Happy customers tend to be loyal customers, rewarding companies with their continued business. And when they fall in love with you, they become brand advocates. At NICE, we believe love is kindled with listening, blossoms with understanding, and thrives with care. We’re delighted to introduce our webinar series, which will demonstrate how you can grow customer love stories in your organization. Register for this webinar today, and learn how we can help make your customers fall in love with you.Read more >
Are you jealous of other sales leaders' dashboards? Nothing's more frustrating than lacking insight on your sales data, so breakup with bad reports and make a dashboard deserving of your love!
Hannah Butcher (Director, Sales Operations) will guide us through some metrics every sales leader should have to gain insight, catch problems, and maximize growth. Q&A for live attendees is included.
Every company wants a modern, easy-to-use Service Portal. Using ServiceNow, companies can offer the same kind of internal support and portal experiences that users would get as consumers.
Acorio experts will showcase how your company can deploy modern web technologies (including mobile) to streamline your internal IT portals, to create an IT interface your employees will use and love.
At the end of this webinar, you will know how to:
Use design to improve Portal Adoption
Create an Amazon-like experience in your Service Portal
Ensure your website can pass a blink test?
Streamlining your site design and navigation to meet individual user needs
Deploy five psychological tricks to improve engagement
Windows Server 2016 is packed with capabilities, and after a year of discussions with customers at Microsoft Technology Centers across the US, we've got our finger on the pulse of which features resonate best. In this webcast, you'll learn about the top reasons to love Windows Server 2016, including virtualization, storage, networking, management, and more. We'll focus on the unifying theme of security, while highlighting some game-changing capabilities that finally enable the protection of workloads, even from the administrator.
Join this webcast to learn about:
Top 10 standout features of Windows Server 2016, according to our customers
Comparison between Windows Server 2016 Datacenter edition versus Standard edition
Details on an important licensing update on processor-based to core-based
Do you want to fuel the love of Chef at your company but don’t know how to get started? In this webinar, speakers from Chef and Adobe will have a live discussion on techniques for engaging your co-workers, sharing knowledge about Chef, and putting together a terrific party. We’ll talk about:
- Forming a permanent community inside your company
- Organizing tech days within the company
- Identifying and inviting guest speakers
- Explaining Chef to newbies
- Sharing knowledge across the company
- Getting distributed teams to participate
There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.
Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.
Marylou Tyler (Best-selling author of Predictable Revenue & Predictable Prospecting) shares 5 powerful top-of-funnel activity metrics that are simple to implement & focus your efforts for creating sales opportunities. Consistently & predictably.Read more >
Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead.
If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip.
You will learn:
- How to optimize your content to attract and convert the right people
- When and how to gate content without turning your audience off
- How to analyze your existing campaigns and dump the ones that aren't driving results
Many believe an IT service catalog is a vital element of a successful service management strategy, representing the capabilities and image of the IT organization. There’s no lack of seemingly sound advice. Then why is it the catalog is all too often where the service experience begins and ends, badly for the customer? What is the secret to a well-designed service catalog? Does it really require you to define your services at the outset? What is the customer’s role in a design?
In this presentation we shall explore how successful service businesses approach designing a service catalog customer love to use, including:
The 5 common mistakes with traditional IT service catalogs initiatives;
The role of a catalog in the customer’s service experience;
The relationship between a service portal, knowledge base, fulfillment process, and the catalog.
One of the biggest issues facing organizations today is extracting intelligence from data residing in multiple silos across the datacenter. HPE Vertica 8 provides organizations with a unique, analyze-in-place, unified architecture that enables businesses to continually gain intelligence from their information, wherever it lives. HPE Vertica 8 also includes core data movement and orchestration enhancements, resulting in up to 700 percent faster data loading for hundreds of thousands of columns, simplified data loading from Amazon S3, and comprehensive visual monitoring of Apache Kafka data streams. With this webinar we will have key individuals from HPE Vertica team to deep-dive into the latest innovations included as part of HPE Vertica 8 release.Read more >
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
There is no such thing as a "secure" system - we do our level best to design them as well as we can, to put controls and measures in place - but, at the end of the day, things can and do go awry. Today we are going to talk about Forensics, and how it is the opposite side of the coin from security. What can we do in advance to aid in forensic investigation? What do we do at the point of a compromise to allow us to preserve as much evidence as is possible? And, ultimately, how to we take a forensic analysis and learn from it to create a better system the next time?Read more >
Look at brand guidelines for most technology companies, and you’ll probably find a page or two about voice. It will include traits like human, friendly, honest, innovative, and trustworthy. But let’s face it, when is the last time you described a person as “human and innovative?” Like every person, your business is unique. How can you prove to customers that you're not a robot if you sound like every other beep and boop out there?
