Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Pipeline Acceleration at the Marketing + Sales Development Intersection Doug Olender (TechTarget), David Pitta (BrightTALK), and Tanya Dracolakis (BrightTALK) While marketing is charged with account and prospect engagement, sales development is running full speed with productivity and revenue intelligence pl... July 21, 2022 9:00pm Empowering Sales Through Intent Seth Marrs, Research Director at Forrester and David Pitta, CMO at BrightTALK Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table becau... July 21, 2022 4:00pm Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... July 21, 2022 5:00pm Connect Enablement & Intelligence to Deliver a Personalized Customer Experience Nick Thompson, Vice President of Product Marketing at Mediafly There is a lot of activity during the buying and selling process. Buyers do their own research by engaging content, competitors, their network, and mo... July 21, 2022 7:00pm Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI Scott Logan, SVP, Marketing, Kronologic ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about enga... July 21, 2022 8:00pm Five SOC Modernisation Stories: How Splunk customers have elevated their SOC Kirsty Paine, Ana Arruda, Le-Khanh Au, Lars Wittich, Drew Gibson, and Matthias Maier On average, organisations have more than 30 security solutions in place and continue to evaluate, acquire and implement more. Each solution produces a... July 12, 2022 12:00pm Practical Tips for Intent Marketing Ben Beeching, EMEA Marketing at MEGA International The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they ... 3 months ago | 55 mins Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 2 months ago | 30 mins Capitalizing on ABM Engagement: Measure Right, then Optimize Olivia Dassler - Director of Marketing Programs, BrightTALK The best marketers are adept at balancing the art and science of their craft. With any tactic or channel, it's critical to test, measure, and optimize... July 6, 2022 3:00pm Using Animation to Create Content Throughout the Sales Funnel Steve Madeja, Senior Producer, Creative Accounts (BrightTALK) Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at ev... July 7, 2022 3:00pm Load more
