Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Steele-Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm Going Vertical: Standing Up an Industry-specific ABM Play Brian Glynn, SVP, Healthcare, TechTarget and Shirley Golen, VP Global Public Sector Marketing, Amazon Web Services At a bare minimum, ABM has got to be about doing something different to a particular set of accounts than the approaches you’d typically implement whe... June 21, 2023 7:00pm Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 4 months ago | 40 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 3 months ago | 48 mins The Ever-Increasing Sophistication of Fraudsters Stuart Wells, CTO at Jumio When opening an account, customers want a fast, secure and seamless onboarding process. With highly secured self- onboarding, prospects can access the... 1 month ago | 27 mins Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 3 months ago | 59 mins Account-Based Marketing on Fire Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline an... June 1, 2023 5:00pm How to use data to accelerate sales growth and build resilience Thomas Mavroudis & Stefan-Dominik Ibel - Dun & Bradstreet Despite economic uncertainty, B2B sales and marketing teams are expected to drive growth and build a resilient sales pipeline. In this practical webin... June 15, 2023 8:30am CX priorities to generate customer lifetime value and business success Jermaine Edwards, Founder and Chief Growth Advisor | The Irreplaceable Advisory Group When you think of CX what comes to mind? If you’ve asked this question in your company you’re likely to get a hundred different responses. This is the... 2 weeks ago | 30 mins Load more
