Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Empowering Sales Through Intent Seth Marrs, Research Director at Forrester and David Pitta, CMO at BrightTALK Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table becau... July 21, 2022 4:00pm Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... July 21, 2022 5:00pm Connect Enablement & Intelligence to Deliver a Personalized Customer Experience Nick Thompson, Vice President of Product Marketing at Mediafly There is a lot of activity during the buying and selling process. Buyers do their own research by engaging content, competitors, their network, and mo... July 21, 2022 7:00pm Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI Scott Logan, SVP, Marketing, Kronologic ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about enga... July 21, 2022 8:00pm How to: using personas to guide Digital Asset Management tool results Nate Holmes, Senior Product Marketing Manager @ Acquia Engaging and consistent brand and product content empowers consumers to make confident purchasing decisions – driving conversions, improving customer ... 3 weeks ago | 48 mins Why Return: The Surprising New Science of Win-Back Conversations Doug Hutton, SVP Products at B2B DecisionLabs Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to l... 2 months ago | 41 mins Data-Driven Marketing with a Human Touch Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK) Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketin... 2 months ago | 50 mins Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 2 months ago | 30 mins How to Unite Marketing & Sales for Explosive Revenue Growth ZoomInfo's Mitchell Hanson, Sr. Director of Demand Gen, Lauren McHugh Sr. Product Marketing Mgr Executing a holistic full-funnel marketing strategy begins with knowing who you are trying to reach and where they fit in the funnel. In order to do ... July 6, 2022 5:00pm Delighting Customers through Automation Greg Blausey, Senior Director, Salesforce | Joaquim Viella Gallart, Head of MarTech and Salesforce City National Bank | Many banks are embarking on or doubling down on ways to continue operating quickly, while ensuring costs don’t skyrocket to survive and thrive in a po... July 6, 2022 6:30am Load more
