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How WatchGuard Tapped into the Intent Data Revolution

Annie Matthews, SVP of Sales,TechTarget, Alex McWethy, Director of Demand Generation & Kel Pendleton, BDR Manager, WatchGuard

Across the industry, the intent data revolution is being powered by its very real ROI. And while intent-driven ROI benefits in marketing are widely ac...

2 weeks ago 38 mins

Stop, Collaborate and Listen: Bringing Marketing and Sales Teams Together

Andrew Milne, Senior Director, Marketing, Secureworks and Jat Hayer, Senior VP of Sales, EMEA, TechTarget

When marketing and sales teams aren’t aligned on short-term objectives and long-term goals, the overall business outcomes - pipeline and revenue - suf...

2 weeks ago 55 mins

3 Ways AI is Revolutionizing B2B Sales

Seth Marrs, Principal Analyst, Forrester

It is the best of times and the worst of times. Despite more and more tools available to sales, the gap between potential productivity and actual prod...

1 week ago 52 mins

How TechTarget Scales Content Using Writer's Enterprise Generative AI Platform

Alex Wettreich, Head of Sales, Writer and Olivia Dassler, Sr. Director of Marketing Programs at TechTarget

The generative AI revolution is here. While AI’s cultural impact has been significant, not surprisingly, it has left many curious about the practical ...

2 weeks ago 48 mins

Faster Payments, Faster Fraud: Cómo estar un paso adelante

Nico Severino, Head of Sales, Americas

Los pagos rápidos (o transferencias immediatas), han surgido de manera fragmentada (país por país) durante las últimas dos décadas. Este enfoque aisla...

October 3, 2023 3:00pm

Cyber Insurance—How to Meet Security Requirements

Tony Anscombe, Chief Security Evangelist & Jorge Andino Jr., Sales Engineer

In today’s evolving threat landscape, many companies are looking to procure a cyber insurance policy to mitigate their damages in the event of a cyber...

3 days ago 57 mins

How You'll Rapidly Integrate Data in Your First Days with Semarchy xDI

Scott Moore, Director of Pre-Sales at Semarchy

Trying to juggle extensive amounts of data from different sources increases spending and headaches. A unified solution like Semarchy xDI will save y...

3 days ago 42 mins

Zünden Sie mit BigFix den Turbo für Ihre NIS2-Umsetzung

Srijay Jayapalan, Group Manager & Jens Nehmer, Senior Sales Director

Melden Sie sich für unser deutschsprachiges Live-Event an und erhalten Sie wertvolle Einblicke vonExperten zur NIS2-Richtlinie und wie BigFix Ihnen da...

3 days ago 54 mins

B2B Intent Data: How to Generate Closeable Leads Faster

Felix Serna, VP Marketing, Leadspace

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are ...

4 days ago 27 mins

Key Cybersecurity Requirements for NIS2: Certificate Management & PKI -Deep Dive

Keyfactor's Admir Abdurahmanovic, SVP of Strategy, Malin Ridelius, VP of Community & Pierre Codis, Director of Sales S.Europe

In today’s digital age, cybersecurity is a top priority for individuals and organizations. NIS2, the latest EU-wide cybersecurity directive, imposes s...

3 days ago 46 mins

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