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    • How Brands Can Become Publishers Through Conversational Marketing How Brands Can Become Publishers Through Conversational Marketing Bob Barker, CMO, Occam Recorded: Mar 14 2012 11:00 am UTC 42 mins
    • With traditional publishers struggling and the rise of social media where "everyones a publisher", brands need to think about how they themselves become publishers in their field/market, of useful,engaging, personalised content delivered through social and online channels. This session describes the conversation marketing technology now becoming available to orchestrate and automate this process and how customers interaction with that content in turn ties back to provide insight and inform the more traditional marketing campaigns to the customer.

      Bob has been marketing in the technology industry for 25 years, working for brands such as Oracle, NCR and SAS. For the past 3 years, Bob has run the Corporate Marketing and Digital Engagement at Alterian and is now CMO of Occam, the market-leading provider of marketing management software.

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    • The Science of Capturing Intent and Generating Demand With Search and YouTube The Science of Capturing Intent and Generating Demand With Search and YouTube James Miller, DWA Recorded: Apr 6 2016 8:00 pm UTC 48 mins
    • Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.

      You’ll come away knowing (at least):
      - 3 actionable strategies to improve YouTube video marketing performance today
      - How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
      - 4 keys to delivering a user experience that exceeds today’s customers great expectations

      A must-watch session for Content, Performance, and Video Marketing professionals alike.

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    • Mobile Data Traffic: Taming the Beast! Mobile Data Traffic: Taming the Beast! Nisar Sanadi, Product Line Manager, EXFO Recorded: Jun 12 2014 3:00 pm UTC 61 mins
    • Thanks to the seemingly insatiable appetite for data on the move, mobile data traffic is expected to continue growing at a phenomenal rate into the foreseeable future. Besides the volume of data flowing through wireless networks, the number of connected devices is also expected to explode as a result of growth in machine-to-machine (M2M) deployments. As such, mobile data clearly needs to be proactively managed in order to keep CAPEX and OPEX under control, ensure fair use of network resources, guarantee quality of service (QoS), and enable operators to monetize their infrastructure investments. The introduction of VoLTE, conversational video, and other such QoS-sensitive services makes this all the more critical. Certain key mechanisms such as policy and charging control (PCC) and deep packet inspection (DPI) can be employed to manage and monetize mobile data. These techniques should work flawlessly within a live network in order to meet the above-mentioned objectives, with comprehensive lab testing being the only way to ensure such cohesion.

      This webinar will focus on the following topics and more:

      • Lab testing of wireless networks and elements from a mobile data management and monetization perspective
      • The growing significance of PCC and DPI in next-generation wireless networks
      • Various test scenarios spanning aspects, including guaranteed bit rate (GBR) and maximum bit rate (MBR) enforcement, charging and dynamic policy updates

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    • What Really Happens When Customers Take Charge? What Really Happens When Customers Take Charge? Dan Miller, Lead Analyst, Opus Research; Daniel Hong, Sr. Director of Product Mktg, [24]7 Recorded: Jan 26 2016 4:30 pm UTC 49 mins
    • More than 8 out of 10 customers are moving from one channel to another to complete a transaction or get an issue resolved. And, on average, they use more than 4 different “channels” over the course of their respective journeys. Despite this, customers expect consistent answers and personalized service regardless of their channel preference, device of choice and time of day.

      Join Dan Miller, Lead Analyst at Opus Research, and Daniel Hong, Sr. Director of Product Marketing and Strategy at [24]7 as they review these recent findings and their impact your self-service and assisted service strategies via text, chat, Web forms or phone calls. Dan will bring context from a recent study of Enterprise Intelligent Assistants (EIAs), culminating in the “8 Attributes of Successful EIAs”. Daniel will review primary research findings addressing both practices and preferences of customers in a digital, omnichannel world. The webinar will also include a case study.

      Attend this webinar to refine your company’s digital customer experience to keep your customers in charge, even when it’s a classic self-service situation, including:

      The Eight Characteristics of Highly Effective Intelligent Assistants
      How a Smart UI supports a delightful UX
      Making your investment in CRM, Analytics and Knowledge Management support AI

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    • The Power of Social Media: Leveraging Blogs The Power of Social Media: Leveraging Blogs Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency Recorded: May 1 2013 6:30 pm UTC 67 mins
    • About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.

      Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

      In this webcast, Maximizing Blogs for SMB Success, you will:
      - Understand the value of using Blogs to attract SMB customers
      - Increase your comfort level in navigating and using Blogs
      - Learn how you can integrate Blogs into the ways you do work
      - Raise your awareness about Blogging guidelines and appropriate use

      Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

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    • Top 5 Things Marketers Need to Understand about Location and Privacy Top 5 Things Marketers Need to Understand about Location and Privacy Greg Sterling, Opus Research; Jules Polonetsky, Future of Privacy Forum Recorded: Jul 2 2014 5:00 pm UTC 47 mins
    • Consumers are ambivalent about online privacy. Some surveys suggest outright hostility to mobile-location tracking; others argue users are happy to share personal information for clear rewards and benefits. Consumers also express a desire for greater personalization of online, mobile and shopping experiences. How can these contradictory positions be reconciled?

