Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content segmented by persona, stage, or vertical to have the best influence. But when it comes to creating and delivering presentations, many marketers and salespeople are still taking a traditional approach: build a different presentation for each opportunity, memorise a script and deliver the same one-way, linear presentation, no matter who the audience is or what information they need.
Enter conversational presenting, an emerging trend that allows you to customize your presentation in real-time to make the best connection for the most success. Prezi’s European Regional Manager, Spencer Waldron, and BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will discuss some of the best tactics to evolve previously stale, one-sided presentations into personalised conversations. Topics may include:
Channels to leverage before the presentation to give the audience what they want
The questions you should always ask your audience in order to determine what will resonate with them the most
Live tactics for real-time content personalisation while presenting
Let us know if there’s anything else you’d like to know on this topic by tweeting us @Brighttalk using the hashtag #brighttalkprezi. See you there!
With traditional publishers struggling and the rise of social media where "everyones a publisher", brands need to think about how they themselves become publishers in their field/market, of useful,engaging, personalised content delivered through social and online channels. This session describes the conversation marketing technology now becoming available to orchestrate and automate this process and how customers interaction with that content in turn ties back to provide insight and inform the more traditional marketing campaigns to the customer.
Bob has been marketing in the technology industry for 25 years, working for brands such as Oracle, NCR and SAS. For the past 3 years, Bob has run the Corporate Marketing and Digital Engagement at Alterian and is now CMO of Occam, the market-leading provider of marketing management software.
Success stories from the field about how advisors are building their skills and using “participatory learning” processes such as the Circle and World Café to attract, retain and add meaningful value to clients.
Since 2012, BrightTALK has featured highly rated sessions by Elizabeth Jetton, CFP®, on “Circle Practice: the art of changing the conversation with women about money.” Elizabeth is returning with an update:
-WHY we need to become “conversational leaders” and
-WHAT we are learning from advisors who are hosting client and community gatherings and adding this new element to their practice.
-WHY new ways of engaging with clients and potential clients is critical in the 21st century.
"Word of mouth" referrals and new business prospects are the best way to promote yourself and your business. Learn ways to take your customers' positive comments and turn them marketing gold through social media channels. Laura Lowell, author of "42 Rules of Marketing" and principal of Impact Marketing Group and
Jennifer Jacobson, author of "42 Rules of Social Media for Business," share their vast knowledge and best practices.
In a recent Thrive Analytics/YP study, The Why Before the Buy, we uncovered the “why” before consumers’ purchasing decisions. Now, we’re bringing those findings to you in a conversational, live webcast series, featuring a variety of guest experts who will use the results of the study and digital marketing best practices to teach you how to win more customers by improving your online presence.Read more >
In a recent Thrive Analytics/YP study, The Why Before the Buy, we uncovered the “why” before consumers’ purchasing decisions. Now, we’re bringing those findings to you in a conversational, live webcast series, featuring a variety of guest experts who will use the results of the study and digital marketing best practices to teach you how to win more customers using search engine marketing.Read more >
In a recent Thrive Analytics/YP study, The Why Before the Buy, we uncovered the “why” before consumers’ purchasing decisions. Now, we’re bringing those findings to you in a conversational, live webcast series, featuring a variety of guest experts who will use the results of the study and digital marketing best practices to teach you how to win more customers and build your brand with mobile ads.Read more >
Bots have taken over the headlines of major tech journals and keynotes at major industry events. Media hype has put the spotlight on smart bots and 'conversational commerce' but their impact will go beyond consumer-facing apps. Smart bots will further enhance the capabilities in mobile apps by enabling personalized, structured responses and automating services and business workflows for enterprises at large. You will also have the opportunity to see first-hand bots in action.Read more >
Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.
You’ll come away knowing (at least):
- 3 actionable strategies to improve YouTube video marketing performance today
- How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
- 4 keys to delivering a user experience that exceeds today’s customers great expectations
A must-watch session for Content, Performance, and Video Marketing professionals alike.
A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game.
Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean?
Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape.
In this webinar, you’ll learn to:
* Understand the importance of bots to brands
* Know bot landscape and what it means for your business
* Recognize the potential synergies and pitfalls between bots and brands
* Paul Gray, Director of Platform Services, Kik
* Jon Cifuentest, Analyst, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Register for this free executive leadership live event today!
Sponsored by ArcTouch
As digital, mobile commerce crescendos, Identity and Access Management (IAM) techniques are key to providing a consistent, individualized experience, regardless of the device used or communications channel employed. Providing secure access from a trusted device was hard enough. Now customers control their device-of-choice, channel-of-choice and time-of-choice. It is important to develop and employ technologies that make authentication friction-free and pleasant.
Join Dan Miller, lead analyst at Opus Research, and Brandon Whichard, from IBM Security, as they provide “Five Concrete Steps” toward keeping each customer happy. Opus Research has coined the term “Intelligent Authentication” (IAuth) to describe simple, secure and seamless ways to authenticate individuals and support digital commerce.
Small businesses are increasingly interested in social media and “conversational commerce.” However what does that actually mean? After the Twitter account or Facebook Page are established, what next?
SMBs and the sales channels and publishers that serve them are struggling with how to divide the labor and bring social marketing to SMBs but in ways that are efficient and still preserve the “authentic voice” of the local businesses.
What are the social media trends now dominating the local online marketplace and what are SMBs themselves saying about social media and the challenges they face? What does all this look like from the sales perspective, “on the ground”?
In a recent survey commissioned by Uniphore, Opus Research asked 500 influential executives in the contact center and customer experience domain about the perceived value of Speech Analytics and to ascertain the impact on plans to procure and deploy such resources in the future.
