Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Building Consumer Trust and Personalization with First-Party Data Rahul Khosla, Caitlyn Sullivan, Brett Eckrich From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, companies ar... October 19, 2021 5:00pm That's the way the cookie crumbles: death of the third party cookie David Morris (Tealium), Dr. Jochen Toepfer (Acxiom) Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Faceboo... October 21, 2021 10:00am Third-party cookies will be gone before you know it. Are you ready? Adam Davis - Sr. Director, Brand Solutions at TechTarget Google has pushed out the removal of third-party cookies in Chrome until 2023. However, you’re still facing the loss of audience targeting and activit... November 2, 2021 3:00pm Dude, What About My DMP? Thinking About Data Post Third-Party Cookie Jamie Wells, Director of Solutions Consulting, and Matt Parisi, Director of Product Marketing, Tealium So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If y... October 28, 2021 5:00pm Wie Sie auch ohne 3rd-Party-Cookies Ihre Kunden ansprechen können Achim Schlosser, CTO & Vorstand, netID; Robin Geier, EMEA Lead Business Value & Strategy, Tealium 1st-Party-Daten: Wie Sie auch ohne 3rd-Party-Cookies Ihre Kunden ansprechen können Third-Party-Cookies verlieren für das Digitale Marketing an Releva... November 4, 2021 9:00am The Cookie Apocalypse - is this the end of the Marketers world too? Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future. You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. ... October 25, 2021 9:00am Webinar: Personalisation & Privacy – A Third-Party Cookies Replacement Game Plan DMA, OneTrust, People's Postcode Lottery, Experian Sponsored by OneTrust PreferenceChoice, this webinar on Tuesday 14 September will provide expert insights about building trust with consumers around f... 1 month ago | 63 mins How AdTech firms are riding the digital revolution with data analytics Tony Baer, Principal, dbInsight LLC, and Jeremiah Morrow, Senior Industry Product Marketing Manager, Vertica Digital advertising is in a state of significant disruption. As awareness of data privacy among the public has grown, so have measures to reign in dat... 1 week ago | 49 mins How Advertisers Need to Prepare for Life After the Third-Party Cookie in 2023 Jacob Spencer, Director of Product Marketing, Tealium 2023 and a world without third-party cookies will be here before we know it so it's crucial advertisers and digital marketers pivot and prepare now to... 1 month ago | 48 mins Building Consumer Trust and Personalization with First-Party Data Rahul Khosla, Caitlyn Sullivan, Brett Eckrich From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, companies ar... 4 weeks ago | 36 mins The Cookie Apocalypse - is this the end of the Marketers world too? Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future. You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. ... 2 weeks ago | 57 mins A cookieless future is coming...are you ready? Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has ... 3 weeks ago | 47 mins Life Beyond the Third-Party Cookie with Privacy-Centric Advertising Namrata Chakrabarti, Google; Patric Hanke, Google; David Morris, Tealium; David Nisbet, Tealium We all know advertising is powered by data, but both the ads and data ecosystem are undergoing major privacy and technology changes. So what does pers... 2 months ago | 44 mins The APAC Marketers’ Roadmap To Success In The Cookieless Future Beth Adams, Managing Director, Marketing Technology VMLY&R and Cameron Strachan, Marketing Cloud Director APJ Acquia This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google’s re... November 12, 2021 1:00am Google + Tealium: How to Pave a Path to Privacy-Centric Advertising Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead... 4 weeks ago | 47 mins How publishers can drive revenue despite changes to privacy, Google and iOS Mike Brooks, Weatherbug + Brandon Badger, Hannah Garcia and Matt Dimond from Upland Software Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their ... 2 months ago | 54 mins Und tschüss: Warum das Ende der Third-Party-Cookies gar nicht so schlimm ist Anna Lena Schenk, Semasio; Sascha Becker, Future Marketing GmbH; Robin Geier, Tealium Der Verlust von Third-Party Cookies, die Einführung von iOS 14 und die daraus entstehenden Konsequenzen wurden in Webinaren und auf Panels oft beklagt... 4 months ago | 62 mins Future-Proofing Your Business In a World Without Cookies and IDFA Lauren Fisher, Stuart Schneiderman, Jeffrey Ralls More than half of US advertisers we polled in December 2020 said they believed Chrome’s phaseout of third-party cookies and Apple’s restricted use of ... 2 months ago | 43 mins A cookieless future is coming...are you ready? Tom Bianchi, VP EMEA Marketing and Alan Botwright, Master Solutions Architect, Acquia Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has ... November 18, 2021 11:00am Future-Proofing Your Business In a World Without Cookies and IDFA Lauren Fisher, Advertiser Perceptions; Stuart Schneiderman, Advertiser Perceptions; Jeffrey Ralls, Treasure Data More than half of US advertisers we polled in December 2020 said they believed Chrome’s phaseout of third-party cookies and Apple’s restricted use of ... 2 months ago | 43 mins Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting d... 1 month ago | 48 mins Webinar: The End of Third-Party Cookies - What's Next? OneTrust PreferenceChoice, DMA Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers? Tune in to hear from OneTrust Prefere... 5 months ago | 56 mins The Cookie Apocalypse - is this the end of the Marketers world too? Join experts from Acquia, VMLY&R, and Forrester for your marketers’ roadmap to success in a cookieless future. You may have enjoyed a little (or a lot) of lockdown baking over the last 18 months, but in the tech world the relevance of cookies has long expired. ... 2 months ago | 57 mins Google + Tealium: How to Pave a Path to Privacy-Centric Advertising Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead... 2 months ago | 47 mins Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting d... 2 months ago | 48 mins Load more