      The privacy landscape is evolving rapidly with Apple making location privacy changes in iOS 8 and state governments getting involved in regulating privacy in the absence of federal action.

      Rather than an “issue that will blow over,” privacy has become a central discussion for marketers and brands. It’s the flipside of “big data.” But timidity, passivity and denial won’t work. Stakeholders must proactively tackle the issue head on.

      Join Greg Sterling, Senior Analyst with Opus Research, and Future of Privacy Forum founder Jules Polonetsky for an informative, interactive webinar about the latest developments in location and privacy on Wednesday, July 2, 10 am PDT /1 pm EDT.

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    • Voice Biometrics: The Benefits of a Unified Approach to Mobile Authentication Voice Biometrics: The Benefits of a Unified Approach to Mobile Authentication Dan Miller, Opus Research; Nik Stanbridge, VoiceVault Recorded: Apr 29 2014 5:00 pm UTC 47 mins
    • As smartphones now play key roles in e-commerce and personal communications for hundreds of millions of mobile users, our advice is, “authenticate early and often.” As using the prevailing PIN and password-based systems is easier said than done, voiceprints provide the easy-to-implement and easy-to-use alternative that supports a “unified” approach to mobile authentication.
       
      Join Dan Miller, senior analyst and founder of Opus Research, and Nik Stanbridge, vice president of product marketing at VoiceVault, to engage in a lively discussion of:
       
      · How mobility is driving the need for stronger authentication to build trusted links between and among individuals and enterprises

      · What voice biometrics technologies are; and how they differ from other factors for promoting security and personalization

      · How a unified approach to design and deployment saves time, money and effort for application developers and solution providers

      · How to get started to gain experience with a unified voice biometric product
       
      Executives at firms with an interest in providing the best, most personalized mobile experience for customers and employees should take part in this webcast. So should mobile application developers who recognize that strong, simple authentication is key to supporting secure payments and highly personalized services. 

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    • Everything You Always Wanted To Know about Beacons Everything You Always Wanted To Know about Beacons Greg Sterling, Opus Research; Steve Hegenderfer, Bluetooth SIG Recorded: Apr 30 2014 5:00 pm UTC 49 mins
    • Beacons are hot. Once dismissed by many, they are now being widely deployed in retail and grocery stores, stadiums and entertainment venues. Apple’s support for Bluetooth (iBeacon) has put the technology on the map and driven its growing adoption.

      While many people have read about iBeacon, they don’t clearly understand what beacons can and can’t do. Join Opus Research Senior Analyst Greg Sterling and Steve Hegenderfer, director of developer programs at Bluetooth SIG, for an informative and interactive discussion about all things beacon.

      Bluetooth SIG is the group that oversees the standards and licensing of Bluetooth. We assure you Hegenderfer will speak plain English during a presentation aimed at marketers, agencies and business decision-makers.

      In this accessible, non-technical session you’ll learn:

      • What iBeacon is and how it fits within the larger Bluetooth landscape
      • How many different types of beacons there are and who makes them
      • The cost, lifespan and transmission range of beacons
      • Optimal indoor beacon use cases (and things that beacons don’t do well)
      • How marketers/retailers can avoid spamming consumers with beacon triggered notifications
      • How indoor messaging and notifications can be personalized
      • Whether beacons can equally be used for indoor marketing and analytics

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    • Indoor Location: Early Adopter Case Studies and Lessons Learned Indoor Location: Early Adopter Case Studies and Lessons Learned Greg Sterling, Opus Research; Nathan Pettyjohn, aisle411; Jon Rosen, iInside Recorded: Feb 25 2014 6:00 pm UTC 49 mins
    • There’s a great deal of hype surrounding iBeacon right now. But that technology is just one part of a much larger story about indoor location.

      Using a range of technologies, major retailers, malls, airports and others are testing or rolling out indoor location in their venues and stores. We’ve come a great distance since last year when few people understood the benefits of indoor positioning and real-world analytics.

      Join aisle411, iInside and Opus Research’s Greg Sterling for a webinar and discussion about the current state of indoor location. The webinar will feature existing, in-market B2B and B2C case studies.

      What you’ll learn:

      •How in-store mobile brand advertising impacts sales
      •How indoor location can be used to combat retail showrooming
      •How in-store (and even department level) presence is being used to measure the offline effectiveness of traditional and digital advertising.

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