Join me, Scott Abel, The Content Wrangler, and my two special guests for this free one-hour webinar. My guests will be Sarah Smart, Senior Content Designer at Intuit, and Ryan Zurowski, Content Design Manager at Intuit, who will talk about developing a brand voice-and-tone strategy that reflects your company’s unique values and personality. They will help you define who you are and how you want to sound, and to develop a playbook that will help everyone who creates content for your business—from copywriters and designers to marketers and business partners. Best of all, you will learn how to improve the customer experience by making people feel something when they interact with you.
At the end of hour, you should understand voice and tone, why they’re important, and how they’ll help improve your customer experience. You'll have a blueprint for developing guidelines that engage your customers and rally your organization, and you'll know how to teach the guidelines to everyone in your organization—whether it's a team of ten or ten thousand.
Every writer comes to the keyboard with a unique set of skills, experiences, and biases – how do you align teams of writers so that you speak with one voice – a clear, concise, compelling voice? Acrolinx content optimization software can help. It works within the authoring tools your writers love, and it guides them to follow your standards for style, tone of voice, terminology, spelling, and grammar. Join Scott Abel, The Content Wrangler, and PG Bartlett, SVP of Product Marketing for Acrolinx, for this free, one-hour presentation, and learn what Acrolinx can do for you and see Acrolinx in action and learn how to set it up, and how writers work within it.
As Acrolinx’s SVP of Product Marketing, PG Bartlett brings eighteen years of experience helping companies use technology to improve how they communicate. PG entered this market in 1994 when he became Arbortext’s head of product strategy, product management, and marketing. In 2007, two years after Arbortext was acquired by PTC, PG left to go to Quark as part of their new executive team. At the beginning of 2012, PG joined Acrolinx because he wanted to be part of a group that loves helping their customers create great language.
Join experts from Storage Switzerland, IBM and Atlantis Computing in this live webinar as they show you how to overcome the four most common obstacles to VDI designs so that users can love their virtual desktops while you dramatically reduce the cost. You will walk away with a strategy to deliver a MacBook Air type of performance at a Chromebook price.Read more >
We live in a digitally driven world. And while the direct interactions consumers have with brands has become as easy as clicking a "like" button or pinning an image, what drives passionate advocacy continues to rest squarely on your brand’s shoulders. Understanding how people see your brand around the world is critical in driving real business value. These insights allow top brands to empower their audience and gain genuine, organic word-of-mouth, which directly translates into increased relevance and financial value. Knowing where you stand could make the difference between continued global expansion and closing up shop.
Join Scott Abel, The Content Wrangler, Michele Westphall, Associate Producer of the Brand2Global Conference, and Alex Hunter, Former Head of Digital Marketing at Virgin Group for this free webinar. Our guests will talk about how some of today’s global brands are building passionate followings by leveraging the digital world in which we live and creating strong brand cultures.
You’ll hear about what matters most when building a global brand, why you need a global brand strategy that takes into account local needs, and how to empower your employees and customers as brand co-creators in this digital world. Don’t miss this exciting event, brought to you by your friends at the Brand2Global Conference.
We all know that when sales and marketing are in sync, deals close faster and revenues soar. The research tells us it’s true. Our gut tells us it’s true. But putting ideas into action isn’t always so easy. Marketing often lacks perspective on what’s really going on in the field, and how to best influence organizational change. So, we’re calling in an expert to give you insight into what it’s like to “bleed sales.”
Join Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce — and self-proclaimed “recovering sales rep” — as she discusses current trends in B2B marketing, and shares her perspective on how to build better marketing-sales relationships. In this webinar, you’ll learn:
- How to translate current buying trends into actionable playbooks
- Why your sales training isn’t sticking
- Why sales and marketing alignment is more important now than ever before
We know that contention between Sales and Marketing organizations impacts both top and bottom lines – and can lead to significant lost revenue potential and productivity issues in both organizations. With contributors and teams that speak very different languages, coming from different cultures, you need more than technology, tools, and automation to close those gaps.
There’s hard work required here for both Sales and Marketing organizations. At the leadership and operational level. And no roadmap to get that done.
The TAS Group is working every day to solve this issue. Maureen & Matt will share how they're working to increase understanding, awareness, and value between leadership and operational levels in order to optimize revenue from New & Base. It's challenging but do-able and worth it.
At Love Will Keep Us Together (Revenue Love, that is), you'll learn:
· Their strategies & cadence for staying connected
· Finding Comfort with Friction
· Enabling Marketers to be more responsive
· Listening, T&Is, Sales Kickoffs, participating on calls, ride-alongs
· How Sales is feeding back into marketing on issues targets care the most about