The first webinar in a new marketing series, aimed specifically at HR technology marketers.
This webinar focuses right at the top of the funnel and will share the content you need to be creating to influence HR professionals and stand out from the competition.
Many people get their best referrals from key people in your network. It's easier since someone else is opening the doors.
This webcast covers:
How to best leverage your best contacts
How to find more of them
How to make the most of your precious commodity: your time by focusing on your strongest opportunities
With all the data that’s out there on content marketing, it’s easy to start following someone else’s lead because "everyone's doing it". But what most companies forget is that you must take a closer look at how these strategies apply to what you’re trying to accomplish before jumping right in. Don't just follow the crowd -- find a unique twist and use it to fuel your marketing efforts.
In this webinar, John Hall will discuss why using your expertise can differentiate your company and take your content strategy to the next level. Additionally, why a content strategy is an opportunity to dive deep into your long-term goals, focus on the “why” behind your brand, stay top of mind, and build trust with your audience to create new opportunities for your business. He will offer unique and exclusive insights on how to organize your company's knowledge and start publishing expert content on platforms that make sense for your brand. Through this process, you can accomplish the above goals and start positioning your company as a true industry leader.
Modern professionals are more connected than ever. This connectivity enables them to source business solutions and grow their careers across a variety of digital channels. The challenge for B2B marketers wanting to connect with these professionals is identifying the channels where their buyers are the most engaged.
One of these channels is BrightTALK. Millions of professionals and businesses use BrightTALK to connect, learn and grow through shared knowledge and insights. And according to Frost & Sullivan, these professionals are among the most engaged buyers out there. In this in-depth session we'll discuss how BrightTALK helps customers:
- Include rich media and online events in their content marketing mix
- Accelerate lead generation with a strategic mix of paid BrightTALK programs
- Get warm leads who engage with relevant content mapped to the sales funnel
- Qualify and convert leads more effectively into loyal customers
By the end of the session viewers will be able to:
· Establish the parameters surrounding volatility
· Understand the characteristics of investment companies that affect volatility
· Understand the implications of these on investment decisions
No longer is influence the preserve of the media, government and celebrities. Social media has given the consumer a voice and democratised influence.
Who we Trust is playing a much bigger part in our buying decisions and, thanks to social media, consumers are increasingly influencing each other.
The good news is that technology is helping marketers use social media data to learn about what our customers care about and want. With technology, marketers can understand now, better than ever, the value a customer brings beyond their purchase potential - their influence and network value.
Craig is one of the UK's leading Influencer Marketing researchers and practitioners. Having produced research alongside IBM and PeerIndex, he joined the PeerIndex commercial team in 2012 and has worked on the planning and execution of Influencer Marketing campaigns for clients from multinationals Ford and Samsung, to brilliant startups such as Flavrbox and Seedrs, from both the B2C and B2B perspectives.
Who are your content ambassadors? Join Jim Williams of Influitive as he discusses strategies and tactics for finding and rewarding the best brand and product advocates.Read more >
Just as influence without context is irrelevant, so too is activity without impact. For too long people have been focussed on using clever tools to find out who is important but then ignoring the fact that measurement is critical in the planning, engagement and evaluation phases. This practical webinar will illustrate how professionals can combine the key foundations of influence and measurement to deliver impactful programmes that have clear success factors using smart analytics.
Jonny joined Edelman as head of Analyst Relations and Strategy in 2006. He joined from Metia (previously known as Write Image) where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA.
Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His clients include Xbox 360, HP, Orange, Motorola, Microsoft, Intel, HDS, Reuters, FileNet, BT, Misys, ACI and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant.
Ego gets a bum rap, but the most effective marketers inject it into everything they do. In this session, author and content strategist Ian Greenleigh will explain how connecting with egos and providing self-validation makes for insanely shareable content—and how this “ego capital” can be used tastefully. Attendees will learn how to create experiences that resonate with core ego motivations, the six forms of ego accessible to marketers, how to create and maintain “ego cycles,” and much more. This talk will be filled with fascinating examples, personal anecdotes of ego in action, and many fresh, actionable tips.
