With traditional publishers struggling and the rise of social media where "everyones a publisher", brands need to think about how they themselves become publishers in their field/market, of useful,engaging, personalised content delivered through social and online channels. This session describes the conversation marketing technology now becoming available to orchestrate and automate this process and how customers interaction with that content in turn ties back to provide insight and inform the more traditional marketing campaigns to the customer.
Bob has been marketing in the technology industry for 25 years, working for brands such as Oracle, NCR and SAS. For the past 3 years, Bob has run the Corporate Marketing and Digital Engagement at Alterian and is now CMO of Occam, the market-leading provider of marketing management software.
Success stories from the field about how advisors are building their skills and using “participatory learning” processes such as the Circle and World Café to attract, retain and add meaningful value to clients.
Since 2012, BrightTALK has featured highly rated sessions by Elizabeth Jetton, CFP®, on “Circle Practice: the art of changing the conversation with women about money.” Elizabeth is returning with an update:
-WHY we need to become “conversational leaders” and
-WHAT we are learning from advisors who are hosting client and community gatherings and adding this new element to their practice.
-WHY new ways of engaging with clients and potential clients is critical in the 21st century.
"Word of mouth" referrals and new business prospects are the best way to promote yourself and your business. Learn ways to take your customers' positive comments and turn them marketing gold through social media channels. Laura Lowell, author of "42 Rules of Marketing" and principal of Impact Marketing Group and
Jennifer Jacobson, author of "42 Rules of Social Media for Business," share their vast knowledge and best practices.
Small businesses are increasingly interested in social media and “conversational commerce.” However what does that actually mean? After the Twitter account or Facebook Page are established, what next?
SMBs and the sales channels and publishers that serve them are struggling with how to divide the labor and bring social marketing to SMBs but in ways that are efficient and still preserve the “authentic voice” of the local businesses.
What are the social media trends now dominating the local online marketplace and what are SMBs themselves saying about social media and the challenges they face? What does all this look like from the sales perspective, “on the ground”?
Thanks to the seemingly insatiable appetite for data on the move, mobile data traffic is expected to continue growing at a phenomenal rate into the foreseeable future. Besides the volume of data flowing through wireless networks, the number of connected devices is also expected to explode as a result of growth in machine-to-machine (M2M) deployments. As such, mobile data clearly needs to be proactively managed in order to keep CAPEX and OPEX under control, ensure fair use of network resources, guarantee quality of service (QoS), and enable operators to monetize their infrastructure investments. The introduction of VoLTE, conversational video, and other such QoS-sensitive services makes this all the more critical. Certain key mechanisms such as policy and charging control (PCC) and deep packet inspection (DPI) can be employed to manage and monetize mobile data. These techniques should work flawlessly within a live network in order to meet the above-mentioned objectives, with comprehensive lab testing being the only way to ensure such cohesion.
This webinar will focus on the following topics and more:
• Lab testing of wireless networks and elements from a mobile data management and monetization perspective
• The growing significance of PCC and DPI in next-generation wireless networks
• Various test scenarios spanning aspects, including guaranteed bit rate (GBR) and maximum bit rate (MBR) enforcement, charging and dynamic policy updates
FinUno will present how an Intelligent Assistant can help users buy and sell investment products, follow market moves and manage their investment transactions in real-time simply by asking. Through its intuitive interface, the fin1™ platform acts both as a self-servicing tool and as a collaboration platform with financial advisors.Read more >
Join us for this conversational webinar featuring Jane Holl Lute, the new CEO of the Council on Cybersecurity, as she shares her thoughts on the rapidly evolving world of cybersecurity.
In this webinar, you will learn:
* How the Council on CyberSecurity will be influencing cybersecurity, the SANS 20 CSC, and how it may affect your organization
*Suggestions from Jane's experience on threat actors
*Value your organization may gain from upcoming activities and events involving Council on CyberSecurity
More than 8 out of 10 customers are moving from one channel to another to complete a transaction or get an issue resolved. And, on average, they use more than 4 different “channels” over the course of their respective journeys. Despite this, customers expect consistent answers and personalized service regardless of their channel preference, device of choice and time of day.
