Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date High Impact Sales and Marketing Collaboration Samantha Stone, Founder & CMO, The Marketing Advisory Network It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at od... April 26, 2023 3:00pm Maximizing Marketing ROI with Derivative Content Kate Jacobsen, Manager, Marketing Programs (TechTarget), and Emily Falconer, Marketing Programs Manager (TechTarget) Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing hi... April 27, 2023 3:00pm Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 2 months ago | 51 mins Scaling Growth with Limited Marketing Resources Kate Jacobsen, Manager, Marketing Programs (TechTarget) Marketing organizations face overwhelming pressure to innovate and deliver scalable marketing campaigns that increase engagement and drive more revenu... 2 months ago | 40 mins 6 Ways to Improve AppSec Accountability Adrian Acuna, Senior Sales Engineer AppSec teams often struggle to keep up with the rapid code releases produced by DevOps teams. Testing falls behind as development speeds up. Since slo... 5 months ago | 41 mins See An ASOC Tool In Action Adrian Acuna, Senior Sales Engineer The right application security orchestration and correlation (ASOC) tool automates time-consuming application security workflows and makes software se... 3 months ago | 59 mins Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight, Melinda Marks, Dave Gruber, and Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 2 months ago | 33 mins The Survival Guide To Sales & Marketing AI Marge Breya, COO & CMO, Leadspace and Katie Linford, Principal Analyst, Forrester The use of AI can be scary for marketers. And some sales professionals don’t trust the leads that marketing sends over from AI-driven lead programs. B... 7 hours ago | 27 mins Breaking Down Organizational Silos With a Common Risk Language Guest: Dimitrios Stergiou, Director of Information Security, Wayflyer; Host: Megan Brown, Director of Int'l Sales, LogicGate Getting everyone on the same page about the risks your organization is facing is a crucial part of effectively managing organizational risk. Unfortuna... 6 hours ago | 25 mins Insights from a Strategic Partnership Michael Latchford (TechTarget), Mark Murphy (Cisco) & Samara Halterman (Pure Storage) As the saying goes “it takes a village” and this is applicable when examining a strategic partnership. Internal and external teams, strategies set, mi... 7 hours ago | 42 mins Load more
