Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Growing as a Challenger Brand in a Hot Security Market John Steinert, CMO at TechTarget | Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing o... 4 weeks ago | 51 mins Taming digital chaos with a single dashboard David Warren, Head of Solution Engineering @ Acquia & Denis Vincent, Practice Director @ Wipro Websites, portals, landing pages, more websites…today, marketers are tasked with managing so many digital assets using so many different tools, the re... 6 months ago | 46 mins How to simplify your reporting with a single dashboard David Warren, Head of Solution Engineering @ Acquia & Denis Vincent, Practice Director @ Wipro Websites, portals, landing pages, more websites…today, marketers are tasked with managing so many digital assets using so many different tools, the re... 5 months ago | 46 mins Sustaining ABM Success: Balancing Scale and Customization Olivia Dassler - Director of Marketing Programs, BrightTALK Once comfortable with the process of planning and executing an ABM webinar program, you might be wondering where to go next. As with most established ... 19 hours ago | 51 mins Accelerating Strategic Account Revenue with Intent Data Nancy Nardin, Leading Sales Technology Expert and John Steinert, CMO at TechTarget Beyond planning and execution, strategic account teams are becoming more adaptive to their accounts and markets. They’re taking advantage of new data ... 2 weeks ago | 39 mins Pipeline Acceleration at the Marketing + Sales Development Intersection Doug Olender (TechTarget), David Pitta (BrightTALK), and Tanya Dracolakis (BrightTALK) While marketing is charged with account and prospect engagement, sales development is running full speed with productivity and revenue intelligence pl... 4 weeks ago | 48 mins Capitalizing on ABM Engagement: Measure Right, then Optimize Olivia Dassler - Director of Marketing Programs, BrightTALK The best marketers are adept at balancing the art and science of their craft. With any tactic or channel, it's critical to test, measure, and optimize... 1 month ago | 61 mins App Campaigns After SKAdNetwork: Best Practices from AppsFlyer & Twitter Vivek Kumar & Bobby McFarland UA managers have long struggled to obtain sufficient data to optimize campaigns on the fly. In the past, the average advertiser would wait 30 days or ... 6 months ago | 31 mins Gearing Up for Sustainability: Circularity & Metrics Fahmida Bangert, ITRENEW | Kari Lio, MICROSOFT | Jordan Tse, FACEBOOK | John Miranda, INTEL Technology leaders in the OCP community are committing to a series of net zero carbon goals, and the panel will discuss the emerging work to integrate... 8 months ago | 47 mins Maximizing Marketing Impact: Great Content Combined with Great Distribution Rebecca Kitchens, Executive Vice President and Publisher, TechTarget Hyper competitive markets mean that your marketing’s competing on many fronts at the same time. Add in the channel crowding of the last two years and ... 3 months ago | 62 mins Load more