Join Dan Miller, Lead Analyst at Opus Research, and Daniel Hong, Sr. Director of Product Marketing and Strategy at 7 as they review these recent findings and their impact your self-service and assisted service strategies via text, chat, Web forms or phone calls. Dan will bring context from a recent study of Enterprise Intelligent Assistants (EIAs), culminating in the “8 Attributes of Successful EIAs”. Daniel will review primary research findings addressing both practices and preferences of customers in a digital, omnichannel world. The webinar will also include a case study.
Attend this webinar to refine your company’s digital customer experience to keep your customers in charge, even when it’s a classic self-service situation, including:
The Eight Characteristics of Highly Effective Intelligent Assistants
How a Smart UI supports a delightful UX
Making your investment in CRM, Analytics and Knowledge Management support AI
Text Messaging (SMS) is the gateway into the wide world of messaging apps that are becoming mainstays for search, comparison shopping, product selection and all manner of digital commerce. Join Dan Miller, Lead Analyst & Founder at Opus Research, and Tobias Goebel, Director of Emerging Technologies with Aspect Software, as they describe how the organic growth in messaging services from Twitter, WhatsApp, WeChat Facetime, and others have revolutionized digital commerce, technical support and customer care.Read more >
No longer are voice biometrics tentatively tested in single channels and measured against purely theoretical equal error rates. In reality, businesses are implementing high performance solutions that easily scale, yet deliver a consistently low friction user experience and strong security across a business.
In this webinar, Dan Miller, lead analyst and founder of Opus Research, joins ValidSoft’s VP for North America, Shawn Edmunds, and Image Ware System’s CTO and VP David Harding to discuss how successful integration of highly optimized voice biometrics has never been easier or more cost effective for your business.
Conversations Create Customers: How to use Conversational Marketing to Turn Strangers into Friends and Friends Into CustomersRead more >
The proliferation of smartphones, geofencing, indoor location and analytics has transformed the meaning of "native" for mobile marketers, app developers and consumers. "Native" used to mean a reliance on Facebook and Google for in-stream ads that seem like organic content. It now refers to the use of on-device, local intelligence to get beyond the beacon to understand the context of a mobile user's interactions. Native control of functionality makes apps more popular with customers. It spells the difference between single-digit usage and delivers the full potential of personalized mobile marketing.Read more >
A question often heard today is, “Should we have a Facebook page?” Or MySpace or LinkedIn, or whatever. Marketers know they need to join in the conversation that Web 2.0 marketing has become. The relevant questions are really how to get started and how to develop a productive ongoing conversation. This webinar will give marketers specific guideposts on the road to conversational marketing, supplemented with examples and case histories.Read more >
About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.
Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.
In this webcast, Maximizing Blogs for SMB Success, you will:
- Understand the value of using Blogs to attract SMB customers
- Increase your comfort level in navigating and using Blogs
- Learn how you can integrate Blogs into the ways you do work
- Raise your awareness about Blogging guidelines and appropriate use
Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.
Just in time for Halloween, Dan Miller, lead analyst at Opus Research, will join Alexey Khitrov, president of SpeechPro Inc., to describe how voice and face recognition mean doom for the most common, and vulnerable, forms of mobile and online security.
Join Dan and Alexey in live, interactive webinar as they count the ways you can use new technologies to make mobile e-commerce safe, simple and secure.
Consumers are ambivalent about online privacy. Some surveys suggest outright hostility to mobile-location tracking; others argue users are happy to share personal information for clear rewards and benefits. Consumers also express a desire for greater personalization of online, mobile and shopping experiences. How can these contradictory positions be reconciled?
The privacy landscape is evolving rapidly with Apple making location privacy changes in iOS 8 and state governments getting involved in regulating privacy in the absence of federal action.
Rather than an “issue that will blow over,” privacy has become a central discussion for marketers and brands. It’s the flipside of “big data.” But timidity, passivity and denial won’t work. Stakeholders must proactively tackle the issue head on.
Join Greg Sterling, Senior Analyst with Opus Research, and Future of Privacy Forum founder Jules Polonetsky for an informative, interactive webinar about the latest developments in location and privacy on Wednesday, July 2, 10 am PDT /1 pm EDT.
