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    • Real-time Personalisation: The power of conversational content Real-time Personalisation: The power of conversational content Spencer Waldron, Regional Manager - Western Europe at Prezi, & Dallas Jessup, Content Marketing Manager at BrightTALK Recorded: Aug 18 2016 12:30 pm UTC 40 mins
    • Over 61% of B2B marketers leverage personalised content to better shape the experience (Cintell). Marketers spend an enormous amount of time, bandwidth, and finances to create various content segmented by persona, stage, or vertical to have the best influence. But when it comes to creating and delivering presentations, many marketers and salespeople are still taking a traditional approach: build a different presentation for each opportunity, memorise a script and deliver the same one-way, linear presentation, no matter who the audience is or what information they need.

      Enter conversational presenting, an emerging trend that allows you to customize your presentation in real-time to make the best connection for the most success. Prezi’s European Regional Manager, Spencer Waldron, and BrightTALK’s Senior Marketing Manager, Andrea Goodkind, will discuss some of the best tactics to evolve previously stale, one-sided presentations into personalised conversations. Topics may include:

      Channels to leverage before the presentation to give the audience what they want
      The questions you should always ask your audience in order to determine what will resonate with them the most
      Live tactics for real-time content personalisation while presenting

      Let us know if there’s anything else you’d like to know on this topic by tweeting us @Brighttalk using the hashtag #brighttalkprezi. See you there!

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    • How Brands Can Become Publishers Through Conversational Marketing How Brands Can Become Publishers Through Conversational Marketing Bob Barker, CMO, Occam Recorded: Mar 14 2012 11:00 am UTC 42 mins
    • With traditional publishers struggling and the rise of social media where "everyones a publisher", brands need to think about how they themselves become publishers in their field/market, of useful,engaging, personalised content delivered through social and online channels. This session describes the conversation marketing technology now becoming available to orchestrate and automate this process and how customers interaction with that content in turn ties back to provide insight and inform the more traditional marketing campaigns to the customer.

      Bob has been marketing in the technology industry for 25 years, working for brands such as Oracle, NCR and SAS. For the past 3 years, Bob has run the Corporate Marketing and Digital Engagement at Alterian and is now CMO of Occam, the market-leading provider of marketing management software.

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    • The Science of Capturing Intent and Generating Demand With Search and YouTube The Science of Capturing Intent and Generating Demand With Search and YouTube James Miller, DWA Recorded: Apr 6 2016 8:00 pm UTC 48 mins
    • Are you a marketer looking to learn how to engage and influence purchase behaviors with today’s savvy buyer? We’ve got you covered. In this webcast recording, the DWA, Brite Content, and Dfuzr Industries teams share how to combine intent marketing, video content marketing, and conversational experiences in a framework that will give you immediately actionable insights and tactics to deliver delightful and high-converting campaign experiences.

      You’ll come away knowing (at least):
      - 3 actionable strategies to improve YouTube video marketing performance today
      - How to drive 10x more value from paid ad campaigns on YouTube, Google, Pinterest, Instagram, LinkedIn and Facebook
      - 4 keys to delivering a user experience that exceeds today’s customers great expectations

      A must-watch session for Content, Performance, and Video Marketing professionals alike.

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    • CMO Checklist: Why brands should engage with bots CMO Checklist: Why brands should engage with bots Jon Cifuentes, Analyst, VentureBeat Recorded: Jul 21 2016 7:30 pm UTC 56 mins
    • A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game.

      Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean?

      Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape.

      In this webinar, you’ll learn to:

      * Understand the importance of bots to brands
      * Know bot landscape and what it means for your business
      * Recognize the potential synergies and pitfalls between bots and brands


      * Paul Gray, Director of Platform Services, Kik
      * Jon Cifuentest, Analyst, VentureBeat
      * Rachael Brownell, Moderator, VentureBeat

      Register for this free executive leadership live event today!

      Sponsored by ArcTouch

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    • Five Steps to Overcome Customer Authentication Chaos Five Steps to Overcome Customer Authentication Chaos Dan Miller, Lead Analyst, Opus Research; Brand Whichard, IBM Security Recorded: Aug 9 2016 5:00 pm UTC 49 mins
    • As digital, mobile commerce crescendos, Identity and Access Management (IAM) techniques are key to providing a consistent, individualized experience, regardless of the device used or communications channel employed. Providing secure access from a trusted device was hard enough. Now customers control their device-of-choice, channel-of-choice and time-of-choice. It is important to develop and employ technologies that make authentication friction-free and pleasant.

      Join Dan Miller, lead analyst at Opus Research, and Brandon Whichard, from IBM Security, as they provide “Five Concrete Steps” toward keeping each customer happy. Opus Research has coined the term “Intelligent Authentication” (IAuth) to describe simple, secure and seamless ways to authenticate individuals and support digital commerce.

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    • Executive Survey on Speech Analytics: Proven Value and Future Potential Executive Survey on Speech Analytics: Proven Value and Future Potential Dan Miller, Lead Analyst, Opus Research; Umesh Sachdev, CEO & Co-Founder, Uniphore Recorded: Aug 24 2016 3:00 pm UTC 49 mins
    • In a recent survey commissioned by Uniphore, Opus Research asked 500 influential executives in the contact center and customer experience domain about the perceived value of Speech Analytics and to ascertain the impact on plans to procure and deploy such resources in the future.

