Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting d... 1 day ago | 48 mins The Importance of Switching to a First-Party Data Strategy Ted Sfikas, Regional RVP, Solutions Consulting, Americas, Tealium Your CDP Preparation Masterclass Series Ep 2 With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles... 6 days ago | 33 mins State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023 Sridhar Hariharasubramanian, Salesforce India | Deepa Krishnan, Tata Starbucks Pvt. Ltd. Salesforce Research surveyed 6,000 marketing leaders around the world, including from India, to learn the trends and challenges shaping the marketing ... 1 week ago | 61 mins Leveraging the Power of First-Party Data to Create Powerful FinServ Experiences Matt Parisi, Director of Product Marketing, Tealium Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when t... 1 month ago | 30 mins How PMC Launched a First Party Data Strategy: Why, What and What's Next Brett Goverman, Assoc. VP of Data Strategy - PMC | Matt Knapp, Director of Data - PMC | Eugene Saburi, CBO - Treasure Data With an uncertain future for third party cookies, the Technology group at PMC (Penske Media Corporation) set out to build a first party data strategy... 6 months ago | 28 mins Supercharging B2B CX with a First Party Data Strategy Matt Parisi, Director of Product Marketing at Tealium Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when t... 8 months ago | 35 mins Third-party cookies will be gone before you know it. Are you ready? Adam Davis - Sr. Director, Brand Solutions at TechTarget Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the loss of audience targeting and activit... 1 year ago | 47 mins How a CDP Resolves 3 Top Customer Data Challenges * Siva G Subramanian, Global Head of Data & Analytics, Searce * Rajdip Chaudhuri, Sr. Partner Solution Architect, AWS Fragmented omnichannel experiences, quick changes in consumer behavior, the sunsetting of third-party cookies, and Mail Privacy Protection all conspir... 3 months ago | 36 mins How to Maximize Returns on Conversions Data with a First-Party Data Strategy Jenna Fair, Partner Development Sr. Director - Technology, Tealium As the industry moves more towards a privacy-centric world, Tealium continues to build on our leadership position in the market to guide our customers... 7 months ago | 17 mins How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies Chris Slovak, VP of Global Solutions Consulting, Tealium The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution t... 2 years ago | 30 mins Load more
