The world is being mobilized, but how a single small or even a large business can take part in the movement. This presentation will cover the ordering process fora mobile app tailored for your business – step by step:
- How to decide whether your company should have your own app?
- What are the functionalities that your app should include?
- Which platform should the app run on?
- How to find a good developer to create the app?
- What are the costs involved making it?
- How will it be distributed to your customers?
- What kind of maintenance will the app need?
Petra Söderling is the Founder and CEO of MobileBrainBank.com, an online service for companies to define their mobile app needs, and to source the perfect developer to execute the work. Mobile Brain Bank developer community hosts nearly 3000 professional developers from US, Europe and Asia, mastering all major mobile platforms and technologies.
Petra has over 12 years of industry experience, running R&D software
development teams, innovation and research promotions, corporate strategy, standardization and open source development at Nokia. She is a keen spectator and commentator of the mobile lifestyle, globally.
For many mobile IT admins, Android has been a challenge from a management perspective due to the nature of its fragmentation, open-source capabilities, and broad range of devices. Google’s Android for Work promises to simplify the experience for both users and administrators for various common deployment scenarios.
Join us in this session as we will cover the following:
- Overview of various deployment options such as Device Owner and Profile Owner deployments
- How enterprises can deploy, manage and secure corporate apps and data on Android devices
- How to protect Android devices using Android for Work
Who are the 'mobile elite' and what do they expect from mobile marketing? In this 1-hour webinar join Adobe to explore their consumer research to understand how to build compelling mobile experiences.Read more >
Transforming performance with mobile solutionsRead more >
With over 5 Billion mobile devices presently in use, mobile applications enable new threats and attacks which introduce significant risk. The biggest risks are data loss through an exploit or from devices being lost or stolen. Are your mobile applications susceptible to common software vulnerabilities? Do you know what critical data is being stored on these devices and backed up in the cloud? Is your sensitive data protected if a device is lost or stolen? Join David as he explains how to be proactive by examining your mobile applications, provisioned devices and their footprints.
As Aspect Security’s Global Practice Manager of Mobile Application Security Services, Dave has first-hand expertise in helping clients in the financial and retail sectors with their mobile security programs. David is an OWASP Mobile Top 10 Project Contributor.
Three mobile apps that can help you win the battle for customer mindshare?
Mobile is the new battleground for consumer mind share across many Industries. Although business and IT are aligned on what they think is important research shows it often isn’t what end users value.
Worse yet, when an app disappoints, 65% of users won’t buy your other products.
As mobile app developers look to increase mobile engagement, they must be focused on the right things – enabling the mobile moment that influences action at the right time, in context.
Join IBM industry and technical experts for this Slashdot TechByte webcast series where you will:
•Learn the latest innovations that mobile offers in retail, banking and healthcare
•See innovative apps in action and learn how to use the capabilities that make them unique
•Discover how to use IBM MobileFirst Platform capabilities to make good apps great
Don’t hesitate, register now for this complimentary event series to learn how to gain the mindshare your apps deserve.
•Part 3: Differentiate and Win: Mobile Banking Apps with Analytics that Guide Decision Making:
See how to use cloud-based analytics from Watson to provide immediate and contextually relevant guidance for financial planning in a small business environment.
In this presentation you will learn how Mobile Edge Computing (MEC) can enhance functionality, drive additional revenue and enhance cell performance. The solution provides enhanced Video, Voice, and Data services and while providing metadata on the activities at the edge. In this virtualized world with smart phones and tablets becoming the key tools of any business, we will discuss how to make these tools more effective and efficient. We will present business cases and discuss why MEC is the next step to beating the competition. As part of our MEC Smart Perimeter offering we have included a Mobile Edge Manager to simplify and speed up implementation of MEC into any work environment.Read more >
Today, enterprise mobility extends far beyond the ability to access email on-the-go. Many companies are mobilizing CRM, invoicing, sales tools, and more. As they deepen their commitment to mobility, many more companies are building new, custom apps to address evolving business needs. We know the process isn’t easy, and we’d like to share some insight. Join our panel of experts (Neil McHugh, Marco Nielsen, and Garrick Fiala) as we discuss which mobilized processes might offer the biggest payoff, how to secure access to new mobile apps, and when to rely on third-party support.Read more >
Mobility has produced a mind shift with your customers. They have become the consumers of now. They demand an exceptional mobile user experience anytime and anywhere. Forrester Research calls this the mobile moment, a point in time when someone pulls out a mobile device to get what they want – when they want it. These mobile users have become impatient and intolerant of problematic mobile apps. And they are very likely to abandon or delete slow performing, crashing or battery-hogging mobile apps. So what should a mobility team do?
Watch this Webinar with Forrester analyst Ted Schadler and Hewlett Packard’s Christoph Pfister as they share how analyzing mobile applications with mobile APM tools can protect your company’s brand and future revenues. Learn how SpeechTrans used big data analytics to guide their development roadmap and achieve a 5-star mobile app rating in the app stores.