      With completed interviews of decision-makers (Director, VP, C-level) from firms with revenue of more than U.S. $50 million, the survey respondents included a mix of vertical industries, including: telecommunications, healthcare, financial services, retail, pharmaceuticals, travel & tourism, and commercial banking.

      Join Dan Miller, lead analyst & founder at Opus Research, and Derek Top, director of research with Opus Research, as they unveil the key findings from this exclusive executive survey on speech analytics:

      * Implementation of speech analytics is poised for growth: New, real-time applications create better customer experience
      * Findings attest to maturity of technologies, applications and options: Support of multi-channel support strategies
      * Mix of premises, cloud and “hybrid” architectures
      * Respondents see a bright future: Most expect to increase spending and investment & finding means to build a business case

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    • Mobile Data Traffic: Taming the Beast! Mobile Data Traffic: Taming the Beast! Nisar Sanadi, Product Line Manager, EXFO Recorded: Jun 12 2014 3:00 pm UTC 61 mins
    • Thanks to the seemingly insatiable appetite for data on the move, mobile data traffic is expected to continue growing at a phenomenal rate into the foreseeable future. Besides the volume of data flowing through wireless networks, the number of connected devices is also expected to explode as a result of growth in machine-to-machine (M2M) deployments. As such, mobile data clearly needs to be proactively managed in order to keep CAPEX and OPEX under control, ensure fair use of network resources, guarantee quality of service (QoS), and enable operators to monetize their infrastructure investments. The introduction of VoLTE, conversational video, and other such QoS-sensitive services makes this all the more critical. Certain key mechanisms such as policy and charging control (PCC) and deep packet inspection (DPI) can be employed to manage and monetize mobile data. These techniques should work flawlessly within a live network in order to meet the above-mentioned objectives, with comprehensive lab testing being the only way to ensure such cohesion.

      This webinar will focus on the following topics and more:

      • Lab testing of wireless networks and elements from a mobile data management and monetization perspective
      • The growing significance of PCC and DPI in next-generation wireless networks
      • Various test scenarios spanning aspects, including guaranteed bit rate (GBR) and maximum bit rate (MBR) enforcement, charging and dynamic policy updates

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    • What Really Happens When Customers Take Charge? What Really Happens When Customers Take Charge? Dan Miller, Lead Analyst, Opus Research; Daniel Hong, Sr. Director of Product Mktg, [24]7 Recorded: Jan 26 2016 4:30 pm UTC 49 mins
    • More than 8 out of 10 customers are moving from one channel to another to complete a transaction or get an issue resolved. And, on average, they use more than 4 different “channels” over the course of their respective journeys. Despite this, customers expect consistent answers and personalized service regardless of their channel preference, device of choice and time of day.

      Join Dan Miller, Lead Analyst at Opus Research, and Daniel Hong, Sr. Director of Product Marketing and Strategy at [24]7 as they review these recent findings and their impact your self-service and assisted service strategies via text, chat, Web forms or phone calls. Dan will bring context from a recent study of Enterprise Intelligent Assistants (EIAs), culminating in the “8 Attributes of Successful EIAs”. Daniel will review primary research findings addressing both practices and preferences of customers in a digital, omnichannel world. The webinar will also include a case study.

      Attend this webinar to refine your company’s digital customer experience to keep your customers in charge, even when it’s a classic self-service situation, including:

      The Eight Characteristics of Highly Effective Intelligent Assistants
      How a Smart UI supports a delightful UX
      Making your investment in CRM, Analytics and Knowledge Management support AI

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    • The Power of Social Media: Leveraging Blogs The Power of Social Media: Leveraging Blogs Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency Recorded: May 1 2013 6:30 pm UTC 67 mins
    • About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.

      Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

      In this webcast, Maximizing Blogs for SMB Success, you will:
      - Understand the value of using Blogs to attract SMB customers
      - Increase your comfort level in navigating and using Blogs
      - Learn how you can integrate Blogs into the ways you do work
      - Raise your awareness about Blogging guidelines and appropriate use

      Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

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    • Top 5 Things Marketers Need to Understand about Location and Privacy Top 5 Things Marketers Need to Understand about Location and Privacy Greg Sterling, Opus Research; Jules Polonetsky, Future of Privacy Forum Recorded: Jul 2 2014 5:00 pm UTC 47 mins
    • Consumers are ambivalent about online privacy. Some surveys suggest outright hostility to mobile-location tracking; others argue users are happy to share personal information for clear rewards and benefits. Consumers also express a desire for greater personalization of online, mobile and shopping experiences. How can these contradictory positions be reconciled?

      The privacy landscape is evolving rapidly with Apple making location privacy changes in iOS 8 and state governments getting involved in regulating privacy in the absence of federal action.

      Rather than an “issue that will blow over,” privacy has become a central discussion for marketers and brands. It’s the flipside of “big data.” But timidity, passivity and denial won’t work. Stakeholders must proactively tackle the issue head on.

      Join Greg Sterling, Senior Analyst with Opus Research, and Future of Privacy Forum founder Jules Polonetsky for an informative, interactive webinar about the latest developments in location and privacy on Wednesday, July 2, 10 am PDT /1 pm EDT.

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