Social Media and Search MarketingRead more >
Social Media and Search with a focus on practical methods and case examplesRead more >
How the Convergence of Blogging and Social Networking Makes it Easier Than Ever to Connect with your CustomersRead more >
Corporate Blogging: When, why and how to use it for your companyRead more >
Conversations Create Customers: How to use Conversational Marketing to Turn Strangers into Friends and Friends Into CustomersRead more >
Integrating Mobile into the Digital Marketing Mix: How Mobile Can Help Reach the UnreachableRead more >
Learn how social media impacts your purchase funnel, and how to tap the Social Web as you influence conversations about your brand, product, or service the right way.Read more >
With the popularity of social networks like MySpace and Facebook, many have heralded the end of email. While industry change is inevitable, most industry analysts and experts agreeRead more >
Many companies have reached a crossroads with social media. Should it be managed as just another PR channel? Or is it something completely different? How you respond will likely be the difference between success and failure.Read more >
A look at how email marketing can be used alongside other means of communication, to manage high value relationships and long sales cycles. Mistakes that people make when introducing the channel to the business and how to manage key internal stakeholders.Read more >
In this 30 minute talk, Penny Power will bring context into the decision you may be making to go online and leverage Social Networks for your business, explaining the philosophies, attitudes and technology, building a foundation of knowledge for the attendee to go onto greater levels of participation and success online.Read more >
Who you are and who you appear to be is an important part of any online conversation. We'll discuss the what, why, how, where, and when for managing your online identity - an increasingly important aspect of your personal brand and your company's brand.Read more >
Facebook and other social networks draw online communities of millions and the potential for powerful connections with potential customers. Engaging in these online communities in a valuable way for your business requires a new strategy and a deep understanding of how the community operates. This talk will address the basics of using Facebook as a marketing tool for business, advise best practices for working in the community and answer questions on getting started with a social networking strategy.Read more >
"Word of mouth" referrals and new business prospects are the best way to promote yourself and your business. Learn ways to take your customers' positive comments and turn them marketing gold through social media channels. Laura Lowell, author of "42 Rules of Marketing" and principal of Impact Marketing Group and
Jennifer Jacobson, author of "42 Rules of Social Media for Business," share their vast knowledge and best practices.
Social media is game changing for corporations. The social web, as a communications medium, presents significant new challenges and opportunities. What should companies be listening for online? What data should we collect? How do we respond to what we find? How do we track & measure our effectiveness? Marcel LeBrun from Radian6 will discuss on how companies can get started with the top 10 types of conversations to listen for and how to engage with them.Read more >
The web continues to evolve, creating many more consumer Touch Points - consumers continue to visit social networking sites to learn more about businesses. Sundeep will explore real case studies from companies across the globe that have enhanced their customer relationships by applying the right Web 2.0 techniques in addition to the traditional channels. Learn how you can engage customers and prospects in a timely relevant dialogue leveraging the information you have, across all channels.
After all, isn't the future of marketing about Creating Interactive Conversations?
A question often heard today is, “Should we have a Facebook page?” Or MySpace or LinkedIn, or whatever. Marketers know they need to join in the conversation that Web 2.0 marketing has become. The relevant questions are really how to get started and how to develop a productive ongoing conversation. This webinar will give marketers specific guideposts on the road to conversational marketing, supplemented with examples and case histories.Read more >
Marketing is not advertising. Marketing is not “a brochure.” Marketing is a strategic process designed to connect a specific, target audience with a specific, desired product or service. The marketing process begins long before a copywriter ever creates a headline, long before a designer ever designs an ad, and – in fact – may never even require an ad! This 60-minute session will provide a step-by-step process for evaluating and responding to marketing requests: from the identification of goals and objectives, to an in-depth view of target audience traits and characteristics, to the creation of key messages and tactics. Participants will learn how to steer clients (internal or external) away from tactical requests to more strategic – and demonstrably effective – alternatives.Read more >
This presentation won't mention 'empowerment' or 'synergies' at all.
Please move on if you want to hear buzzwords. You're in the wrong place.
Talented marketers work hard and create award-winning marketing campaigns. Then those campaigns fail. Utterly. Why?
Most marketers don't get it. They're stuck in the one-way world of broadcast marketing. They make three critical mistakes:
- They don't select their listeners. They accumulate them.
- They don't speak with those listeners. They speak AT them.
- They value creative over performance.
Listen to this presentation and you'll learn how to avoid these three mistakes, and how to take advantage of the internet's unique place as a two-way marketing medium.
Optimizing the lead-to-sale process can be a challenge in today’s rough and tumble economy. Organizations looking to increase customer acquisition need to focus on automating the demand generation process. In this session attendees will learn how to develop a stream of sales-ready leads that have been nurtured, scored and routed to sales at the appropriate time. Automating marketing tasks such as lead warming and lead scoring requires strong alignment between marketing and sales, and ensures both organizations are focused on shared company goals. Attendees will come away with an understanding of how streamlining the demand generation process can make the sales team more efficient during these tough economic times.Read more >
This session will focus on the need for companies to engage their customers in meaningful, two-way communication instead of the broadcast method many companies employ in their blogging or social networking efforts. The presentation will cover the dos and don’ts of social media marketing, how to engage today’s Web 2.0 enabled consumer, and the importance of a consistent social media presence (by companies, divisions and individual employees) across social networks, blogs and micro-blogs.
Brad Hanks Seminars is engaged in helping companies and individuals promote and expand their business through effective social media strategies, utilizing the tools of Web 2.0 to extend their brand and reach today’s consumer Brad Hanks Seminars is “Connecting People With Success.”.
Social Media expert Jerry Hart has a word of advice: “Stop begging or paying mainstream media to write about you. Instead, create targeted content that gets you noticed—by Word of Mouse.”
By understanding the new rules of new media you’ll be in the driver's seat every time you reach out to customers/prospects/stakeholders online. It's all about applying your marketing skills to the latest Web 2.0 hotspots.
Jerry will teach you how to:
• Master social-media-driven marketing
• Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way.
• Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities
You already know more than you think you do
The dream of one-to-one marketing creeps ever closer and it’s our job to figure out how to make it a reality in our company.
This 45 minute presentation and conversation will help you understand how marketing automation will empower you to make it happen. It will introduce both strategic concepts and real world examples of how this powerful tool can be used to achieve your marketing goals. Whether it's more qualified leads for sales, cross-sell existing clients or rekindling interest of previously "dead" leads, marketing automation can play a critical role in providing a solution. If you're motivated to evolve your marketing, or if you're simply being asked to achieve better results from your existing program, come learn how marketing automation can lead you to the promise land.
Malcolm Friedberg is a former CMO who has been helping companies implement marketing automation strategies for the past four years.