Place Conference 2013 brought together the entire spectrum of companies building the indoor location ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors attended this unique, one-day event at the Palace Hotel in San Francisco and was the first-of-its-kind anywhere.Read more >
Dan Miller, Senior Analyst with Opus Research, presents results from the latest Opus Research “Intelliview” report. He will describe criteria that should be taken into account when marketing, sales and contact center professionals evaluate vendors of Enterprise Virtual Assistants (EVAs) – especially those providing human-like interactions on the Web and with mobile devices.
Miller will be joined by Brett Beranek, Solutions Marketing Manager at Nuance Communications, who will provide insights into customer acceptance of EVAs based on implementations of Nuance’s Nina Web and Nina Mobile services.
As smartphones now play key roles in e-commerce and personal communications for hundreds of millions of mobile users, our advice is, “authenticate early and often.” As using the prevailing PIN and password-based systems is easier said than done, voiceprints provide the easy-to-implement and easy-to-use alternative that supports a “unified” approach to mobile authentication.
Join Dan Miller, senior analyst and founder of Opus Research, and Nik Stanbridge, vice president of product marketing at VoiceVault, to engage in a lively discussion of:
· How mobility is driving the need for stronger authentication to build trusted links between and among individuals and enterprises
· What voice biometrics technologies are; and how they differ from other factors for promoting security and personalization
· How a unified approach to design and deployment saves time, money and effort for application developers and solution providers
· How to get started to gain experience with a unified voice biometric product
Executives at firms with an interest in providing the best, most personalized mobile experience for customers and employees should take part in this webcast. So should mobile application developers who recognize that strong, simple authentication is key to supporting secure payments and highly personalized services.
Beacons are hot. Once dismissed by many, they are now being widely deployed in retail and grocery stores, stadiums and entertainment venues. Apple’s support for Bluetooth (iBeacon) has put the technology on the map and driven its growing adoption.
While many people have read about iBeacon, they don’t clearly understand what beacons can and can’t do. Join Opus Research Senior Analyst Greg Sterling and Steve Hegenderfer, director of developer programs at Bluetooth SIG, for an informative and interactive discussion about all things beacon.
Bluetooth SIG is the group that oversees the standards and licensing of Bluetooth. We assure you Hegenderfer will speak plain English during a presentation aimed at marketers, agencies and business decision-makers.
In this accessible, non-technical session you’ll learn:
• What iBeacon is and how it fits within the larger Bluetooth landscape
• How many different types of beacons there are and who makes them
• The cost, lifespan and transmission range of beacons
• Optimal indoor beacon use cases (and things that beacons don’t do well)
• How marketers/retailers can avoid spamming consumers with beacon triggered notifications
• How indoor messaging and notifications can be personalized
• Whether beacons can equally be used for indoor marketing and analytics
There’s a great deal of hype surrounding iBeacon right now. But that technology is just one part of a much larger story about indoor location.
Using a range of technologies, major retailers, malls, airports and others are testing or rolling out indoor location in their venues and stores. We’ve come a great distance since last year when few people understood the benefits of indoor positioning and real-world analytics.
Join aisle411, iInside and Opus Research’s Greg Sterling for a webinar and discussion about the current state of indoor location. The webinar will feature existing, in-market B2B and B2C case studies.
What you’ll learn:
•How in-store mobile brand advertising impacts sales
•How indoor location can be used to combat retail showrooming
•How in-store (and even department level) presence is being used to measure the offline effectiveness of traditional and digital advertising.
Demand for safe, secure, simple ways to carry out business online and over mobile phones is building. People are tired of remembering passwords or carrying pieces of hardware. It’s time to take concrete steps to implement safe, simple and secure authentication methods.
Join Dan Miller, Senior Analyst at Opus Research and Nik Stanbridge, Vice President of Product Marketing at VoiceVault, to hear about the best ways to get started with the technology. Find out what’s working among the dozens of implementations and learn what solutions are available “off-the-shelf” and why it's getting easier to integrate voice into mobile and multi-factor authentication initiatives and see the potential to make voice-based authentication foundational to personalized mobile services.