Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Connecting the Dots: Using Data to Drive GTM Teams’ Impact Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still st... 7 days ago | 42 mins Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking | Ian Cook | Thea Haaland-Hawkings | Ben James | Sean MacKinnon Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... 7 days ago | 28 mins Opening Keynote by TechTarget's CEO Mike Cotoia Mike Cotoia, CEO, TechTarget Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light... 7 days ago | 17 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 7 days ago | 31 mins 5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics Byrony Seifert, SVP, Audience Operations, TechTarget Content creation, SEO, brand profiling, tone and message structure, authenticity, and compromise - we'll connect on all these topics and more in this ... 7 days ago | 17 mins Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking (Akamai Technologies), Ian Cook (Trend Micro), Ben James (TechTarget), and Sean MacKinnon (TechTarget) Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... June 21, 2023 11:00am Harnessing Content to Strengthen your Go-to-Market Lynsey Jenkins, Akamai Technologies | Jon Mycroft, TechTarget Content should be at the core of any marketer’s demand generation strategy. Yet, crafting an effective content strategy that actually drives deep enga... 7 days ago | 18 mins The Art of ABM Planning: Tapping into Intent and Technographics Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget) The terms “ABM” and “data-driven” are thrown around frequently in sales and marketing planning sessions – and for good reason. In today’s volatile eco... June 21, 2023 6:00pm How to drive sales efficiency and win more deals Jacob Hkeik, Head of Sales Cloud, Product Marketing, Salesforce APAC | Budi Santoso, Chief Experience Officer, Lion Parcel With evolving buyer expectations and economic uncertainty, customers are looking to reduce costs and increase productivity. Are you finding ways to d... 2 hours ago | 55 mins Embracing workflows for agile marketing Ancy Dow, Product Marketing at Airtable, and McKinsey leaders In order to efficiently deliver revenue in light of cost-cutting measures, marketing leaders are more hard-pressed than ever to improve their marketin... 7 hours ago | 30 mins Load more
