Search results Search for: Search Refine your results by duration: Any Under 5 mins Under 20 mins Over 20 mins Sort by: Relevance Views Date Empowering Sales Through Intent Seth Marrs, Principal Analyst at Forrester and David Pitta, CMO at BrightTALK Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table becau... 3 weeks ago | 42 mins Multi-Threading: How Sales Acts on Buying Teams John Steinert, CMO, Christina Stone, Enterprise Account Director and Rich Stone, VP of Sales (TechTarget) Recently there’s been a lot of discussion in ABM and demand gen circles about buying teams – particularly around how to identify, engage and help brin... September 29, 2022 2:00pm Last-Mile Personalization: Intent Insights and Sales Outreach David Pitta, VP Customer Enablement & Solutions Advisory and Brian Dowling, Vice President, Inside Sales (TechTarget) Everyone knows how important Sales Development is to hitting their numbers, (especially when a pandemic makes us all have to get good at “digital”)! Y... September 27, 2022 2:00pm Connect Enablement & Intelligence to Deliver a Personalized Customer Experience Nick Thompson, Vice President of Product Marketing at Mediafly There is a lot of activity during the buying and selling process. Buyers do their own research by engaging content, competitors, their network, and mo... 3 weeks ago | 21 mins Accelerate Pipeline with the Fastest Path to Revenue Mariana Prado Cogan, CMO at People.ai Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buy... 3 weeks ago | 29 mins Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI Scott Logan, SVP, Marketing, Kronologic ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about enga... 3 weeks ago | 20 mins Building Demand Gen Is Still A People Business Nate Spurgess, Demand Marketing Manager (Service Express) and John Steinert, CMO (TechTarget) Join us as John Steinert, TechTarget CMO, and Nate Spurgess, the Demand Marketing Manager at Service Express, discuss the evolution of Service Express... September 27, 2022 5:00pm Modern Demand Strategies for Maximizing Opportunities in Today's Market David Pitta (TechTarget), Sarah McConnell (Qualified), Tyler Lessard (Vidyard) and Sara Ramlo Larsen (Wolters Kluwer Health) Modern B2B marketing and sales teams face more pressure than ever before to drive true buyer engagement and maximize revenue opportunities. To drive t... September 29, 2022 5:00pm Accelerating Trusted Business Outcomes with EIH and Semarchy xDM Scott Moore, Director of Pre-Sales & Consulting at Semarchy and Tera Chung, VP of Technical Sales Engineer at MIT Winning enterprises need a data ecosystem that exposes all their data, makes it trusted, applies machine learning, and eventually lets it self-learn a... 13 hours ago | 57 mins Content That Connects: Buyer-Centric Storytelling That Builds Credibility John McKnight (ESG), Melinda Marks (ESG), Dave Gruber (ESG), Christophe Bertrand (ESG) Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers ... 15 hours ago | 33 mins Load more
