Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Build a Better Webinar: Pre-Recording Segments Kate Jacobsen, Manager, Marketing Programs (TechTarget) Webinars enable you to reach a wide audience, build thought leadership, and deliver content in engaging ways. Creating a pre-recorded version of a web... 3 days ago | 39 mins Better Webinars. Better Engagement. Better ABM. David Edwards, Sr Director, Product Mgmt & Marketing, BrightTALK & Olivia Dassler, Sr Director Marketing Programs, BrightTALK Successful ABM programs require thoughtful planning every step of the way. From collaborating with Sales on account selection to establishing the righ... June 21, 2023 3:00pm Build a Better Webinar: Developing a Series David Edwards, Senior Director, Product Management and Marketing (BrightTALK) Webinars are incredibly powerful tools for B2B marketers, but sometimes a single webinar isn’t enough to sufficiently cover your chosen topic. And, if... July 13, 2023 3:00pm Marketing Fails and Fixes: Content for Lead Generation Alicia Borchardt, Kate Jacobsen, Ryan Bell (TechTarget) Wondering if your content is hitting the mark with your audience? Or maybe you have a feeling that there’s some room for improvement. Join us for our ... 3 weeks ago | 51 mins Maximizing Marketing ROI with Derivative Content Kate Jacobsen, Manager, Marketing Programs (TechTarget), and Emily Falconer, Marketing Programs Manager (TechTarget) Getting the most out of content is crucial for marketing organizations to deliver the most value to their audience. But generating and distributing hi... 1 month ago | 34 mins Using Audience Insights to Drive Value at Scale Kate Jacobsen, Manager of Marketing Programs, and Olivia Dassler, Director of Marketing Programs (BrightTALK) Buyer behavior has evolved rapidly in the last decade. B2B buyers have embraced video-based content consumption in recent years and the emergence of n... 4 months ago | 51 mins A Roadmap to Authentic B2B Webinar Content Olivia Dassler, Fiona O'Connor, and Mike Marsdale (TechTarget) In today’s largely digital buying environment, webinars provide the opportunity to engage your audience, create valuable content, and reach new prospe... 3 months ago | 64 mins Video Tech Stack 101: From Planning to Implementation Sashindar Rajasekaran, Product Marketing, Enterprise partnerships and solutions With the rapid increase in video consumption worldwide, companies are turning to video to enhance their customer experience. From live sports streami... 4 days ago | 27 mins Get Started with AI Targeting for Sales and Marketing Felix Serna, VP Growth Marketing, Leadspace Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline... May 31, 2023 5:00pm How to Optimize On-Demand Food Delivery in a Digital World Elon Weiss, Senior Product Manager at Favor Delivery The world is more digital than ever before, and with the influx and prevalence of on-demand food and delivery platforms, total revenue for the industr... June 7, 2023 5:00pm Load more
