Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Fuel Your GTM with Credible, Data-Driven Content John McKnight (Enterprise Strategy Group) and Kelley Damore (TechTarget) Your GTM’s competitive effectiveness depends on the insights you have for fuel. To better connect your solutions to real buyer needs ─ and do it in wa... September 28, 2022 12:00pm Data-Driven Marketing with a Human Touch Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK) Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketin... 3 months ago | 50 mins Augment Your Data-Driven Marketing Strategy Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK) As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to cr... 6 months ago | 41 mins CDPs Power the Journey That Drives Demand Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personali... 3 months ago | 39 mins Power Your Planning: Leverage Data to Make Marketing More Effective Christa Tuttle, Founder and CEO of Launch Marketing Today’s marketing and business landscape is filled with various social media platforms, content distribution channels, marketing automation tools, CRM... 7 months ago | 48 mins Let's Talk ContentOps: Evidence-Driven Content Strategy: Ask Us Anything Panelists: Cruce Saunders, Mirhonda Studevant, and Adrian Kingwell > Host: Rahel Anne Bailie Measuring success can be a real challenge for content teams, but with the right framework, it is possible to use data to optimize and improve the qual... 5 days ago | 60 mins Killer Paid Search Tactics That Every Marketer Needs to Know Blair Symes, Jessica Stein, Travis Reason Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, ... August 23, 2022 3:00pm A Future Powered By Knowledge Graphs Michael Iantosca, Senior Director, Content Platforms, Avalara Artificial intelligence, machine learning, dynamic personalization, and content-as-a-service don’t just happen. It’s architected. The next generation ... August 18, 2022 3:00pm How can Content Creation Drive Growth? Paul Bongers- VP of Strategy, Acrolinx Content is the most important way to reach and engage your customers. In order to cut through the competitive noise and really get through to your aud... August 24, 2022 4:00pm Automatically Generating AI-Driven Video Clips Guest: Chris Yeh > Hosts: Patrick Bosek and Scott Abel Chris Yeh on automatically identifying and creating topically relevant clips from long-form video and audio. Coffee & Content is brought to you by Th... October 6, 2022 3:00pm Load more
