Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Strategies to Support Channel Marketing Programs in EMEA Vijay Mistry (ThousandEyes), Neil Langridge (e92Plus), Simon Quicke (TechTarget | MicroScope), Jimmy Lee (TechTarget) In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pi... 1 week ago | 61 mins Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm A Musicologist's Take on Better-Orchestrated Target Account Programs Mary Shea, PhD, Co-CEO (Mediafly) and John Steinert, CMO (TechTarget) By definition, ABM that doesn’t capture more revenue from target accounts doesn’t cut it. And, while there’s been a focus on increasing ABM’s marketin... June 21, 2023 2:00pm The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, VP, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... June 28, 2023 4:00pm Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 3 months ago | 59 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 3 months ago | 48 mins Ask Better Questions to Amp Up Your Personal Effectiveness Deb Calvert, People First Productivity Solutions There's a secret weapon you can bring to every conversation... a powerful tool that will make you more interesting, more engaging, and more effective.... 2 weeks ago | 47 mins Account-Based Marketing on Fire Mihir Nanavati, President, RollWorks | Erik Kostelnik, Postal, Founder/CEO In today’s complex B2B landscape, hypergrowth-focused marketing leaders rely on account-based marketing as a critical strategy to increase pipeline an... June 1, 2023 5:00pm Securing The Fort: How to master cyber incident response in a large company Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky In large companies, the sheer volume of information resources makes their attack surface significantly larger, compared to smaller businesses. Numerou... June 15, 2023 2:00pm Making Security Skills Stick – Findings from Ponemon Research Amy Severson, Security Innovation | Dr. Larry Ponemon, The Ponemon Institute As the notorious cybersecurity skills gap widens, organizations look for effective ways to up-level competency across diverse roles and abilities. How... May 30, 2023 5:00pm Load more
