Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date 5 Pitfalls and 5 Wins in Using Generative AI in Your Marketing Tactics Byrony Seifert, SVP, Audience Operations, TechTarget Content creation, SEO, brand profiling, tone and message structure, authenticity, and compromise - we'll connect on all these topics and more in this ... 4 days ago | 17 mins Connecting the Dots: Using Data to Drive GTM Teams’ Impact Tracey Filler-Bourke | Andy Patton | Laura Hansford | Jat Hayer Today’s tech B2B marketers and sellers have more data, channels and tools available at their fingertips than ever before. But GTM teams often still st... 5 days ago | 42 mins Supercharging ABM with the Right Data and Intelligence Jillian Coffin, SVP, Customer Strategy & Enablement, TechTarget To succeed in B2B marketing today requires a unique blend of expertise – equal parts creative strategist and data scientist. As buyer preferences cont... 5 days ago | 31 mins Opening Keynote by TechTarget's CEO Mike Cotoia Mike Cotoia, CEO, TechTarget Tune in for this informative keynote address from TechTarget's CEO Mike Cotoia. As an experienced leader in the B2B technology space, he'll shed light... 5 days ago | 17 mins Harnessing Content to Strengthen your Go-to-Market Lynsey Jenkins, Akamai Technologies | Jon Mycroft, TechTarget Content should be at the core of any marketer’s demand generation strategy. Yet, crafting an effective content strategy that actually drives deep enga... 5 days ago | 18 mins Leveraging Intent Data to Make Your Sales Game Stronger Jeff Hocking | Ian Cook | Thea Haaland-Hawkings | Ben James | Sean MacKinnon Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to... 5 days ago | 28 mins Going Vertical: Standing Up an Industry-specific ABM Play Brian Glynn, SVP, Healthcare, TechTarget and Shirley Golen, VP Global Public Sector Marketing, Amazon Web Services At a bare minimum, ABM has got to be about doing something different to a particular set of accounts than the approaches you’d typically implement whe... June 21, 2023 7:00pm Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm Simplified Multinational, Multi-Entity Financial Consolidation Scott Beaver, Product Marketing Manager, Oracle NetSuite | Theresa Robarge, Sales Consulting Manager, Oracle NetSuite Oracle NetSuite webinar: Simplified Multinational, Multi-Entity Financial Consolidation. Synchronize Data, Consolidate Results and Close Faster. Ope... June 6, 2023 6:00am Telco Market Trends and Key Cybersecurity Considerations Fortinet's Jonathan Nguyen-Duy, Ronen Shpirer, Pablo Molinero Telco Service Providers are at the center of today’s digital ecosystem and play a key role facilitating the exchange of the data and enabling the esse... June 6, 2023 9:00am Load more