This session will answer the following questions (and many more):
•How does ego motivate sharing?
•How can content creators employ ego capital before and after content is published?
•Which content types create the most satisfying and effective ego experiences?
•What are some of the best ego-driven projects out there?
What happens when you interview customers to understand the attitudes and interactions that affect their buying decisions? You uncover the specific customer perceptions that marketing and sales professionals must influence to win more business.
Over the last year, Buyer Persona Institute interviewed customers in roles as diverse as CEO, CIO, engineer and physician, probing for the truth about the factors that affected the outcomes of their recent buying decisions. In this presentation, Adele Revella, author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, March 2015), will highlight the most compelling insights revealed to her team.
Informed by her decades-long career as a marketing and sales professional, Revella will:
- Reveal why marketers need to segment and target audiences based on clarity about buyer expectations
- Show why benefits-oriented messaging is largely irrelevant to buyers
- Describe a method to develop the useful content that customers want as they navigate their journey
Attendees will leave with a plan to help their target customers evaluate their options on their own terms, creating a bond of trust that competitors can’t match at any price.
The session is designed to expand the audience's thinking about how social influence will play an increasingly important role in driving social capital, which is a billion dollar opportunity for brands. The measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. Come learn how brands and vendors are working to solve this massive business challenge and opportunity.Read more >
Fearless Referrals from Centres of Influence: A system to get high quality referrals on a consistent basis
All advisers have some quality relationships with people who could open some great doors if they were asked effectively. Given that it's virtually a free way to market and given how much we love COI referrals (because now someone else is telling others to meet with us), why are our results often so weak?
How do you tap into great referral opportunities from other professionals, friends and family, and/or top clients?
It's time to get these referral opportunities going. Join us to find out how other advisers:
- Decide who the best COIs are
- Build these relationships so that the COI is open to help them
- Coach their COIs so that they get the referrals they want
- Develop a system to keep the referral flow more consistent
What motivates your target prospects to click on your emails? It’s impossible to email every prospect in your database and expect long-term. Traditional “batch and blast” emailing hurts your brand, decreases your delivery and adversely affects your database. In this session, the speaker will discuss how to unlock the combination of demographic, behavioral and attitudinal targeting to get the right email to the right prospect at the right time using the LeadPAC™ “relevance engine”. Using this new technology, software company BeyondTrust was able to increase qualified leads to sales 42.5% in just 10 days.Read more >
All advisors have some quality relationships with people who could open some great doors if they were asked effectively.
Given that it’s virtually a free way to market, and given how much we love COI referrals (because now someone else is telling others to meet with us), why are our results often so weak?
How do you tap into great referral opportunities from other professionals, friends and family, and/or top clients?
It’s time to get these referral opportunities going. Join us to find out how other advisors:
*Decide who the best COIs are
*Build these relationships so that the COI is open to help them
*Coach their COIs so that they get the referrals they want
*Develop a system to keep the referral flow more consistent
This webcast addresses tough conversations we often need to have with clients, management or employees. Successfully approaching and dealing with them is essential to your success in business.Read more >
This session will help you identify leverage points for behavioural change. Knowing these will give you the tools to more easily identify your behaviours and that of your teams. What more important to a leader than to influence behaviours for more positive outcomes?
Join Sylvia in the third session of her thought provoking series on MINDWORKS.
Most brands are starting to move from social listening (who are the influencers and what are they saying?) to social activation (can I get this influencer to amplify my brand message?). To do so requires the brand to think more like a publisher than a marketer: producing relevant, value-add brand content and getting hundreds, thousands and soon tens of thousands of influencers to republish and distribute that content. We discuss how to do this and look at a case study that demonstrates that brands can build their own social influencer networks at scale.Read more >
The Influence of Unified Communications on CollaborationRead more >
Being able to lead others - to motivate them to commit their energies and expertise to achieving the shared mission and goals of your organization - is a necessary and vital part of the a 21st Century Leader’s responsibility. This event is designed to improve your leadership and influence skills by addressing the leadership characteristic of Influence in three areas:
• Leadership from within
• How to facilitate change
• How to build and rebuild trust