Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Real Impact from Intent Data in 2023 Malachi Threadgill, Principal Analyst, Forrester Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economi... July 12, 2023 3:00pm Using Intent Data to Align to Today’s Tech Buyer Journey Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers cond... 4 months ago | 65 mins Data-Driven Sales Motions: Maximizing Every Touch Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-dri... 4 months ago | 59 mins Last-Mile Personalization: Intent Insights and Sales Outreach Renee Tily, Olivia Dassler and Brian Dowling of TechTarget It’s undeniable that Sales Development plays a crucial role in any B2B tech organization’s go-to-market strategy. Yet, how many of us really stop to t... 4 months ago | 47 mins Real Impact from Intent Data in 2023 Malachi Threadgill, Principal Analyst, Forrester Combined with over-arching trends towards digital, the events of the past few years have caused distinct shifts in buyer behavior. And now, as economi... 4 months ago | 45 mins Email Marketing’s Missing Link: Purchase Intent Data Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive be... 4 months ago | 48 mins APAC Intent Insights for Regional and Field Teams Jon Panker, Managing Director, APAC, TechTarget & Greg Wood, Sr. Director Marketing Asia Pacific and EMEA, SAS With so much data at our disposal it can be difficult to determine exactly what to action much less how to action it. In this webinar, we’ll take a lo... 4 months ago | 32 mins Leading Your Way to Better Demand Capture Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget Leads could be called “the original B2B intent data” and they’re certainly a first-party component of many good data-based strategies. At the same tim... 4 months ago | 59 mins Kubernetes Choice with Guard Rails - What it Means for your Business Darin Zook, Product Line Marketing Manager, VMware and Boskey Slava, Senior Tech Marketing Architect, VMware Continuous innovation and agility are two of the major benefits of containerized application development. However, containerization and Kubernetes inc... 2 days ago | 57 mins Do More with Less! Best Practices for QA Teams During Downturns Jonathon Wright - Chief EVG Officer, Autumn Ciliberto – CX & Account Director , Ethan Chung – Solutions Engineering Manager What do you do when your workload keeps increasing but your organisation is on cost savings mode? During Downturn periods, lots of companies tend to b... 2 days ago | 41 mins Load more
