Without question, one of the top beneficiaries of the big data boom has been marketing intelligence. From industry mapping to customer and competitor intelligence, data has filled in the gaps that had previously made it difficult to explain marketing decision-making. This summit will look at the technologies, the metrics and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.
With more pressure than ever to evolve and innovate,
it's imperative for marketers to stay current on the
newest industry trends in order to efficiently transform
the bottom line. Join the CMO roundtables and hear
from influencers as they dissect everything from
content strategy and lead generation, to which KPI's
Learn about the key issues you need to review and manage for online commercial success in 2013. In this summit, Smart Insights Expert commentators who are digital marketing specialists will review the key questions to ask to make the most of the opportunities available from integrating digital channels into marketing activities/campaigns. The key challenges and opportunities to manage will include digital strategy, content marketing, website and mobile conversion rate optimisation plus driving reach and sales through channels including SEO, Paid Search, social media and Email marketing.
Marketers are realizing the importance of their advocates. From happy customers to happy employees, your advocates have the power to shape your brand and impact your bottom line. Join this summit to hear industry leaders share tips on launching your own program, growing your advocate base and game changers that will help you make an impact.