Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking | Ian Cook | Thea Haaland-Hawkings | Ben James | Sean MacKinnon Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... 1 week ago | 28 mins The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking (Akamai Technologies), Ian Cook (Trend Micro), Ben James (TechTarget), and Sean MacKinnon (TechTarget) Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... June 21, 2023 11:00am How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm Connecting the Dots: Using Data to Drive GTM Teams’ Impact Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still st... 1 week ago | 42 mins Real Impact from Intent Data in 2023 Malachi Threadgill, Principal Analyst, Forrester Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economi... July 12, 2023 3:00pm Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 1 week ago | 31 mins The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... June 28, 2023 4:00pm Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 4 months ago | 48 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... June 21, 2023 10:00am Load more