With completed interviews of decision-makers (Director, VP, C-level) from firms with revenue of more than U.S. $50 million, the survey respondents included a mix of vertical industries, including: telecommunications, healthcare, financial services, retail, pharmaceuticals, travel & tourism, and commercial banking.
Join Dan Miller, lead analyst & founder at Opus Research, and Derek Top, director of research with Opus Research, as they unveil the key findings from this exclusive executive survey on speech analytics:
* Implementation of speech analytics is poised for growth: New, real-time applications create better customer experience
* Findings attest to maturity of technologies, applications and options: Support of multi-channel support strategies
* Mix of premises, cloud and “hybrid” architectures
* Respondents see a bright future: Most expect to increase spending and investment & finding means to build a business case
Thanks to the seemingly insatiable appetite for data on the move, mobile data traffic is expected to continue growing at a phenomenal rate into the foreseeable future. Besides the volume of data flowing through wireless networks, the number of connected devices is also expected to explode as a result of growth in machine-to-machine (M2M) deployments. As such, mobile data clearly needs to be proactively managed in order to keep CAPEX and OPEX under control, ensure fair use of network resources, guarantee quality of service (QoS), and enable operators to monetize their infrastructure investments. The introduction of VoLTE, conversational video, and other such QoS-sensitive services makes this all the more critical. Certain key mechanisms such as policy and charging control (PCC) and deep packet inspection (DPI) can be employed to manage and monetize mobile data. These techniques should work flawlessly within a live network in order to meet the above-mentioned objectives, with comprehensive lab testing being the only way to ensure such cohesion.
This webinar will focus on the following topics and more:
• Lab testing of wireless networks and elements from a mobile data management and monetization perspective
• The growing significance of PCC and DPI in next-generation wireless networks
• Various test scenarios spanning aspects, including guaranteed bit rate (GBR) and maximum bit rate (MBR) enforcement, charging and dynamic policy updates
FinUno will present how an Intelligent Assistant can help users buy and sell investment products, follow market moves and manage their investment transactions in real-time simply by asking. Through its intuitive interface, the fin1™ platform acts both as a self-servicing tool and as a collaboration platform with financial advisors.Read more >
Join us for this conversational webinar featuring Jane Holl Lute, the new CEO of the Council on Cybersecurity, as she shares her thoughts on the rapidly evolving world of cybersecurity.
In this webinar, you will learn:
* How the Council on CyberSecurity will be influencing cybersecurity, the SANS 20 CSC, and how it may affect your organization
*Suggestions from Jane's experience on threat actors
*Value your organization may gain from upcoming activities and events involving Council on CyberSecurity
More than 8 out of 10 customers are moving from one channel to another to complete a transaction or get an issue resolved. And, on average, they use more than 4 different “channels” over the course of their respective journeys. Despite this, customers expect consistent answers and personalized service regardless of their channel preference, device of choice and time of day.
Join Dan Miller, Lead Analyst at Opus Research, and Daniel Hong, Sr. Director of Product Marketing and Strategy at 7 as they review these recent findings and their impact your self-service and assisted service strategies via text, chat, Web forms or phone calls. Dan will bring context from a recent study of Enterprise Intelligent Assistants (EIAs), culminating in the “8 Attributes of Successful EIAs”. Daniel will review primary research findings addressing both practices and preferences of customers in a digital, omnichannel world. The webinar will also include a case study.
Attend this webinar to refine your company’s digital customer experience to keep your customers in charge, even when it’s a classic self-service situation, including:
The Eight Characteristics of Highly Effective Intelligent Assistants
How a Smart UI supports a delightful UX
Making your investment in CRM, Analytics and Knowledge Management support AI
Text Messaging (SMS) is the gateway into the wide world of messaging apps that are becoming mainstays for search, comparison shopping, product selection and all manner of digital commerce. Join Dan Miller, Lead Analyst & Founder at Opus Research, and Tobias Goebel, Director of Emerging Technologies with Aspect Software, as they describe how the organic growth in messaging services from Twitter, WhatsApp, WeChat Facetime, and others have revolutionized digital commerce, technical support and customer care.Read more >
No longer are voice biometrics tentatively tested in single channels and measured against purely theoretical equal error rates. In reality, businesses are implementing high performance solutions that easily scale, yet deliver a consistently low friction user experience and strong security across a business.
In this webinar, Dan Miller, lead analyst and founder of Opus Research, joins ValidSoft’s VP for North America, Shawn Edmunds, and Image Ware System’s CTO and VP David Harding to discuss how successful integration of highly optimized voice biometrics has never been easier or more cost effective for your business.
The proliferation of smartphones, geofencing, indoor location and analytics has transformed the meaning of "native" for mobile marketers, app developers and consumers. "Native" used to mean a reliance on Facebook and Google for in-stream ads that seem like organic content. It now refers to the use of on-device, local intelligence to get beyond the beacon to understand the context of a mobile user's interactions. Native control of functionality makes apps more popular with customers. It spells the difference between single-digit usage and delivers the full potential of personalized mobile marketing.Read more >
Conversations Create Customers: How to use Conversational Marketing to Turn Strangers into Friends and Friends Into CustomersRead more >
A question often heard today is, “Should we have a Facebook page?” Or MySpace or LinkedIn, or whatever. Marketers know they need to join in the conversation that Web 2.0 marketing has become. The relevant questions are really how to get started and how to develop a productive ongoing conversation. This webinar will give marketers specific guideposts on the road to conversational marketing, supplemented with examples and case histories.Read more >
About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.
Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.
In this webcast, Maximizing Blogs for SMB Success, you will:
- Understand the value of using Blogs to attract SMB customers
- Increase your comfort level in navigating and using Blogs
- Learn how you can integrate Blogs into the ways you do work
- Raise your awareness about Blogging guidelines and appropriate use
Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.