Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Thinking Beyond Ransomware – It’s Not All About the Bitcoin John Checco, Resident CISO, Proofpoint; Martin Raymond Okumu, CIO CCSF -SFSD-SO; Alex Holden, CISO; Brandon Dunlap, Moderator Ransomware attacks not only hit companies financially, but can impact their data, access and operations. And it has a ripple effect as we’ve seen disr... 7 days ago | 57 mins The MQL is Dead: Why and How to Focus on Buying Groups Terry Flaherty, Principal Analyst (Forrester) Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center ... September 29, 2022 1:00pm Refining Your Focus: Your ICP, Hybrid ABM and Intent Adam Davis, Senior Director, Brand Solutions and Garrett Mann, Senior Director, Corporate Communications (TechTarget) As ABM matures, most B2B GTM teams are looking to apply the thinking more broadly across their practices and at greater scale. Likewise, while many pr... September 29, 2022 11:00am Building an Unstoppable Mindset Stijn Stabel, CTO Carrefour, Belgium and Raymond Huner, Senior Regional Sales Director, Freshworks Stijn shares his insights and perspectives on what it takes to be a forward-thinking leader in Business and IT. Drawing on his experience of competin... 3 months ago | 18 mins Engaging With Increasingly Larger and Fragmented Buying Centers Winfried Schultz, EMEA VP Marketing at Teradata Why the real challenge is not the selling, but the buying. And what marketing can do. -Traditional B2B technology marketing makes it harder to sell a... 3 months ago | 30 mins Data-Driven Marketing with a Human Touch Olivia Dassler, Director of Marketing Programs, and Alex Stern, Marketing Programs Manager (BrightTALK) Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketin... 3 months ago | 50 mins Why Creativity in Business Needs a Rebrand Paul Spiers, Founder & Host at The New P&L – Principles & Leadership in Business Podcast & Brand Purpose Institute There’s an irony at the heart of many businesses – owners, leaders and management teams constantly call for greater creative thinking from their emplo... 7 months ago | 41 mins Step 1 For A Website Relaunch: Don't Build a Website Ron Northcutt, Acquia; Tim Lehnen, Drupal Association; Martin Anderson-Clutz Senior Solutions Architect, Northern Commerce To keep up with technology and search engine algorithms, most organizations need to redesign their websites every 18 months to 2 years. But as consume... 8 months ago | 59 mins Data Mesh: Why Federal Agencies Should Be Early Adopters Cindy Walker, VP, Data Management & Analytics CoE Lead, Octo | Rohini Krishnapura, Senior Technical Product Manager, AWS The promise of data mesh for Federal government organizations is significant, and most stand to benefit from pivoting from their current approach to a... August 18, 2022 3:00pm The MITRE ATT&CK Framework and SOAR: Better Together Jon Oltsik, Enterprise Strategy Group and Karl Klaessig, ServiceNow Enterprises are enthusiastic about the MITRE ATT&CK Framework, a behavioral-based threat model, and how it can help enable thinking “like the enemy”—s... August 18, 2022 4:00pm Load more
