We know that contention between Sales and Marketing organizations impacts both top and bottom lines – and can lead to significant lost revenue potential and productivity issues in both organizations. With contributors and teams that speak very different languages, coming from different cultures, you need more than technology, tools, and automation to close those gaps.
There’s hard work required here for both Sales and Marketing organizations. At the leadership and operational level. And no roadmap to get that done.
The TAS Group is working every day to solve this issue. Maureen & Matt will share how they're working to increase understanding, awareness, and value between leadership and operational levels in order to optimize revenue from New & Base. It's challenging but do-able and worth it.
At Love Will Keep Us Together (Revenue Love, that is), you'll learn:
· Their strategies & cadence for staying connected
· Finding Comfort with Friction
· Enabling Marketers to be more responsive
· Listening, T&Is, Sales Kickoffs, participating on calls, ride-alongs
· How Sales is feeding back into marketing on issues targets care the most about
Do you love the bus? Of course you do! But do you know how to set up a "Love the Bus" event for 2011? Are you ready to get the word out to your community AND encourage parents, teachers and school administrators to celebrate "Love the Bus?" This STN webcast will give you the ideas, tools and motivation needed to get an event going in your area. "Love the Bus 2011" is your chance to help create a local education campaign designed to raise awareness about school transportation and an opportunity to thank the hundreds of thousand of people who make the ride to school safe for more than 25 million school children daily. Join us and learn how to make "Love the Bus 2011" work for you!Read more >
Gartner predicts that by 2017 more than 50% of companies will have implemented a BYOD (bring your own device) program. Whether you already have BYOD, or are planning for your BYOD future, security is likely one of your top concerns. Fortunately, when done right BYOD can increase employee productivity and workforce satisfaction while maintaining the security you need.
Unfortunately, many companies often struggle by implementing BYOD policies that are too intrusive to end-user’s personal devices. The business results and security benefits are lost altogether.
In this webinar you will learn how focusing on business apps and data can drive the mobile security you need with the BYOD your employees love.
Carlos Montero-Luque, Chief Technology Officer at Apperian will reveal:
• Why focusing on the true end-point of mobility, the apps and data, is the best approach to create a secure BYOD environment
• How a zero-touch, non-intrusive BYOD security approach increases employee productivity
• What practical steps you can take to simplify the complexity of supporting multiple devices, operating systems, and contingent workforce BYOD environments.
Big Data has come from nowhere to become an integral part of our daily lives. It is a new and compelling way to see and understand the world we live in. Sadly, the information security industry has yet to harness the power of big data because we just don’t understand it.
This presentation provides a clear, simple and useable perspective on big data to include:
· Big data analytics
· Where it came from
· Where it is now
· Where it’s going
· Privacy issues
· Potential data security uses
How do you deal with commonly encountered problems and bottlenecks that occur when trying to express and purify membrane proteins (MPs) for structural biology? Current Protocols (www.currentprotocols.com) and The Protein Society (www.proteinsociety.org) are pleased to present a free 1-hour webinar by two leaders in MP production: James Love, Head of Research for the New York Consortium on Membrane Protein Structure, will speak on challenges and solutions for working with MPs in E. coli, and Mark Dumont from the will discuss the same topics for yeast systems. Plus, Drs. Love and Dumont will answer your questions live!
- Advantages and disadvantages of yeast and E. coli expression systems
- Rapid high-throughput cloning, expression and purification procedures
- Vectors and tags
- Maximizing expression levels
- Cell lysis
- Protein stability and minimizing proteolysis
- Detergent selection
James Love is Head of Research for The New York Consortium on Membrane Protein Structure (NYCOMPS), one of nine specialized centers focusing on MPs as part of the Protein Structure Initiative: Biology. Dr Love has published on high-throughput methodologies developed specifically for integral MPs, which have been used to process more than 5,000 membrane proteins. With this work, NYCOMPS has solved many exciting membrane protein structures.
Mark Dumont is a Professor of Biochemistry and Biophysics at the University of Rochester Medical School. One of the Principal Investigators of the Membrane Protein Structural Biology Consortium, he has been involved in expression and purification of MPs as part of the Center for High Throughput Structural Biology, and the project for Structural Genomics of Pathogenic Protozoa. His work on MPs in yeast has spanned individual targets to genome-wide studies.
Who Should Attend:
Researchers who need to produce MPs for functional or structural studies (e.g., activity assays or crystallization).
For Enterprise Architects, it can be difficult to relink Big Data to business goals since it requires a different way of looking at a business' capability and maturity model. This is particularly true in the Caribbean where traditional data warehousing is very much present, but means for processing and deriving value for unstructured data sources haven't yet fully caught on.
Join Joshua as he speaks on what an EA needs to understand about Big Data in order to capitalize on its capabilities for meeting business goals, without getting caught up in the 'shiny hammer' effect.
Everyone loves a good story. Join Patricia Travaline of Skyword as she discusses the ability of good storytelling in content to motivate a response from prospects that will drive them further down the sales funnel.Read more >
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
In this webinar, you’ll learn:
Adoption rates for ABM within B2B organizations.
Which types of companies are adopting ABM.
How ABM impacts your business.
Key steps in how to adopt and get started with an ABM strategy.
This webinar will provide you with two complementary perspectives on Business Relationship Management that will help you achieve true romance rather than ending up in unrequited love!
Based on recent and ongoing interest in Business Relationship Management, there can be no doubt that BRM is a hot topic. Organizations realize that a better relationship between business and IT will result in more business value from the IT provider’s products and services.
But how do you achieve this from a provider’s perspective? What kind of knowledge, skills, behaviors and processes do you need? And because the relationship is by definition with the business, what do you expect from your partners on ‘the other side of the fence’? How can you help them to fulfil their side of the bargain?
After listening to Aleksandr and Mark share their two perspectives, there’ll be ample opportunity for you to join in and contribute to the dialogue - you are most welcome!