelligence unit of McCann Worldgroup, to conduct vital research. On the 19th October,... 5 years ago | 65 mins Transforming Access to Medicines Through Patient-Centric Solutions Dominic Tyer As medicines access evolves and pharmaceutical companies take an increasingly nuanced approach to it, it’s ever-more important to focus on particular ... 5 years ago | 59 mins The value of early asset development and commercialisation Dominic Tyer Linking the clinical benefit of a product to a real-world benefit that markets care about, insurers will pay for and that will improve patients’ lives... 6 years ago | 56 mins Communicating innovation to payers and policy makers Dominic Tyer Involving public affairs early during the development and commercialisation process of a new asset is critical to success when demonstrating value to ... 6 years ago | 36 mins
