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    • How to Build a Service Catalog Customers Love How to Build a Service Catalog Customers Love Ian M. Clayton, USMBOK Recorded: Feb 20 2015 7:00 pm UTC 45 mins
    • Many believe an IT service catalog is a vital element of a successful service management strategy, representing the capabilities and image of the IT organization. There’s no lack of seemingly sound advice. Then why is it the catalog is all too often where the service experience begins and ends, badly for the customer? What is the secret to a well-designed service catalog? Does it really require you to define your services at the outset? What is the customer’s role in a design?

      In this presentation we shall explore how successful service businesses approach designing a service catalog customer love to use, including:

       The 5 common mistakes with traditional IT service catalogs initiatives;
       The role of a catalog in the customer’s service experience;
       The relationship between a service portal, knowledge base, fulfillment process, and the catalog.

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    • How to Create Content Your Audience Loves How to Create Content Your Audience Loves PG Bartlett, SVP of Product Marketing, Acrolinx Recorded: Dec 11 2014 6:00 pm UTC 60 mins
    • Every writer comes to the keyboard with a unique set of skills, experiences, and biases – how do you align teams of writers so that you speak with one voice – a clear, concise, compelling voice? Acrolinx content optimization software can help. It works within the authoring tools your writers love, and it guides them to follow your standards for style, tone of voice, terminology, spelling, and grammar. Join Scott Abel, The Content Wrangler, and PG Bartlett, SVP of Product Marketing for Acrolinx, for this free, one-hour presentation, and learn what Acrolinx can do for you and see Acrolinx in action and learn how to set it up, and how writers work within it.

      As Acrolinx’s SVP of Product Marketing, PG Bartlett brings eighteen years of experience helping companies use technology to improve how they communicate. PG entered this market in 1994 when he became Arbortext’s head of product strategy, product management, and marketing. In 2007, two years after Arbortext was acquired by PTC, PG left to go to Quark as part of their new executive team. At the beginning of 2012, PG joined Acrolinx because he wanted to be part of a group that loves helping their customers create great language.

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    • Love Will Keep Us Together (Revenue Love, that is) Love Will Keep Us Together (Revenue Love, that is) Maureen Blandford, CMO, the TAS Group, Matt Close, EVP Sales. the TAS Group Recorded: Jun 18 2014 2:00 pm UTC 45 mins
    • We know that contention between Sales and Marketing organizations impacts both top and bottom lines – and can lead to significant lost revenue potential and productivity issues in both organizations. With contributors and teams that speak very different languages, coming from different cultures, you need more than technology, tools, and automation to close those gaps.

      There’s hard work required here for both Sales and Marketing organizations. At the leadership and operational level. And no roadmap to get that done.

      The TAS Group is working every day to solve this issue. Maureen & Matt will share how they're working to increase understanding, awareness, and value between leadership and operational levels in order to optimize revenue from New & Base. It's challenging but do-able and worth it.

      At Love Will Keep Us Together (Revenue Love, that is), you'll learn:

      · Their strategies & cadence for staying connected
      · Finding Comfort with Friction
      · Enabling Marketers to be more responsive
      · Listening, T&Is, Sales Kickoffs, participating on calls, ride-alongs
      · How Sales is feeding back into marketing on issues targets care the most about

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    • Love the Bus 2011 — Making it Work for You Love the Bus 2011 — Making it Work for You The American School Bus Council Recorded: Jan 26 2011 4:00 pm UTC 59 mins
    • Do you love the bus? Of course you do! But do you know how to set up a "Love the Bus" event for 2011? Are you ready to get the word out to your community AND encourage parents, teachers and school administrators to celebrate "Love the Bus?" This STN webcast will give you the ideas, tools and motivation needed to get an event going in your area. "Love the Bus 2011" is your chance to help create a local education campaign designed to raise awareness about school transportation and an opportunity to thank the hundreds of thousand of people who make the ride to school safe for more than 25 million school children daily. Join us and learn how to make "Love the Bus 2011" work for you!

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    • Mobile Security You Need with BYOD Your Employees Love Mobile Security You Need with BYOD Your Employees Love Carlos Montero-Luque, Chief Technology Officer at Apperian Recorded: Aug 5 2014 4:00 pm UTC 32 mins
    • Gartner predicts that by 2017 more than 50% of companies will have implemented a BYOD (bring your own device) program. Whether you already have BYOD, or are planning for your BYOD future, security is likely one of your top concerns. Fortunately, when done right BYOD can increase employee productivity and workforce satisfaction while maintaining the security you need.

      Unfortunately, many companies often struggle by implementing BYOD policies that are too intrusive to end-user’s personal devices. The business results and security benefits are lost altogether.

      In this webinar you will learn how focusing on business apps and data can drive the mobile security you need with the BYOD your employees love.

      Carlos Montero-Luque, Chief Technology Officer at Apperian will reveal:

      • Why focusing on the true end-point of mobility, the apps and data, is the best approach to create a secure BYOD environment
      • How a zero-touch, non-intrusive BYOD security approach increases employee productivity
      • What practical steps you can take to simplify the complexity of supporting multiple devices, operating systems, and contingent workforce BYOD environments.

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    • Strategies for Producing Membrane Proteins in E. coli vs. Yeast Strategies for Producing Membrane Proteins in E. coli vs. Yeast Dr. James Love, New York Consortium on Membrane Protein Structure, and Mark Dumont, University of Rochester Medical Center Recorded: Mar 16 2011 4:30 pm UTC 76 mins
    • How do you deal with commonly encountered problems and bottlenecks that occur when trying to express and purify membrane proteins (MPs) for structural biology? Current Protocols (www.currentprotocols.com) and The Protein Society (www.proteinsociety.org) are pleased to present a free 1-hour webinar by two leaders in MP production: James Love, Head of Research for the New York Consortium on Membrane Protein Structure, will speak on challenges and solutions for working with MPs in E. coli, and Mark Dumont from the will discuss the same topics for yeast systems. Plus, Drs. Love and Dumont will answer your questions live!

      Topics:
      - Advantages and disadvantages of yeast and E. coli expression systems
      - Rapid high-throughput cloning, expression and purification procedures
      - Vectors and tags
      - Maximizing expression levels
      - Cell lysis
      - Protein stability and minimizing proteolysis
      - Detergent selection

      James Love is Head of Research for The New York Consortium on Membrane Protein Structure (NYCOMPS), one of nine specialized centers focusing on MPs as part of the Protein Structure Initiative: Biology. Dr Love has published on high-throughput methodologies developed specifically for integral MPs, which have been used to process more than 5,000 membrane proteins. With this work, NYCOMPS has solved many exciting membrane protein structures.

      Mark Dumont is a Professor of Biochemistry and Biophysics at the University of Rochester Medical School. One of the Principal Investigators of the Membrane Protein Structural Biology Consortium, he has been involved in expression and purification of MPs as part of the Center for High Throughput Structural Biology, and the project for Structural Genomics of Pathogenic Protozoa. His work on MPs in yeast has spanned individual targets to genome-wide studies.

      Who Should Attend:
      Researchers who need to produce MPs for functional or structural studies (e.g., activity assays or crystallization).

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