Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Using Audience Insights to Drive Value at Scale Kate Jacobsen, Sr. Marketing Programs Manager and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... September 28, 2022 2:00pm Data-Driven Marketing with a Human Touch Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK) Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketin... 3 months ago | 50 mins Cut Through the Noise: Content Preferences in a Digital World Shamim Narayan, Sr. Director of Product Management, APAC (TechTarget) and Sam Weller, Sales Executive (BrightTALK) Think about your buyers. Buying a solution for their company is a complicated, risky proposition. That’s the reality that you’re selling into – by hel... September 29, 2022 3:00am Deepening Executive Engagement: Accelerating Demand with C-Suite Connections Rob Leavitt, Senior Vice President, Consulting (ITSMA) Marketing to the C-Suite is more important than ever amid the continuous disruptions of the post-pandemic economy. Executive-level decision makers ... September 29, 2022 4:00pm The ABCs of Webinar Lead Generation Kate Jacobsen, Adam Golove, and Alex Harkin (BrightTALK) In the digital age, the benefits of webinar-based demand gen strategies are clear. Companies of varying sizes and structures are tapping into this eng... September 29, 2022 12:00pm Cyber Risk Data In...Cyber Risk Data Out Kevin Broughton, Vulcan Cyber director of product marketing / Mike Parkin, Vulcan Cyber technical engineer Register to watch this CyberRisk Summit keynote replay and see the latest innovative features from Vulcan Cyber to help your your teams collect, conso... September 13, 2022 4:30pm The Art of Zero Touch Deployments Jim Grandbois, Partner Marketing, Jamf The bygone days of imaging have made way for zero-touch deployments, empowering IT to successfully deploy Mac, iPad and iPhone to users directly witho... 1 month ago | 27 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 6 months ago | 41 mins Sustaining ABM Success: Balancing Scale and Customization Olivia Dassler - Director of Marketing Programs, BrightTALK Once comfortable with the process of planning and executing an ABM webinar program, you might be wondering where to go next. As with most established ... August 17, 2022 4:00pm Using the Scaled Agile Framework to drive global digital marketing Anne Retterer & Mariette Pepping of ServiceNow ServiceNow’s Digital Marketing and Localization teams use Agile (SAFe) to create a holistic digital experience that supports corporate objectives whil... August 16, 2022 3:00pm Load more