Learn how to:
• Measure what matters most from the user’s perspective
• Focus on the problematic issues that are impacting the most users
• Continuously monitor and improve – prioritize fixes to achieve a 5-star rating
Mobility is a catalyst for disruption in the architecture, operations, and governance of today’s enterprise IT. 2015 gave us a major evolution in operating system architecture (Android for Work, Windows 10), the emergence of wearables (Apple Watch), and an expanded threat landscape (StageFright, XcodeGhost, YiSpecter).
This coming year will require a rethink of traditional security approaches as mobile and desktop merge and application modernization becomes a priority. This session provides a practical walk-through of the issues and potential initiatives CIOs must address as they plan for 2016.
Do you wish you had a Chief Mobile Officer to tell you how to manage iPhones, many different Android devices and various tablets in your organization? How do you go beyond email and leverage application & content on mobile devices? How do you protect your network and restricted data from a malicious mobile user...without compromising the mobile experience? Is Android the way to go? Is BYOD the way to go? Learn from an expert who has developed and implemented a successful enterprise mobile strategy for many companies including Fremont Bank, SanDisk and eBay/PayPal.Read more >
Mobile marketing consultant and trainer Rob Thurner will explain examples of new techniques to create effective mobile marketing experiences in 2014Read more >
Join to learn how to:
1. develop a messaging strategy based on "mobile moments"
2. intelligently message your guests "in the moment" based off where they are in their shopper journey
2. leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
3. use targeting to boost mobile message response rates four to seven times greater than non-targeted messages
Think about it - your customers have a very intimate relationship with their mobiles. Beware!
It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
But what about the unique mobile customer?
Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.
- Create a great first impression - any screen, any time, any place
- Wow the early adopters - win the hearts & minds of your greatest fans and resellers
- Develop exceptional UX - across sites, apps
- Make it personal, keep them coming back for more - across the whole customer journey
Mobile devices are becoming the preferred platform for online banking, commerce and accessing business applications. In the recent Black Friday to Cyber Monday weekend, mobile devices accounted for 39 percent of online transactions. This increased reliance on mobile is driving an increase in fraud and cybercrime attacks through mobile devices, with organized cybercriminals deploying sophisticated attacks that exploit mobile technology.
Cybersecurity and fraud prevention professionals require defenses specifically designed to protect against losses and exposure from mobile attacks. Attend this webinar to understand how to protect transactions from native mobile applications and browsers in real time, without adding friction to the user experience.
•How authentication from mobile devices differs from laptops and PCs
•Indicators of potential fraud from smartphones and tablets
•What precise geolocation can tell you about a mobile transaction
•Why global shared intelligence is critical to frictionless protection
“Truly great search is all about turning intentions into actions, lightning fast" says Google in its AdWords blog.
This session is based on my 6 step guide to optimising your search strategy for mobile and tablet to deliver this goal:
1. Start by reviewing search behaviour (50% of mobile interactions start with a search)
2. Deliver geo-location based results (85% of mobile searches have location intent)
3. Make your site SEO friendly
4. Optimise search for high-spending tablet users
5. Bid aggressively on mobile PPC
6. Select mobile ad formats to meet consumer demand
As Mobile device usage and BYOD continue to expand within the Enterprise, there are countless variables that can move the needle from one end of the security spectrum to the other. Cyber threats are becoming more sophisticated and the attack surface extends from the device operating system, applications and the network. What measures should Enterprises take to mitigate the risk?
Attend this webinar to learn more about:
- In depth look at evolving threats on the device/OS, in applications and in the network
- Security measures to mitigate risks and stop data leakage
- Best practices for how organizations can adapt to the new landscape
In 2012, IDC research found 68% of smartphones used for global business were owned by employees. This shift in prevalence of employee-owned devices from corporate-issued devices is forcing organizations to consider the ramifications of such ownership on the security of its applications, data and content.
New Year's Resolution: Safeguard Social, Mobile and Cloud
Will you be the savvy organization that says "bring it" to bring your own device (BYOD)? Or the one that forgoes the policies and solutions needed to address broader mobile content control? Join Stephen Drake, Program Vice President for Mobility & Telecom research at IDC, for our first live webinar of the year and learn the steps required to successfully manage and secure your business' mobile ecosystem:
- Key market trends to morph your strategy
- Policies and solutions to overcome challenges
- Success attributes to aim for in 2013
It is no secret, comprehensive mobile application testing is the business-critical last mile on the road to success.
However the testing for multi-platform application presents businesses with a number of serious challenges that can affect product quality, time-to-market, and profitability.
Various mobile test automation approaches have evolved recently - from unit, image, instruments, object based test automation to hybrid.
Join this webinar to get current view and future trends in mobile test automation.
We will talk about:
•Mobile test automation challenges
•Evolution of test automation challenges from unit tests to image based and object comparison methods
•Impetus solution approach for comprehensive mobile testing automation