Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 4 months ago | 40 mins A Roadmap to Authentic B2B Webinar Content Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... 3 months ago | 64 mins How Do RevOps, ABM, Outsourcing, Intent Data and Gifting All Go Together? Karen Steele, Founder, Steele-Alloy and John Steinert, CMO, TechTarget Since ABM was conceived to drive more revenue from a set of target accounts, it’s a strategy that aligns naturally to RevOps thinking. But while RevOp... June 21, 2023 8:00pm Building on ABM Success: Six Keys to Long-Term Success Adam Bennington, Head Of Consulting and Rob Leavitt, Senior Vice President, Advisory at Momentum ITSMA ABMers have made great strides in recent years. Business leaders no longer question whether to invest in ABM. Now, they debate account coverage, scale... June 21, 2023 1:00pm Data Reliability Engineering: An Imperative for Cloud Transformation George Philip, Digital Insights; Pratik Dakwala, Product Marketing; Hitachi Vantara | Anay Nawathe, Digital Strategy; ISG As data continues to grow, organizations with distributed architectures are increasing grappled by the vast amount, particularly as it requires real-t... 37 mins ago | 24 mins Live now Is the MQL dead? Should it be? Jodi Cerretani, VP of Marketing, RollWorks | Ottavio Dattalo, Integrated Marketing Manager at Drift Is lead generation still relevant in 2023? Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss ... May 30, 2023 5:00pm | 53 mins Get Started with AI Targeting for Sales and Marketing Felix Serna, VP Growth Marketing, Leadspace Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline... May 31, 2023 5:00pm Account-Based Marketing on Fire Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline an... June 1, 2023 5:00pm Unlocking the Path to Automation with LogicMonitor Selina Ali, Product Manager, LogicMonitor & Sabina Friden, Product Marketing Specialist, LogicMonitor Automation, for some people, is scary. The common misconceptions are that it can replace jobs, require an initial cost investment, and lead to more co... May 31, 2023 4:00pm Load more
