How do we build trust between the consumer, the brand, and the companies that fuel the advertising backend? This video takes a look at privacy concerns, regulations, policy trends, and best practices for building consumer trust in digital advertising.Read more >
Phil Kemelor - digital analytics executive and thought leader and digital governance strategist Lisa Welchman, discuss how decisions driven by the intersection of analytics and digital governance can drive tangible improvements to your online channel initiatives.
• How to use digital analytics for evaluating the overall health of your online program's customer experience, channel optimization, marketing and product development initiatives.
• What elements of digital governance practice create strong digital analytics programs.
• Audience Q&A
Do you ever wonder whether your digital marketing campaigns are really working?
In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying tale.
When we dug deeper, we discovered that the majority of these respondents were senior marketers with over 15 years’ experience.
So, to sum-up most marketing managers:
- are spending most of their budgets on apparently ‘overrated’ offline channels
- aren’t tracking ROI correctly (or, in some cases, at all!)
- think they’re doing a darn good job when it comes to digital marketing…
- If you'd like to learn more about these insights and many others watch this webinar today.
With the adoption of high speed broadband and 4G mobile today’s digital consumer has a higher expectation that ever. Exceeding these expectations is a big part of a successful customer journey. In this webinar you’ll get insight into the role that network performance plays in delivering online excellence.Read more >
Digital transformation can create new and more effective ways to extend your organization. This can be done through better customer and employee engagement, increased operational efficiencies and new business models. Join experts from Dell Digital Business Services' team to learn about the four core tenets of successful digital transformation.Read more >
B2B buyers are changing the way they buy.
Recent B2B Marketing research shows they use a wide range of digital channels to thoroughly research their purchases.
So B2B brands need to ensure their most important ‘shop window’ – their web site and digital channels – do more to feed the need for information. Marketers need to ensure all channels such as mobile and social are integrated and also start to see digital as a major source of future sales revenue.
In this free webinar, Tom Head, founder and director at Lab, will share his experience of helping B2B brands to take advantage of this new B2B buying landscape, and how brands can devise and implement strategies to increase sales.
• How to plan and deploy a content-rich website to meet the needs
of your customers and prospects
• How to integrate your sales and marketing activities with your
• Why your website and digital channels are so important in terms
of prospect and customer intelligence data
“Digital Transformation” has been the buzz word for quite some time now and organizations have either started planning or implementing this make over in their service lines or products and within their enterprise. But due to the constantly changing needs of the customers and employees, are they able to gain real business benefits out of their digital transformation exercise?
In order to continuously excel in this digital world, you need to have the right strategies, the right solutions and the right technology drivers. To know more, join our upcoming webinar on “Continuous Digital Excellence – Are you doing it right?”
• Myths about Digital Transformation
• How the digital strategy differs for software enabled services, software products & software development process
• Impact of Mobile, Social Media, Cloud and IoT technologies on your business
• Digital Solutions - Business case scenarios
At the heart of every business is its customer. Yet how many businesses truly align their entire organization around the customer and the customer’s experience with their business?
Join us for our Digital Business Transformation Workshop as our experts walk through the first steps of a Digital Transformation and layout a simple frame work that you can apply to design your businesses Digital Transformation road-map.
This Digital Business Transformation Workshop is designed to help you:
1.Understand all the ways your customer(s) touch your business
2.Design a simple Framework on where to start and what to do next
3.Case Study: See a firsthand example of a Health Insurance Company’s Digital Business Transformation and how they began their process.
Cybercrime impacts millions of people around the world. David Finn, Executive Director of the Microsoft Digital Crimes Unit, gives you a behind the scenes look at how Microsoft is going on the offensive to stop criminals, refer perpetrators to law enforcement, and create a safe digital world.Read more >
When a breach happens, chaos ensues. However, for proactive organizations, a digital forensics capability can bring order to chaos and contribute to minimizing overall business impact. Digital forensics plays an integral role in any effective response to a security incident and in its aftermath.
Digital forensics investigations can help you:
•Assess which assets were compromised
•Determine what unauthorized activities were carried out
•Establish an appropriate mitigation strategy
•Assess impact to the organization for a variety of stakeholders
•Learn from previous incidents to adjust security strategy using your own threat intelligence
In this webcast, Randy Stone of the Dell SecureWorks’ Incident Response and Digital Forensics practice will share examples of how digital forensics techniques were used to understand threat actors, attack methods, and impact to organizations. Randy will highlight key operational and technical capabilities required to build and sustain a digital forensics function. He will share common mistakes made by response teams that inhibit the ability to investigate and determine the facts around an incident. Lastly, he will share tips and guidance for how organizations can assess the maturity of their digital forensics capabilities.
In this webcast, you will:
•Hear examples of previous incidents and how digital forensics techniques were used to assess impact and respond accordingly
•Find out common pitfalls that prevent an effective forensic investigation of an incident
•Learn strategies for assessing the digital forensics capabilities of your organization’s incident management function
As businesses and people increasingly engage with new forms of online communication so their digital footprints are expanding. While much of this information is positive and benign, some of it directly relates to enterprise security and potential threats. However, businesses remain ignorant of the trails that they, and those who threaten them, leave behind because they lack the resources to both discover and manage them. In this seminar we will show how businesses can lift the lid on their digital shadows and explore what lurks within. By learning about their weaknesses and the threats they face, they can then make smarter investment decisions about their defences.Read more >
Learn How to leverage Digital Transformation & Customer Capital Management (CCM) to improve your Customers Experience
Join us for a complimentary webinar and discover how you can transform your company’s Customer Experience effectiveness.
Did you know…
•50% of top executives see Customer Experience Management as their #1 investment for the next five years
•A 5% increase in customer retention impacts profitability from 25%-100%
•You risk up to a 25% potential revenue loss without a Master Customer Data Management strategy
•CXM leaders have customers with greater loyalty who are:
o17.5% more likely to buy more
o13.3% more likely to forgive a mistake
Learn from the experts! Join us on Wednesday, May 27th at 3pm EDT and discover how you can Digitally Transform your Customer Experience effectiveness with the latest strategies, tools, and applications to leverage the return on investment through return on information.
BDB's Digital Project Manager will be looking into the crystal ball to preview some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.Read more >